Yuxin Du
Braddon, Canberra,ACT
Summary
Experienced and results-driven Consultant with a successful track record spanning diverse industries, including 2B, 2C, and 2G. Leveraging exceptional interpersonal, problem-solving, and analytical skills, expertise is provided to client organizations to significantly enhance business performance. Proficient in orchestrating both online (social media) and offline marketing campaigns, a strategic approach is brought to operations, finance, and overall business strategy. Additionally, language and cultural skills are leveraged to support Chinese market initiatives, contributing to successful outcomes in complex and dynamic business environments.
Overview
4
4
years of professional experience
Work History
Member Support Consultant
Fitness First
03.2023 - Current
- Enhance the experience for international students and Chinese members; proactively engage potential Chinese members residing in the civic area through postings on Chinese social media platforms; cultivate a vibrant online community to disseminate workout information and foster a sense of community among members, ultimately boost enthusiasm; effectively mitigate cancellation rates during university holidays through bilingual communication.
- Generate and convert high-quality sales leads through targeted community outreach, proactively seek referrals, and identify emerging business opportunities. Conduct persuasive sales presentations and personalized tours for prospective members, recommending club-based products to optimize their fitness results and overall experience.
- Demonstrate exceptional problem-solving skills by successfully addressing inquiries and resolving members' issues, including cancellations, suspensions, and bookings, with genuine enthusiasm. Cultivate positive and personalized member interactions to create memorable and satisfying member journeys. Actively engage in member retention initiatives, inspiring and encouraging members to persist in their fitness journey.
- Play a pivotal role in the club's setup, meticulously recording and uploading group session attendance for insightful statistics to facilitate better managerial arrangements. Monitor and manage inventory levels of gym supplies, including beverages, meals, snacks, and merchandise, providing detailed reports to the manager for streamlined ordering processes. Responsibly handle emergencies at the gym to ensure a safe and secure environment.
Event Coordinator
CBRLife Media Pty Ltd
09.2022 - 12.2022
- Conducted a comprehensive analysis of the property and education industries in Canberra as part of pre-sales research, contributing to the assessment of the feasibility of organizing an expo.
- Successfully organised and managed the inaugural Property and Education Expo in Canberra, hosted at the National Convention Centre, drawing a notable attendance of over 1,500 participants across two days. Played a pivotal role in securing and aiding over 70 exhibitors spanning diverse industries, such as banking, real estate, construction, education, and immigration. Served as the key liaison between the expo venue and exhibitors, offering crucial information and support.
- Integrated exhibitors' advertisements into a comprehensive show guide booklet, tailored to their individual needs and packages. This strategic approach ensured that each exhibitor's promotional materials received maximum exposure and were effectively showcased to the attendees.
- Orchestrated two-day seminars independently, managing the participation of 11 guests representing diverse industries, with an audience numbering in the hundreds. Reviewed and optimized guests' personal introductions, presentation topics, and slides to enhance promotional efforts. Arranged the sequence of presentations based on the availability of each guest and served as a liaison between venues and their specific requirements
Marketing Event Officer
BestSign E-signature And Contracts Cloud Platform
09.2021 - 04.2022
- Event Organizing: Successfully orchestrated large-scale events tailored to specific industries, such as the Legal Industry Salon and KA Customer Launch Meeting. Developed comprehensive Standard Operating Procedures (SOP) and crafted impactful marketing materials to ensure optimal Return on Investment (ROI). Represented the company at prominent exhibitions, including the Light Industry Conference, Zhejiang CIO Annual Meeting, and Nanjing Human Resources Summit. Executed tailored marketing plans for each event type, resulting in enhanced promotion efficiency.
- Business Development: Collaborated with senior management to finalize the Supplier Customer Relationship Management (SCRM) system by evaluating the functionalities of three different products and aligning them with Corporate WeChat requirements for private traffic. Prepared a detailed product comparison chart and presented it to the purchasing director. Assumed responsibility for selecting event venues and collaborated with over 20 material suppliers to refine promotion strategies and internal materials.
- Product/Operations: Collaborated with the operations and technical departments to optimize the user path of the "SMS-Mini Program-Free Experience Page," resulting in a notable 9.2% increase in the reach rate. Played a key role in the strategic customer selection process by confirming the list of key customers. Conducted thorough research on upstream key companies, gathered industry information, and utilized the data to create informative and visually appealing ecological mind maps highlighting competitors' latest movements.
Marketing Operation Specialist
New Oriental Education & Technology Group
10.2020 - 06.2021
- Online Community Operation: Successfully expanded the online community from 100 to 1500 members within a 4-month timeframe, engaging over 50% of the targeted users in the region. Played a pivotal role in refining recruitment messaging and sustaining community popularity. Developed a nuanced understanding of user profiles, categorizing them into four distinct segments to optimize user acquisition, activation, and retention strategies.
- Operation of Offline Activities: Recognized and addressed the disparity between actual user levels in the local area and predictions based on the main urban area. Enhanced the user experience by optimizing the details of offline activities, iterating and improving standardized activity plans to align with local user preferences. Actively contributed to the development of Standard Operating Procedures (SOPs) for large-scale events in the region. Finalized event venues and processes, and determined event prizes in accordance with the allocated budget. Held responsibility for event photography and coordinated on-site staff arrangements.
- Weekly Policy Lectures for Parents: Organized and conducted weekly lectures focusing on local academic policies for parents. Analyzed the local academic landscape and provided comprehensive consulting services to address various challenges and concerns from the perspectives of parents, children, and teachers.
Product Management Assistant Intern
Apple Inc.
06.2020 - 09.2020
- Conducted extensive market research, incorporating policy analysis, user research, and product positioning. Devised survey questionnaires to gather insights from target users and conducted a comprehensive comparison and analysis of competitors' 2C official websites' user order paths, presenting findings through flowcharts. Redefined consumer profiles by considering the business aspect, differentiating from competitors focused on 2B/2G markets, and aligning with Apple's emphasis on 2C products.
- Implemented dynamic data collection to monitor user behaviour and played a key role in shaping the product evaluation structure, referencing the North Star indicator for guidance. Strategically designed event tracking locations based on the indicator to monitor data variations following button changes or other modifications. Actively engaged in prototyping activities and contributed to the development of Product Requirements Documents (PRD), ensuring precision and meticulous attention to detail.
Education
Bachelor of Arts - Major in Sociology & International Relations
The Australian National University
Canberra, Australia12.2022
Skills
- Bilingual in English & Chinese
- Cultural Awareness & Marketing Sense
- Multitasking & Time Management
- Collaboration & Communication
- Client Rapport & Customer Service
- First Aid & CPR
References
- Joel Morrison (Current Club Manager) | Email: joel.morrison1989@gmail.com
- Keira Liu (Former Marketing Manager) | Email: xiaodiliu64@gmail.com
- Fangqi Wen (Former Professor) | Email: fangqi.wen@anu.edu.au
- Anderson Chen (Friend) | Email: anderson.chen@anu.edu.au
Timeline
Member Support Consultant
Fitness First
03.2023 - Current
Event Coordinator
CBRLife Media Pty Ltd
09.2022 - 12.2022
Marketing Event Officer
BestSign E-signature And Contracts Cloud Platform
09.2021 - 04.2022
Marketing Operation Specialist
New Oriental Education & Technology Group
10.2020 - 06.2021
Product Management Assistant Intern
Apple Inc.
06.2020 - 09.2020
Bachelor of Arts - Major in Sociology & International Relations
The Australian National University
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