YUZHU LI
Sydney,NSW
Summary
Proven Account Executive at digital company, adept in customer service and digital strategies, significantly enhanced client satisfaction and competitive positioning. Excelled in vendor management and account planning, fostering strong client relationships and driving performance improvements. Demonstrated exceptional written and verbal communication, contributing to a positive agency culture and streamlined processes. Established Account Executive gifted at lead generation and resolving customer issues. Engaging and personable and increasing business opportunities through dynamic marketing strategies, sharp communication skills and dedication to customer service.
Overview
8
8
years of professional experience
Work History
Freelancer KOC
LITTLE RED BOOK
SHANGHAI
05.2020 - Current
- Negotiated contracts with both clients and vendors effectively, ensuring mutually-beneficial terms were agreed upon.
- Analyzed user feedback to gather input and identify areas required for improvement.
- Strengthened client relationships with consistent communication and timely project updates.
- Content creating is always the most important.
Account Executive
McCann Group
SHANGHAI
03.2017 - 07.2018
- Fulfill daily client requests ensuring that all projects assigned are executed to plan
- Keep client and account team updated on the status of account activities
- Thorough understanding of the clients business and competitive environment
- Maintain competitive tracking/reviews providing
- Develop a positive and partnering relationship with all clients
- Initiate and co-ordinate the scheduling of production process
- Daily maintenance of the billing and budgeting process
- Assist with building a positive agency culture
Media Planning Intern
WPP MEDIACOM
SHANGHAI
04.2016 - 11.2016
- Assisted in preparing detailed reports for clients, showcasing campaign performance and insights.
- Collaborated with creative teams to develop engaging advertisements that resonated with target audiences.
- Stayed current on industry trends by attending workshops and conferences, applying relevant knowledge to enhance client campaigns.
- Helped streamline communication between departments by serving as a liaison between the Media Planning team and other internal groups such as Creative Services or Analytics teams.
Education
Master of Arts - Language Arts Teacher Education
UNIVERSITY COMPLUTENSE MADRID
MADRID03.2015
Skills
- Written and verbal communication
- Customer Service
- DIGITAL Strategies
- Account planning
- Performance Tracking
- Vendor Management
Timeline
Freelancer KOC
LITTLE RED BOOK
05.2020 - Current
Account Executive
McCann Group
03.2017 - 07.2018
Media Planning Intern
WPP MEDIACOM
04.2016 - 11.2016
Master of Arts - Language Arts Teacher Education
UNIVERSITY COMPLUTENSE MADRID