ZAKARIYAH KHAN
Wynnum West
Summary
As a marketer with 15 years of experience, I live and breathe marketing. Which is why I have had the opportunity of working at amazing companies in Co-originator and Management roles. My passion for technology and data analytics has contributed to my proficiency with digital marketing strategies, execution and optimization.
My passion and dedication within the Digital Marketing Landscape has resulted in the development and implementation of effective, data-driven marketing campaigns across various channels throughout my career. Due to my graphic design and web development qualifications and experience, I am always contributing to marketing creatives and website development. Making sure the creatives resonate well with the target audience and websites offer an intuitive user experience.
Marketing professional prepared for impactful roles in driving brand awareness and engagement. Skilled in campaign development, social media strategy, and content creation. Strong focus on team collaboration and achieving results, adaptable to changing needs. Known for creativity, analytical thinking, and effective communication skills.
Overview
6
6
years of professional experience
Work History
Marketing Coordinator
Advantage Air Australia
07.2024 - Current
- I joined Advantage Air with purpose of contributing to two core segments of the marketing plan
- Having experience in marketing strategy and execution, my contribution to the national marketing efforts with a budget of 9 million dollars was welcomed
- The main focus in Queensland is to present as a marketing consultant for the dealer network
- It’s been an exciting few months with the launch of Advantage Air's new brand, MyPlaceIQ. MyPlaceIQ is Advantage Air’s latest innovation in smart home technology
Digital Marketing Strategist
Apex Display
05.2023 - 06.2024
- Company Overview: Industry: Retail Display Manufacturer
- Digital marketing strategy building and implementation
- Budget allocations
- Creating and maintaining paid media campaigns
- Marketing content creation
- Web development and maintenance
- Website SEO
- Managing and reporting on data analytics
- Reporting on key metrics and commercial KPI’s
- Apex Display recently re-branded which I played a pivotal roll in
- Tasked with: New digital marketing and go-to-market (GTM) strategy
- Development of brand asset library
- Development of brand video script
- Production of brand video (using third party videographers)
- Development of new website Using WordPress CMS
- Industry: Retail Display Manufacturer
- Key Clientele: Ralph Lauren | Reebok | Citi Beach | Bondi Active
Marketing Manager
Advantage Air Africa
09.2018 - 04.2023
- Company Overview: Industry: H.V.A.C and Smart Home Solutions
- In 2018 I successfully completed the company re-brand with a change in messaging and tone that appealed to our target market
- Developed a B2B and B2C digital marketing strategy which was revised quarterly based on data insights
- I designed new user interfaces and planned the user experience of the company website, after which I re-developed the website using WordPress CMS
- Implemented marketing automation using Mailchimp
- The new website together with our social media and PPC campaigns yielded: 300% Growth on website users, 30% Decrease on user bounce rate, Average page session time went from 30s to 3.5min - Achieving an average goal conversion rate of 11.46%
- Industry: H.V.A.C and Smart Home Solutions
Education
Marketing Management
IMM Graduate School of Marketing
South Africa11.2012
Skills
- Full Stack Digital Marketer
- WordPress Front End Developer
- Adobe Certified Graphic Designer
- CRM Management
- Analytics Dashboard Building
Careersummary - About
As a marketer with 15 years of experience, I live and breathe marketing. Which is why I have had the opportunity of working at amazing companies in Co-ordinator and Management roles. My passion for technology and data analytics has contributed to my proficiency with digital marketing strategies, execution and optimization. My passion and dedication within the Digital Marketing Landscape has resulted in the development and implementation of effective, data-driven marketing campaigns across various channels throughout my career. Due to my graphic design and web development qualifications and experience, I am always contributing to marketing creatives and website development. Making sure the creatives resonate well with the target audience and websites offer an intuitive user experience.
Timeline
Marketing Coordinator
Advantage Air Australia
07.2024 - Current
Digital Marketing Strategist
Apex Display
05.2023 - 06.2024
Marketing Manager
Advantage Air Africa
09.2018 - 04.2023
Marketing Management
IMM Graduate School of Marketing
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