Results-driven Sales Executive with comprehensive expertise in account management and business development strategies. Dedicated to consultative selling that fosters impactful partnerships and meets customer needs, resulting in revenue growth across non-core business verticals. Robust background in CRM management, market strategy planning, and product development, coupled with enthusiasm for team collaboration and innovative problem-solving. Consistently pursues insights from industry leaders to elevate sales performance and operational excellence.
Overview
23
23
years of professional experience
1
1
Certification
Work History
SALES REPRESENTATIVE (FT)
Aidacare
02.2021 - Current
Manage a designated sales territory across NSW Metro, maintaining regular in-person and virtual engagement with both private and public healthcare accounts.
Build and maintain strong relationships with clinical stakeholders, acting as the primary point of contact for equipment and fit-out solutions in the acute care sector.
Deliver consistent, high-quality customer service by providing tailored product recommendations that address patient care needs and align with clinical frameworks.
Conduct regular face-to-face sales visits and maintain a structured call cycle to support territory coverage and sales pipeline growth.
Coordinate and deliver product education and training sessions to Key Opinion Leaders, Nursing Educators, and clinical staff, influencing product selection and purchasing behaviours.
Plan and manage daily schedules, meetings, and follow-ups to ensure continuous engagement and territory development.
Work collaboratively with internal stakeholders and procurement teams to respond to customer requirements and streamline equipment supply.
Utilise CRM systems to log activities, monitor trial stock, and maintain accurate records across customer interactions and territory performance.
Stay informed on upcoming hospital refurbishments and project builds, identifying opportunities through Cordell reports and aligning with internal project teams.
Achievements:
Increased Sales Rev FY21 – FY24 by 3% with annual continued 15% growth across all product portfolios
Re-established the Aidacare brand in NSW Metro Private hospitals.
Key Equipment Advisor for FFE Randwick Hospital and MAU team Hornsby/ Gosford Hospital – Falls Prevention Product Advisor
NATIONAL BUSINESS DEVELOPMENT MANAGER (Contract)
AJ Grant Group
02.2020 - 02.2021
Drive and support Business Development activities across all verticals within the organisation
Drive customer advocacy ensuring the customer experience is at the epicentre when delivering services.
Discover, drive and sustain growth and the profitability of the current services delivered.
Develop strong relationships with key stakeholders and clients.
Understand consumer preference and increase customer satisfaction levels.
Use existing relationships with existing clients driving commercial success/ partnerships.
Supply a weekly report to CEO, COO & BUM – Business Development to update on key activities outcomes and any changes in legislation or industry guidelines.
Achievements:
Successfully developed Business Development plan for Education Portfolio & Aged care Facilities
Lead as Subject Matter Expert on CRM and Marketing operations.
Delivered $800K @ 35% GP of Works & Total of $1.4M Revenue in Greenfield works by 14 months from kick off!
BUSINESS DEVELOPMENT MANAGER (REDUNDANCY)
CCG/ K-Care
01.2018 - 02.2020
Develop, plan and execute business development strategies to increase brand awareness, revenue and market share within allocated division.
Work with the regional network of Hospitals (Private & Public), Aged Care, Retirement Facilities relevant to the portfolio in order to develop demand surrounding equipment purchases.
Maintain relationships with Government & Private Funding bodies like DVA, NDIS, Brightsky & Cerable Palsy Australia
Focus on maintaining and re-establishing relationships with Physios, O Ts, Clinical Care Managers, NUMs, Facility Managers and Executive teams across the customer base. Funnel all relevant data centrally to Country Care Group internal team.
Work on “go to market” strategies, thinking outside the box, in order to show the unique selling points of Country Care Group Brands
Deliver sales reports for State Sales Manager at monthly sales management meetings. Outline objective briefs, trends, contracts updates and general business within the market.
Formulate effective plans for incremental increases to revenue stream to meet forecasted budget set in assigned territory.
Conduct all duties B2B and B2C in a manner which adheres to HR Policy Guidelines whilst upholding company values in the highest of standards.
All equipment, product & company vehicle must be cared for and maintained as outlined in Employment Agreement Document
Achievements:
Successful management of territory and business development expansion into rural regions
Combined Gross Profit Margin stable at 38% across generated revenue on product portfolios.
Created new business opportunities by seeking out untapped market share via joint ventures and synergy.
Successfully achieved monthly revenue target (NB Region - $450K per Q, Annual: $1.8M) and growth of 10% (Rev: $180K annually)
NATIONAL ACCOUNT MANAGER (FT)
Invacare ANZ
03.2015 - 01.2018
Maximise sales opportunities by building sustainable relationships and be accountable for the following portfolios - Allianz Dealer Advantage Group, Victorian territory and NSW Customer Retention Accounts
Utilise BCJ/ Cordell Report to pipeline opportunities through cold calling & investigating upgrades to Public & Private Hospitals & Aged care facilities. Research leads and formulate RFQ to submit to tenders.
Provide all parts of the business with any information requested to ensure transparency of daily activities. This includes collecting and reporting of relevant data from daily pre/post contact objectives/interactions to maintain an accurate CRM database.
Drive marketing campaigns ensuring maximum penetration within the strategically targeted customer segments. Report trends and feedback to ensure continual improvement.
Forecast monthly budgets for portfolio and present figures to management.
Set goals and KPI’s as part of regular performance reviews and participate in other meetings as requested to ensure goals and KPI’s are met.
Providing support to Public & Private Hospitals, Aged care facilities and Mobility Dealer Networks with follow-ups, product information, quotations, installations and secure business where possible.
Execute a coverage plan that ensures engagement with all business portfolios across all channel’s groups LTC, Community Care & Hospitals
Collaborate internally with other business units and align with CRM opportunities.
