Zeqi Gao
Melbourne
Summary
Dynamic and results-oriented professional with experience at PwC, specializing in market research, strategic planning, and employer branding. Proficient in Microsoft Office, SQL, and industry-standard marketing tools, with strong analytical and problem-solving skills. Adept at coding and data analysis, leveraging insights to drive informed decision-making. Excels in team collaboration and fast learning, quickly adapting to new technologies and industry trends. Successfully contributed to high-impact projects, achieving over 1K+ views and optimizing branding campaigns.
Overview
1
1
year of professional experience
Work History
Employer Branding Marketing Intern, Campaign Team
PricewaterhouseCoopers
04.2022 - 07.2022
- Market Research: Assisted in preliminary market research through emails, surveys, and in-depth interviews with target audiences. Collected and analyzed data from multiple platforms to identify key insights, helping shape campaign direction and framework.
- Event Planning & Strategy: Contributed to the design of employer branding campaigns, providing creative ideas and optimization strategies. Proposed solutions to address high turnover and low engagement in the LEAP program, which were recognized and implemented by the company.
- Event Execution: Supported the execution of key projects, including PwC STEM Challenge, JD Decoding, and Acapella events. Coordinated logistics, liaised with vendors and internal departments, and ensured smooth project delivery. All events exceeded 10K+ views post-launch.
- Community Engagement: Managed PwC Campus Community mini-program, overseeing monthly task releases, event poster design, and winner tracking. Maintained a stable engagement rate and provided regular performance reports.
Marketing Intern, Merck Tinno & Aishu Brand Team
Johnson & Johnson
07.2021 - 12.2021
- Data Analysis & Strategy: Collected and analyzed multi-channel sales data, compiled performance reports, and collaborated with sales and marketing teams to optimize strategies.
- KOL & Content Marketing: Managed KOL selection and collaboration, ensuring compliance and content quality. Reviewed promotional materials and proposed improvements to enhance engagement.
- Event Execution & Coordination: Assisted in planning and executing brand campaigns, coordinated with external partners, and oversaw material approvals to ensure smooth implementation.
- Project Management: Contributed to the "China Family & Child Healthcare Growth Initiative", assisting in campaign execution, content development, and media coordination.
Education
Master of Science - Master of Business Information Systems
Australian National University
Canberra, ACT12-2024
BBA - Bachelor of Business
Monash University
Caulfield, VIC07-2022
Skills
- Teamwork and collaboration
- Quick learner
- Problem-solving
- Requirements gathering
- Microsoft Office Suite
- Project management
- SQL proficiency
- Business process improvement
- Systems analysis
- Strategic planning
Accomplishments
PwC Campus Community – Project Lead
Achieved a 60% decrease in offer decline rate by designing interactive tasks and engagement campaigns.
Improved community engagement by 20% through data-driven content strategies and targeted communication.
Used Excel to analyze survey responses and platform metrics, generating reports for optimization.
PwC A-Cappella – Project Coordinator
Developed promotional materials and event scripts to boost social media interaction.
Managed project logistics and supplier coordination, ensuring seamless execution.
Successfully recruited 150% of the target participants by implementing strategic outreach initiatives.
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Chinese (Cantonese)
Full Professional
Timeline
Employer Branding Marketing Intern, Campaign Team
PricewaterhouseCoopers
04.2022 - 07.2022
Marketing Intern, Merck Tinno & Aishu Brand Team
Johnson & Johnson
07.2021 - 12.2021
Master of Science - Master of Business Information Systems
Australian National University
BBA - Bachelor of Business
Monash University
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