ZANDE AYUB WAFULA
Melbourne
Summary
Vast knowledge and experience in marketing and sales management across various industries including FMCG, Petroleum Equipment, Advertising Media, and Pharmaceutical. Unique perspective in developing effective strategies for new product market entry and identifying untapped market opportunities. Proven track record in brand management with exceptional communication skills, both written and verbal. Expertise in monitoring and evaluating Search Engine Optimization to enhance brand visibility. Strong belief in synergy as a team player with the self-belief and awareness to work independently when necessary. Excel in change management, troubleshooting, problem-solving, and situational analytical skills. Proficient in ICT, including mastery of MS Office. Skills in marketing research, relationship building, and emotional intelligence play a crucial role in fostering strong interpersonal connections.
Overview
13
13
years of professional experience
Work History
Senior Digital Marketing Automation Strategist
Kinetic Biotech Limited
10.2024 - Current
- Established strong relationships with external vendors, ensuring successful collaboration on joint projects.
- Maximized ROI on ad spend by consistently monitoring and refining pay-per-click campaigns.
- Streamlined marketing processes with the integration of cutting-edge automation tools and software.
- Optimized campaign performance by conducting thorough data analysis and making strategic adjustments.
Country Marketing Manager
Kinetic Biotech Ltd
01.2018 - 10.2024
- Developing and Implementation marketing strategy for the company in line with the company objectives
- Developing and coordinating periodical marketing and sales campaigns
- Coming up with annual departmental budgets
- Creation and publication of all marketing materials in line with the marketing plan
- Setting up and management of Social media marketing platforms
- Monitoring and improving Search Engine Optimization to enhance brand visibility
- Planning and implementation and evaluation of marketing campaigns
- Oversee and Coordinate new product market entry strategy
- Analysis of customer feedback through SERVQUAL analytical tools
- Coordinate the human resources working under the Marketing and Sales department ensuring achievement of set departmental goals and objectives
- Managing of third party service providers within the marketing department
- Ensuring seamless coordination between marketing and sales departments with other key departments (Finance, Supply Chain, Research and Development, Human Resource) in achievement of the overall company objectives
- Managed change by monitoring strategy implementation to ensure Adherence to set procedures
Head of Sales-Corporate Division
PJ Petroleum Equipment Ltd
07.2017 - 12.2017
- Delivering sales pitches and presentations to clients to effect purchase
- Directing and supervising sales operations to ensure realization of sales targets
- Direct the provision of after sales support and services to the clients
- Provide motivation and guidance to the sales team to improve on their performance and meet the set targets
- Arrange meetings to discuss the department's sales activities, develop strategies and take necessary decision to improve company performance
- Compile, analyze and interpret sales data to provide reports to management on performance
- Led technical teams to undertake projects of various complexity and scope
Business Development Manager
Comat Trading Company Ltd
01.2016 - 06.2017
- Driving peak performance in all sales units across the organization
- Heading up expansion in new and existing markets
- Creating, negotiating and closing commercial agreements with major wholesalers and distributors across the country
- Identifying and creating business leads for sales executives
Business Development Executive
Look Media Company Ltd
01.2014 - 12.2015
- Keeping in touch with existing customers
- Making appointment and meeting with new customers to sell the company's offers
- Meeting and sometimes surpassing periodical sales target
- Agreeing with customers on sales modalities like prices, contracts and payments
- Advising and discussing with the customers matters pertaining to delivery schedule and after sales services
Sales and Marketing Intern
Magic Oven Ltd
01.2012 - 04.2012
- Initiate social media accounts, taking over the content creation and organizing cross-platform content strategies
- Develop new social media campaigns from scratch
- Perform research into clients industries and provide actionable tips and advices for expanding their reach to digital space
- Receiving of orders from direct sales customers, effecting dispatch and deliveries
- Perform market analysis and research on competition
- Supporting the sales and marketing team on daily administrative and clerical tasks
Education
Master of Science - Global Marketing Management
Asia Pacific University
Kuala Lumpur, Malaysia02-2026
BBA - Marketing
Dedan Kimathi University of Technology
Kenya04-2014
Kenya Certificate of Secondary Education (KCSE) -
Goseta Boys High School
Kenya01.2008
Kenya Certificate of Primary Education (KCPE) -
Chematich Primary School
Kenya01.2003
Skills
- Content marketing strategy
- Team leadership
- Sales management
- New market entry strategies
- CRM integration
- SEO best practices
- Inbound marketing methodology
- Web analytics proficiency
- Customer segmentation techniques
- Lead generation optimization
- Multichannel campaign planning
- Email marketing mastery
- Marketing funnel analysis
- Budget management expertise
Recommendations
- Dr. Ofunya Affande, Lecturer at Dedan Kimathi University of Technology and Director at Regional Resource Centre Ltd, +254723736332
- Mr. Daniel Mumbua, Senior Program Coordinator and system Developer at Infix Africa Limited, +254723018841
Affiliations
- Marketing Society of Kenya
- Scrabble Kenya
Languages
English
Native or Bilingual
Swahili
Native or Bilingual
Interests
Marketing Technology and Innovation
Arts and Creativity
Professional Scrabble
Travel and Adventure
Timeline
Senior Digital Marketing Automation Strategist
Kinetic Biotech Limited
10.2024 - Current
Country Marketing Manager
Kinetic Biotech Ltd
01.2018 - 10.2024
Head of Sales-Corporate Division
PJ Petroleum Equipment Ltd
07.2017 - 12.2017
Business Development Manager
Comat Trading Company Ltd
01.2016 - 06.2017
Business Development Executive
Look Media Company Ltd
01.2014 - 12.2015
Sales and Marketing Intern
Magic Oven Ltd
01.2012 - 04.2012
Master of Science - Global Marketing Management
Asia Pacific University
BBA - Marketing
Dedan Kimathi University of Technology
Kenya Certificate of Secondary Education (KCSE) -
Goseta Boys High School
Kenya Certificate of Primary Education (KCPE) -
Chematich Primary School
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