Business development with high level of negations and closing of sales opportunities.
Achievements:
Successful manage running Victorian Territory after Territory Business Manager role dissolution (9-month duration)
Preserve margin percentage on all generated revenue for allocated portfolios thus leveraging commissions.
Accountable for assigned territory & customer accounts to ensure maximum revenue at the highest possible margin with new development and growth in existing business.
Achieve maximum sales profitability, growth, and account penetration within an assigned territory by effectively selling the complete range of products and services on offer.
Business development with prominent level of negations and closing of sales opportunities aligning with business strategy plans.
Set goals and KPI’s for yourself part of regular performance reviews and participate in other meetings as requested to ensure goals and KPI’s are met.
Create traction on marketing campaigns by ensuring maximum penetration within the strategically targeted customer segments. Report trends and feedback to provide continual improvement ensuring market intelligence is used effectively.
Ensure management have total transparency of your daily activities. This includes collecting and reporting of relevant data from daily pre/post contact objectives/interactions to maintain an accurate CRM database.
Analyze & forecast monthly budgets for assigned territory.
Exercise strong relationship management skills in collaboration with internal/external stakeholders to increase sales.
Achievements:
25 new customers annually and successful reignition of customer confidence within the Western Australian territory
Created new synergy business opportunities by investigating outside of mainstream – Food & Bev, Construction & Energy
Successfully achieved monthly targets and well on the way to meeting quarterly budgets
SALES EXECUTIVE (FT)
Sonepar Group – Auslec W. A
05.2010 - 01.2013
Maintain daily sales and product promotions through ongoing product training and awareness.
Maintain ongoing development of new business opportunities as well as the management of Anglo Coal/Gold, Barrack, Pilbara Iron, Rio Tinto, BlueScope, Newcrest/ Telfer Mining & Industrial Electrical Contractors account relationships.
Estimate with a high degree of accuracy using project documents, spec sheets, floor plans & own rigorous investigation.
Submit estimate/ BOQ details on quotation register and monitor variances by regularly following up.
Ensure a minimum 35% net profit on all non-stocked products to fulfil ROI.
Provide a complete solution to customers for their requirements on site for day-to-day service maintenance work and shuts.
Establish a call cycle and manage the territory effectively to ensure time is invested wisely.
Present product demos, staff training and create awareness of new and existing product lines parallel to customers’ needs.
Warehouse operations as required i.e., Stock take, and any logistical duties required by Operations Manager
Plan site visits with sales manager on a regular basis to align with Strategic Business Plan
Process incoming stock on to Movex system, ensuring goods supplied match branch purchase orders.
Achievements:
Uphold company core values with special attention paid to zero harm in the workplace and out on sites adhering to compliance.
Able to grasp a thorough understanding of the Industrial Electrical scope within the EPCM Sector
Building valuable relationships with key decision makers within the customer base
Living and breathing the core company values
Create new business opportunities by seeking out untapped market share within designated territory.
Meet monthly KPI and Budgets
PROJECT ESTIMATOR (FT)
Jaymode Holdings W. A
01.2005 - 01.2010
Develop and refine estimates for project phases and scopes.
Maintaining version control and documentation of estimates in SAP
Adhering to project control processes and standards set.
Review third-party estimates and participate in risk analyses.
Support cost and schedule functions for tender submissions.
Provide data and ensure accurate budget tracking is provided to Finance team.
Coordinate with stakeholders for estimate confirmation and approval.
Issue progress payment certificates and manage contract closures.
Assist project manager in cost analysis and budget planning.
Achievements:
Achieved understanding of national resource infrastructures and streamlined sales administration processes.
Understanding various resource infrastructures, landscape & operations of varied sites nationally
PROJECTS OFFICER (FT)
Jaymode Holdings W. A
01.2003 - 01.2010
Ensuring that all communication with customers is conducted professionally and in a timely manner, is accurate, precise and is relevant to the customers’ needs.
Build trusting and professional relationships with new customers.
Invoice generation for work orders, end of month & account statement postage
Assist with market during trade shows / events.
Preparation/ Administration of RFQ’s for tender process
File all paperwork accordingly in a timely manner for auditing.
Achievements:
Understanding various resource infrastructures, landscape & operations of varied sites nationally
Successfully grasping all sales admin process; Corporate Business Plan to BP Execution to Delivery/ Invoice
Develop an understanding of the EPCM environment.
Successful integration into Project Management particularly in the field on quantity surveying and EPCM
Education
Project Management - undefined
CAPM
Sales Force CRM - undefined
NHP University Training
HubSpot CRM - undefined
Flexco University Training
Microsoft Dynamics 365 CRM & ERP - undefined
HSC Year 2000
Skills
Microsoft Office Outlook, Word, Excel, Projects, PowerPoint
SAP
Sales Force CRM
HubSpot CRM
Microsoft Dynamics 365 CRM & ERP
JD Edwards ERP
Zoom Conferencing
Microsoft Teams
Certification
NSW Drivers Licence - HR Valid
Safe Work NSW Valid
NSW White Card Valid
HACCP Audit Accreditation Valid
ELIGIBILITY TO WORK
AUSTRALIAN CITIZEN
CAREER SNAPSHOT
SALES REPRESENTATIVE - Aidacare 2021 – Current
NATIONAL BUSINESS DEVELOPMENT MANAGER - AJ Grant Group 2020 – 2021
BUSINESS DEVELOPMENT MANAGER - CCG/ K-Care 2018 – 2020
NATIONAL ACCOUNT MANAGER - Invacare ANZ 2015 – 2018
EXPORTS OFFICER - Flexco Australia W. A 2013 – 2015
SALES EXECUTIVE - Sonepar Group – Auslec W. A 2010 – 2013