Analyse marketing problems of company, use 4P model to formulate marketing strategy, and provide strategic advice for development of company.
Responsible for information collection and collation, analyse company's competitive strengths and weaknesses based on information provided, and provide product design ideas based on COSO model.
Use STP analysis model, 4C marketing mix model and PEST analysis to help companies to develop strategic planning.
Marketing Intern
PricewaterhouseCoopers
01.2021 - 03.2021
Use Porter's Five Forces analysis and SWOT model for the FMCG industry.
Collect, analyse and tabulate financial data to analyse corporate financial issues and provide quantitative evidence for group's argument.
Analyse the case of Li Ning, compare two competitors Anta and Nike in terms of market share, analyse shortcomings and provide solutions.
Education
Bachelor of Commerce - Finance And Economics
University of Melbourne
Melbourne, VIC
12.2022
Master of Management(marketing) - Marketing
University of Melbourne
Melbourne, VIC
12.2024
Skills
Mandarin (native), English (fluent)
Proficiency in use of word for layout and editing, proficiency in combination of Excel function applications and through PowerPoint presentation document output
Proficient in calculations and analyses using R studio, MATLAB
Hobbies
Level 10 drum kit, participated in various theatrical performances in school