Overview
Work History
Education
Skills
Languages
Timeline
Generic

Yuxin Liu

Melbourne,VIC

Overview

5
5
years of professional experience

Work History

Sales Assistant

Wuxi Dumpling Bar
07.2024 - Current
  • Developed and executed promotional campaigns on Red Book, successfully driving significant customer traffic to the store and increasing brand visibility and sales.
  • Designed and implemented membership discount marketing strategies, effectively enhancing customer loyalty and repeat purchase rates.
  • Spearheaded membership growth, achieving over 300+ membership card sales, significantly expanding the brand's loyal customer base.
  • Managed two membership WeChat groups, establishing a private traffic pool for the restaurant brand, fostering customer engagement and brand promotion.
  • Organized group-buying activities for frozen wontons within WeChat communities, contributed creative ideas for group-buying discounts and delivery solutions, ensuring smooth execution of the activities and improving customer satisfaction and participation.

Content Creator

Self-employeed
07.2023 - Current
  • Red Book ID: 2265279904
  • Conducted restaurant visits and promotional activities in addition to academic commitments, producing 8 in-depth food blog posts, each approximately 1000 words.
  • Accumulated 993 likes and 561 saves, demonstrating strong audience engagement and content appeal.
  • The most popular blog post received over 62,757 views, 315 comments, and continues to generate increased interaction.

Waitress

Ants Bristro
06.2024 - 07.2024
  • Independently handled order taking, food serving, maintaining restaurant cleanliness, cashier duties, customer complaint resolution, and inventory checks of alcoholic beverages. Achieved over $2000 in sales during one evening while managing the front-of-house operations alone.
  • Communicated with Uber Eats representatives to successfully launch the restaurant on the platform, optimize menu listings, and negotiate favourable commission rates, reducing operational costs.
  • Collaborated with a third-party IT company to build the restaurant’s ordering system from scratch, establishing a self-service QR code ordering process that significantly improved order efficiency and customer experience.

Operator

SMZDM.com
06.2019 - 09.2019
  • Conducted in-depth product data analysis and market demand research to provide product selection recommendations.
  • Wrote high-quality promotional copy to increase product visibility and effectively boost sales on the e-commerce platform.
  • Established the operations department's social media account from scratch, responsible for writing scripts and assisting in the filming and publishing of promotional short videos. Released 4 product promotion videos, successfully attracting over 200 followers and enhancing brand visibility.

Education

Master of Science - Software Engineering

University of Melbourne
Melbourne, VIC
12.2024

Bachelor of Science - Software Engineering

Harbin Engineering University
Harbin, Heilongjiang, China
09.2022

Skills

  • Creative Thinking
  • Copywriting
  • Visual Marketing & Photoshop
  • Client Communication & Management
  • Data Analysis
  • Technical Skills SQL

Languages

English
Professional Working
Chinese (Mandarin)
Native or Bilingual

Timeline

Sales Assistant

Wuxi Dumpling Bar
07.2024 - Current

Waitress

Ants Bristro
06.2024 - 07.2024

Content Creator

Self-employeed
07.2023 - Current

Operator

SMZDM.com
06.2019 - 09.2019

Master of Science - Software Engineering

University of Melbourne

Bachelor of Science - Software Engineering

Harbin Engineering University

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Yuxin Liu