Yvette Le Grew
Melbourne,VIC
Summary
Yvette is an accomplished media and communications professional, editor and content expert with over 15 years senior experience in publishing and the digital space. A collaborative leader with a dedication to partnering with coworkers to promote engaged, empowering work culture with documented strengths in building and maintaining relationships with a diverse range of stakeholders in dynamic, fast-paced settings An expert storyteller, Yvette has a variety of brand and industry experience in key leadership roles and is passionate about inspiring, nurturing and mentoring teams in both start-up and established environments, Yvette has helped to grow, change and evolve a variety of companies both internally and externally and enjoys leveraging a unique blend of editorial, digital and commercial acumen to drive innovative and industry-leading communications solutions.
Overview
22
22
years of professional experience
Work History
Communications & Change Lead
St Vincent’s Health Australia
09.2019 - Current
- Developed and executed comprehensive internal communication strategies, fostering alignment with St Vincent’s mission and vision across Private Hospitals Division
- Provided strategic communications advice to senior leaders, including divisional CEO and facility CEOs, acting as a trusted advisor during organisational change and transformation initiatives
- Led creation of campaigns and communication plans that supported major change initiatives, including staff engagement programs and leadership communications, ensuring effective messaging through a deep understanding of organisational culture
- Managed internal communication channels, ensuring content consistency and message alignment with organisational values and strategic goals
- Collaborated with cross-functional teams to identify trends and insights, using data to refine communication strategies and enhance employee engagement
- Mentored, supported and brought together facility personnel responsible for local communication, ensuring streamlined collaboration and knowledge sharing and alignment with national strategies
- Developed organisation wide social media community practice guidelines
Chief Commercial & Content Officer
INDX.GURU
06.2016 - 02.2018
- Led digital content and communication strategies for a FinTech start-up, overseeing the development of innovative content solutions that aligned with business objectives and market needs
- Directed the creation and execution of multi-level content strategies to drive user engagement and market differentiation, ensuring alignment with commercial goals
- Built and managed a cross-functional team, driving collaboration to deliver high-quality content across digital platforms
- Negotiated key partnerships with external stakeholders, fostering collaboration and driving mutual success.
Managing Editor
TheCarousel.com
10.2013 - 09.2016
- Directed content strategy and editorial production for large online publisher, driving audience growth from start-up through engaging digital content that connected with key audiences and business partners
- Managed and led a diverse international team of writers and creative content producers, delivering high-quality multi-media content across web and mobile platforms
- Integrated organic and paid
- Successfully grew the digital start-up from ground level to a competitive market position within 6 months, leading to sustained audience growth
Content Specialist
Meerkats
01.2016 - 04.2016
- Provided strategic content direction and consultancy for various brands, focusing on digital engagement and audience growth
- Developed tailored content strategies to align with broader business objectives and enhance user experience
Head of Digital Content
Westfield Group
06.2010 - 07.2012
- Spearheaded the development and implementation of content strategies across digital channels, contributing to the organization’s broader marketing and communication objectives
- Developed content strategies that supported marketing campaigns and drove digital engagement, working closely with the marketing team to align content with brand messaging
- Cultivated partnerships with key influencers within the industry that led to valuable guest-contributed articles.
Online Editor
ACP Magazines
01.2007 - 07.2009
- Managed digital content, growing the online audience from 1.5M to 4M in 12 months through strategic partnerships, content planning and execution
- Worked closely with the editorial team to integrate digital content with traditional media channels, driving engagement across platforms
- Coordinated special features, including interviews with industry leaders and guest articles from renowned authors.
- Developed a network of industry experts and writers, ensuring a diverse range of high-quality content contributions.
- Established a comprehensive style guide to ensure brand voice consistency across all digital platforms.
Head of Content
Dream Group Ltd
01.2005 - 01.2007
- Oversaw content strategy and digital operations for a portfolio of e-commerce websites, managing a budget of £500K
- Drove content creation and marketing efforts that resulted in significant audience growth and brand recognition
Radio Broadcaster
NOVAFM 100.3 & Radio Sport927
06.2002 - 04.2003
Education
Bachelor of Arts - Media/Communications
RMIT University
Melbourne, VICBachelor of Arts - Media/Journalism
Deakin University
Bachelor of Arts -
Melbourne University
Skills
- Strategic Communication & Internal Engagement
- Team Leadership & Development
- Excellent Relationship Building & Stakeholder Management
- Transformational Communication
- Content & Communications Strategy
- Storytelling - Native, branded & corporate
- Interpersonal Communication
- Media Relations & PR
- Multi-media content development
- Social media campaign & community management
- Solutions focussed
Skillsexperience
- Strategic Communication & Internal Engagement: Expertise in designing and delivering internal communication strategies that drive alignment with organisational goals.
- Leadership & Team Development: Proven ability to lead and mentor national cross-functional teams, fostering a collaborative culture and driving high performance.
- Stakeholder Management & Relationship Building: A trusted advisor to senior leaders, providing strategic counsel on communication challenges and opportunities.
- Change Management & Transformational Communications: Extensive experience in developing communication strategies to support transformational change initiatives.
- Content Creation & Channel Management: Adept at creating clear, engaging content for internal audiences.
- Data-Driven Communication & Continuous Improvement: Proficient in using analytics to assess the effectiveness of communication initiatives.
Timeline
Communications & Change Lead
St Vincent’s Health Australia
09.2019 - Current
Chief Commercial & Content Officer
INDX.GURU
06.2016 - 02.2018
Content Specialist
Meerkats
01.2016 - 04.2016
Managing Editor
TheCarousel.com
10.2013 - 09.2016
Head of Digital Content
Westfield Group
06.2010 - 07.2012
Online Editor
ACP Magazines
01.2007 - 07.2009
Head of Content
Dream Group Ltd
01.2005 - 01.2007
Radio Broadcaster
NOVAFM 100.3 & Radio Sport927
06.2002 - 04.2003
Bachelor of Arts - Media/Journalism
Deakin University
Bachelor of Arts -
Melbourne University
Bachelor of Arts - Media/Communications
RMIT University
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