Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Yuxuan(irisa) Li

Yuxuan(irisa) Li

Summary

Experienced marketing and communications professional with a strong foundation in content strategy, social media marketing, and event coordination. Adept at curating and managing engaging content across various digital platforms, backed by practical experience gained from leading projects in major media companies like Baidu and ByteDance. Demonstrated ability in conducting thorough market research and analysis, enhancing brand visibility, and effectively engaging diverse audiences. With a solid academic background in literature and film studies, proficient in writing, storytelling, and literary analysis. Committed to delivering high-quality customer experiences and passionate about promoting cultural initiatives and literature.


Overview

4
4
years of professional experience

Work History

Retail Cashier

Yoyo Sushi
01.2025 - Current
  • Managed customer transactions efficiently, ensuring accurate and timely checkout.
  • Provided exceptional customer service, addressing queries and ensuring customer satisfaction.
  • Maintained a clean and organized workspace, adhering to health and safety standards.


Entertainment Hotspot Operations Intern

Baidu, Inc.
11.2024 - 02.2025
  • Monitored and curated trending entertainment topics, managing over 1,000 trending event collections and boosting 500+ trending topics across the platform.
  • Managed and expanded a network of 200+ entertainment KOLs, facilitating the production of 1,000+ diversified content pieces aligned with audience interests.
  • Led entertainment content projects, including media screenings for TV dramas Good Luck Home, Jiu Chong Zi, and Da Feng Da Geng Ren, generating over 10,000+ audience interactions.
  • Planned and executed large-scale event operations, including New Year's Eve and Spring Festival trends, driving a total content reach of over 100 million+.

Video Promotion & Operations Intern

ByteDance
06.2022 - 10.2022
  • Developed and optimized promotion strategies for Baichuan Variety Show, managing official accounts on Douyin, Weibo, and WeChat. Wrote and published 100+ posts, achieving over 200,000+ total reach and 10M+ interactions.
  • Led media screening events, coordinating a six-director team and engaging with 30+ media outlets, resulting in 40+ high-quality media reports.
  • Reviewed and optimized over 100 posters, 50+ video clips, and 50+ promotional materials to ensure consistency with brand positioning.
  • Managed cross-departmental collaboration, liaising with commercial teams, artists, and external PR agencies to align marketing strategies with brand objectives.

Script Intern

Hishow
05.2021 - 09.2021
  • Assisted in script development for TV series Blossoms in Adversity (Douban rating 7.4) and The Redeemer of Secret Love, refining story structure and market appeal.
  • Conducted market evaluation for 30+ international film and TV projects, assessing themes and commercial potential.
  • Supported post-production and distribution preparation for Endless Confession, ensuring alignment with audience expectations.

Education

Master of Marketing Communications -

University of Melbourne
Parkville, VIC
07-2025

Bachelor of Arts - Screenwriting

Communication University of China
06.2023

Skills

  • Content Strategy & Management: Expertise in content curation, creation, and management across multiple digital platforms
  • Social Media Marketing: Skilled in Instagram, Facebook, X, TikTok, with proven ability to drive engagement and brand awareness
  • Event Planning & Coordination: Experienced in planning and executing large-scale events, media screenings, and promotional activities
  • Market Research & Analysis: Proficient in conducting market analyses, evaluating audience insights, and aligning strategies with market demands
  • Technical Skills: Microsoft365, Zoom
  • Customer Service: Strong interpersonal skills, adept at managing customer interactions and providing high-quality service
  • Communication & Collaboration: Effective communicator, experienced in cross-departmental and external stakeholder coordination

Languages

Chinese
Native or Bilingual
English
Professional Working

Timeline

Retail Cashier

Yoyo Sushi
01.2025 - Current

Entertainment Hotspot Operations Intern

Baidu, Inc.
11.2024 - 02.2025

Video Promotion & Operations Intern

ByteDance
06.2022 - 10.2022

Script Intern

Hishow
05.2021 - 09.2021

Master of Marketing Communications -

University of Melbourne

Bachelor of Arts - Screenwriting

Communication University of China

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Yuxuan(irisa) Li