Yuxin Liu
Melbourne,VIC
Overview
5
5
years of professional experience
Work History
Sales Assistant
Wuxi Dumpling Bar
07.2024 - Current
- Developed and executed promotional campaigns on Red Book, successfully driving significant customer traffic to the store and increasing brand visibility and sales.
- Designed and implemented membership discount marketing strategies, effectively enhancing customer loyalty and repeat purchase rates.
- Spearheaded membership growth, achieving over 300+ membership card sales, significantly expanding the brand's loyal customer base.
- Managed two membership WeChat groups, establishing a private traffic pool for the restaurant brand, fostering customer engagement and brand promotion.
- Organized group-buying activities for frozen wontons within WeChat communities, contributed creative ideas for group-buying discounts and delivery solutions, ensuring smooth execution of the activities and improving customer satisfaction and participation.
Content Creator
Self-employeed
07.2023 - Current
- Red Book ID: 2265279904
- Conducted restaurant visits and promotional activities in addition to academic commitments, producing 8 in-depth food blog posts, each approximately 1000 words.
- Accumulated 993 likes and 561 saves, demonstrating strong audience engagement and content appeal.
- The most popular blog post received over 62,757 views, 315 comments, and continues to generate increased interaction.
Waitress
Ants Bristro
06.2024 - 07.2024
- Independently handled order taking, food serving, maintaining restaurant cleanliness, cashier duties, customer complaint resolution, and inventory checks of alcoholic beverages. Achieved over $2000 in sales during one evening while managing the front-of-house operations alone.
- Communicated with Uber Eats representatives to successfully launch the restaurant on the platform, optimize menu listings, and negotiate favourable commission rates, reducing operational costs.
- Collaborated with a third-party IT company to build the restaurant’s ordering system from scratch, establishing a self-service QR code ordering process that significantly improved order efficiency and customer experience.
Operator
SMZDM.com
06.2019 - 09.2019
- Conducted in-depth product data analysis and market demand research to provide product selection recommendations.
- Wrote high-quality promotional copy to increase product visibility and effectively boost sales on the e-commerce platform.
- Established the operations department's social media account from scratch, responsible for writing scripts and assisting in the filming and publishing of promotional short videos. Released 4 product promotion videos, successfully attracting over 200 followers and enhancing brand visibility.
Education
Master of Science - Software Engineering
University of Melbourne
Melbourne, VIC12.2024
Bachelor of Science - Software Engineering
Harbin Engineering University
Harbin, Heilongjiang, China09.2022
Skills
- Creative Thinking
- Copywriting
- Visual Marketing & Photoshop
- Client Communication & Management
- Data Analysis
- Technical Skills SQL
Languages
English
Professional Working
Chinese (Mandarin)
Native or Bilingual
Timeline
Sales Assistant
Wuxi Dumpling Bar
07.2024 - Current
Waitress
Ants Bristro
06.2024 - 07.2024
Content Creator
Self-employeed
07.2023 - Current
Operator
SMZDM.com
06.2019 - 09.2019
Master of Science - Software Engineering
University of Melbourne
Bachelor of Science - Software Engineering
Harbin Engineering University
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