Zhengzheng Liu
Brisbane,QLD
Summary
Innovative and visionary marketing professional dedicated to crafting exceptional brand experiences. With a dynamic career spanning international markets, I am driven by a passion for connecting with diverse cultures, fostering meaningful relationships, and making a lasting impact. Through my expertise in strategic marketing, team leadership, and customer-centric approaches, I strive to create brands that transcend boundaries and leave an indelible mark on the world.
Overview
8
8
years of professional experience
Work History
Business Development Key Account Manager
Fantuan Delivery
07.2023 - 04.2024
- Established and led a dedicated team with a keen understanding of the prevailing trends in the local London market
- Proficient in the strategic management and operation of over 100 stores, utilizing advanced Customer Relationship Management (CRM) and administrative tools
- Applied marketing expertise to orchestrate tailored initiatives for Key Account (KA) merchants at various stages, effectively expanding the market presence of KA merchants and attracting a broader customer base
- Fostered effective collaboration within the team by identifying individual strengths, facilitating open communication, and optimizing collective value
- Demonstrated adeptness in engaging with diverse executive profiles, adeptly identifying pain points and needs, and formulating targeted business plans within specified budget constraints
- Successfully collaborated across various industries and participated in large-scale initiatives, aligning efforts to meet specific requirements and optimizing resource utilization.
Marketing Manager
ZheJiang JiaYi auction Co., Ltd
05.2022 - 01.2023
- Orchestrated the seamless execution of sales promotion and customer marketing strategies across multi-channel platforms
- Spearheaded monthly and annual marketing plans, aligning business objectives with market demands and trends
- Pioneered captivating online and offline activities, acting as a trusted consultant and engaging potential customers
- Leveraged data-driven insights to refine promotion strategies, optimize customer targeting, and drive revenue growth
- Cultivated enduring customer relationships, ensuring utmost satisfaction and loyalty
- Mentored and guided a high-performing team, instilling a culture of excellence, continuous learning, and adaptive marketing practices.
Global Business Development Manager
Instpower
12.2021 - 05.2022
- Conducted meticulous market research and harnessed product knowledge to propel strategic business expansion initiatives
- Forged strategic alliances and nurtured partnerships with domestic and international stakeholders, capitalizing on growth opportunities
- Fostered harmonious relationships with existing partners, facilitating seamless communication and mutual success
- Kept a pulse on market dynamics, consistently gathering competitive intelligence and market insights to inform agile decision-making
- Amplified brand presence through impactful social media campaigns, leveraging international trends and popular elements
- Embodied a growth mindset, continuously upskilling and staying at the forefront of industry trends.
Marketing Manager
R&F Properties UK
09.2018 - 08.2021
- Successfully spearheaded and marketed multi-country projects across Cambodia, Australia, Britain, and Malaysia
- Deployed innovative sales strategies, expanding diverse channels and securing high-caliber distribution agents
- Crafted comprehensive sales plans, orchestrating captivating channel activities and high-profile events to maximize engagement
- Pioneered market research and demand analysis, empowering data-driven decisions and uncovering new growth avenues
- Led an enterprising team, fostering a culture of innovation, exploration, and continuous improvement
- Conceptualized and executed remarkable customer appreciation parties, meticulously attending to every detail to create unforgettable experiences.
New Business Developer
BSPECT
11.2015 - 03.2016
- Spearheaded the overseas promotion of the company's Android App, leveraging cutting-edge channels and methodologies to drive user acquisition and engagement
- Pioneered extensive market research efforts, immersing in local user habits to craft tailored and captivating promotional strategies
- Established strategic partnerships and harnessed promotional resources to amplify app visibility and user base
- Orchestrated captivating exhibition booths in both domestic and international markets, optimizing visitor engagement and forging fruitful connections.
Education
Bachelor of Commerce (B.Com.) - Finance and Marketing
McMaster University
06.2014
Bachelor of Arts - BA - Business/Commerce, General
The University of Hong Kong
09.2013
Skills
- New Market Expansion
- Key Account Relationship Building
- International Business Development
- E-commerce Platform Knowledge
- Digital Marketing Analytics
- Digital Analytics Tools
- Proficient in business negotiation skills
- Exhibition and client event organization
Additional work experience
International Trade and E-commerce Experience
I have accumulated over two years of experience in international trade, focusing on exhibition curation and managing logistics for inbound and outbound shipments. In my spare time, I developed an Alibaba store and an Etsy site, where I had the opportunity to fulfill orders from clients in various countries. I am passionate about e-commerce and continually seek to enhance my understanding of market trends and brand promotion strategies.
Languages
Chinese (Mandarin)
English
Timeline
Business Development Key Account Manager
Fantuan Delivery
07.2023 - 04.2024
Marketing Manager
ZheJiang JiaYi auction Co., Ltd
05.2022 - 01.2023
Global Business Development Manager
Instpower
12.2021 - 05.2022
Marketing Manager
R&F Properties UK
09.2018 - 08.2021
New Business Developer
BSPECT
11.2015 - 03.2016
Bachelor of Commerce (B.Com.) - Finance and Marketing
McMaster University
Bachelor of Arts - BA - Business/Commerce, General
The University of Hong Kong
Similar Profiles
XIXU WUXIXU WU
Senior Marketing Specialist at Fantuan DeliverySenior Marketing Specialist at Fantuan Delivery
WEIBO LIUWEIBO LIU
Delivery and Customer Service at Fantuan DeliveryDelivery and Customer Service at Fantuan Delivery
Seamus ChenSeamus Chen
Food Delivery Driver at Fantuan DeliveryFood Delivery Driver at Fantuan Delivery