Zhan Tsher Gin
Cannington,WA
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
4
4
years of professional experience
Work History
Digital Marketing Strategist
Instalux Escape, Pixieros Photography
09.2023 - Current
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
- Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.
- Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
- Managed social media platforms for optimal engagement, sharing relevant content that resonated with the target audience.
- Designed visually appealing landing pages that effectively communicated product benefits and increased conversions.
- Increased website traffic with targeted SEO strategies and keyword research.
- Monitored online trends, conversations and innovations to optimize strategies.
- Created customized marketing materials to increase product awareness.
Marketing Coordinator / VR Event Assistant
Ready Team One
08.2023 - Current
- Answered general marketing department inquiries by email, phone, and mail.
- Developed visually engaging marketing materials to support product launches and promotions.
- Expand marketing exposure, reach out to seek new marketing approaches (City of Perth, Destination Perth, 94.5fm Radio station, Kiki the Twitch streamer etc.)
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Planned and executed internal and external marketing events.
- Boosted sales by designing and executing creative email marketing campaigns.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Created and managed social media campaigns to increase brand engagement.
- Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites
Marketing Officer
IBuilt WA Pty Ltd
04.2023 - 06.2023
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Established targets for social media platforms to reflect business objectives.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Optimized website content for search engines, enhancing visibility and organic traffic.
Content and Digital Marketing Intern
Scoop Digital
08.2022 - 11.2022
- Conduct SEO research, analysis, and execution for better Google ranking with Ahrefs and Google analytics and to create information uniformity.
- Performed market analysis and researched latest trends.
- Participated in brainstorming sessions to generate innovative ideas for new marketing campaigns that resonate with target audiences effectively.
- Shadowed meetings and observed marketing director to grow professional experience.
- Conduct Digital Marketing Research and Regional Digital Marketing Analysis to ease website construction for new Global Virtual Page Project
Marketing Strategy Student
Volleyball Wa
06.2020 - 12.2020
- Design ‘Rural Marketing Strategy’ based on expenses, participants’ safety, and risks of disturbance
- Ran thorough research on suburbs’ differences to propose suitable locations for future volleyball events
- Conduct Marketing research on Perth and within WA region with Australian Bureau of Statistics for accurate information
- Design low-cost-effective marketing ideas to prolong and empower 12 months’ worth of Marketing strategy by saving costs while easing resource allocation
- Document wholesome marketing plan for Volleyball WA including valid strategies and thorough budget planning
- Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
- Contributed to the development of annual marketing plans, aligning with overall business objectives for growth.
Education
Bacherlor of Commerce - Finance And Marketing Double Major (BCom)
Curtin University of Technology
Bentley, WA12.2020
Skills
- Link Building
- Keyword Research
- CRM Management
- Facebook Ads
- Digital Marketing
- Analytics and SEO
- Social Media Marketing
- Detail Oriented
- Content Creation
References
- Mr. David Hogan, CEO and Managing Director, Scoop Digital, 0419911569, david@scoopdigital.com.au
- Mrs. Brittany Pringle, Office Manager and Executive Assistant, Scoop Digital, 0402256840
- Mr. Jon Hanson, CEO, Chef’s Delight, 0412988031
- Mrs. Helen Vu Lan Huong, Branch Owner, Presotea Victoria Park, 0450015366
- Mrs. Fiona Long, Corporate Marketing Strategy Tutor, Volleyball WA Assignment Tutor, Curtin University, Fiona.Luong@cbs.curtin.edu.au
Timeline
Digital Marketing Strategist
Instalux Escape, Pixieros Photography
09.2023 - Current
Marketing Coordinator / VR Event Assistant
Ready Team One
08.2023 - Current
Marketing Officer
IBuilt WA Pty Ltd
04.2023 - 06.2023
Content and Digital Marketing Intern
Scoop Digital
08.2022 - 11.2022
Marketing Strategy Student
Volleyball Wa
06.2020 - 12.2020
Bacherlor of Commerce - Finance And Marketing Double Major (BCom)
Curtin University of Technology
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