Yvaine Wang
South Melbourne,VIC
Summary
Dynamic Communications professional with a diverse background in strategic communication, marketing design, and community engagement. Demonstrated expertise in developing comprehensive strategies, creating impactful visual and written content, and leading cross-functional teams to achieve organizational goals. Skilled in social media marketing, stakeholder collaboration, and user experience design. Adept at leveraging technology and analytics to drive engagement, enhance brand awareness, and deliver compelling narratives across various platforms. Committed to continuous learning and innovation, with a proven track record of success in enhancing media relations, optimizing marketing campaigns, and contributing to organizational growth.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Community Connector
Better Health Network (Program By DFFH Victoria)
02.2023 - 11.2023
- Led strategic communication initiatives, designing and developing impactful materials, including posters, flyers, service guides, and newsletters, that drove a 35% increase in community engagement.
- Championed the creation of case study templates, crafting and formatting monthly case studies to showcase program successes to DFFH Victoria stakeholders and supporting operational excellence.
- Cultivated and nurtured relationships with key community stakeholders, collaborating with local council and Service Australia to streamline service delivery and enhance community cohesion.
- Pioneered connections between residents and essential services, emphasizing a customer-centric approach that resulted in a 20% improvement in community connection.
- Actively contributed to community committee meetings with community members, council representatives, and other government entities, employing conflict resolution skills to ensure resident voices were heard and to facilitate the continuous improvement of addressing complex community issues.
- Supported the evaluation of the Community Connectors Program through comprehensive research, stakeholder interviews, data analysis, and report writing, driving program assessment and improvement.
Co-Founder
Own Business: Dudu Fresh Produce
07.2021 - 12.2022
- Directed financial operations, consistently exceeding industry benchmarks in profit margins and showcasing a deep understanding of cost management and risk assessment.
- Leveraged agile communication skills to foster partnerships with wholesalers, negotiate advantageous pricing, and uphold profit margins.
- Engineered a growth strategy, crafting visually compelling assets and utilizing social media platforms to broaden market reach and product promotion.
- Established quality control protocols, ensuring unwavering product quality and driving substantial revenue growth through adept management strategies.
- Formulated financial models for informed decision-making, encompassing cost-benefit and return on investment analyses.
Marketing Graphic Designer
Royal Express Logistic Pty Ltd
11.2019 - 05.2021
- Directed design initiatives for multiple subsidiary firms, translating diverse visions into compelling visual representations while effectively managing priorities and leading the team through challenging design periods.
- Strategically developed branding concepts across various mediums, such as brochures, flyers, posters, logos, and websites, ensuring a consistent brand identity aligned with design standards and user experience principles.
- Led innovative communication strategies, integrating website analytics to produce compelling marketing materials across social media posts, video content, print, and web platforms, significantly enhancing customer engagement and overall brand performance.
- Developed creative digital advertising campaigns in collaboration with internal teams and integrated SEO keywords, contributing significantly to improved search engine rankings and overall marketing effectiveness.
- Oversaw the design process with clients from initial concept to final production, aligning designs with business objectives and illustrating brand values, highlighting superior design management capabilities.
Education
Master Of Design - Interaction Design
10.2019
- Final year project titled "SmileyComet" which successfully combined Cognitive Behavioural Therapy within a mobile app to manage anxiety problems in Z Generation.
- Publishing of a SmileyComet video advertisement was showcased in the Graduate Exhibition for the 2019 Master's Degree in Interaction Design at Monash University.
Graduate Certificate - Teaching And Education
07.2016
Bachelor Of Engineering - Computer Networking
07.2016
Skills
- Media Relations and Outreach
- Tactical Communication Planning
- Comprehensive Strategy Development
- Social Media Marketing and Engagement
- Advanced Graphic Design and Branding
- Web Content Creation and Management
- User Experience Design Focus
- Video Content Creation and Editing
- Stakeholder Engagement and Collaboration
- Content Strategy Development
Volunteer Experience
UX Designer, 04/2020 to 06/2020
Red Dot Design Museum - China
- Contributed to the Future Cures social design co-creation project, addressing public health challenges related to COVID-19 through agile methodologies and innovative problem-solving.
- Played a pivotal role as a UX team member, identifying core user needs, defining roles, and navigating pathways to deliver tailored solutions that effectively met design challenges.
- Maintained a solution-focused approach, facilitating clear communication with team members, sharing information, and employing diverse production methods to achieve project goals.
Event Management Assistant, 11/2018 - 12/2018
Canadian Maple Leaf School - China
- Contributed to the coordination of multicultural early-education activities, fostering values of equality, diversity, and tolerance among young children.
- Collaborated with an international team, facilitating effective communication and streamlined information sharing to ensure heightened clarity in event management.
Skills
Software Proficiency
- Adobe Creative Suite (Photoshop, Illustrator, Lightroom, Indesign, XD)
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Wix
- Final Cut Pro
- Canva
- Sketch
Interpersonal Skills
- Strong Communication
- Collaborative Team Player
- Results-orientated
- Motivated and Proactive
- Attention to Details
- Patient and Adaptable
Accomplishments
- Led successful community engagement initiatives resulting in over 35% improvement in community engagement and a 20% increase in community connections. Provided comprehensive support to residents, spanning housing, health and wellbeing, financial support, and more, fostering sustainable well-being and community cohesion.
Certification
- Data Analysis with R Programming - 2024
- First Aid - 2023
- De-escalation - 2023
- Bi-Cultural Work - 2023
- E-CPR - 2023
Languages
English
Chinese (Mandarin)
Interests
- Fishing
- Street Photography
Timeline
Community Connector - Better Health Network (Program By DFFH Victoria)
02.2023 - 11.2023
Co-Founder - Own Business: Dudu Fresh Produce
07.2021 - 12.2022
Marketing Graphic Designer - Royal Express Logistic Pty Ltd
11.2019 - 05.2021
Monash University - Master Of Design, Interaction Design
Zhaoqing University - Graduate Certificate, Teaching And Education
Zhaoqing University - Bachelor Of Engineering, Computer Networking
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