Zara Wright
Coolangatta,QLD
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Implementing strategic and tactical marketing content. Skilled in demonstrated time management and collaboration skills. Can adapt well with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Social Media and Marketing Manager
ALLSOCIALSNMARKETING
02.2022 - Current
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
- Conducted online research to obtain relevant information and materials.
- Utilized digital publishing platforms to prepare well-structured drafts.
- Cultivated professional working relationships with marketing department, other design personnel and upper management.
- Identified appropriate marketing channels and target customers for campaigns.
- Updated social media platforms with latest news and corporate details.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Created and managed social media campaigns to increase brand engagement
Assistant Manager / Content Creator
Local
11.2022 - 05.2023
- Applied current editing and photography tools to tell great stories.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Develop original content through social listening and independent sources.
- Developed original content using social listening and independent sources.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Venue Manager /Marketing Coordinator
Moxys Rooftop Cocktail Bar
05.2022 - 11.2022
- Planned and executed internal and external marketing events.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Supervised events from start to finish using effective crowd control methods.
- Assisted with public relations by participating in community events, which helped to draw in new business and patrons.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Social Media and Events Coordinator
The Miami
09.2021 - 06.2022
- Created social media content with consistent content and tone.
- Increased customer engagement through social media.
- Wrote social media content to increase engagement with customers.
- Maintained current social media trends through attending professional conferences and webinars.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Coordinated schedules and timelines for events.
- Managed event logistics and operations.
- Brainstormed and implemented creative event concepts and themes.
- Managed administrative logistics of events planning, event booking, and event promotions.
Education
High School Diploma -
Palm Beach-Currumbin State High School
Palm Beach, QLD2018
Skills
- Media Options
- Online Content Development
- ROI Strategies
- Search Engine Optimization Practices
- Microsoft Office
- Professional Correspondence
- Social Commerce
- Customer Demographics
Certification
Diploma in Business and Marketing
Cert II in Social Media Management
RMLV Certification
3+ years experience
Timeline
Assistant Manager / Content Creator
Local
11.2022 - 05.2023
Venue Manager /Marketing Coordinator
Moxys Rooftop Cocktail Bar
05.2022 - 11.2022
Social Media and Marketing Manager
ALLSOCIALSNMARKETING
02.2022 - Current
Social Media and Events Coordinator
The Miami
09.2021 - 06.2022
High School Diploma -
Palm Beach-Currumbin State High School
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