ZHI YONG CHEN

• Oversaw the entire market entry process for Hello-Ride in Australia, coordinating closely with teams in China.
• Built and managed local operational teams, including recruitment, training, and performance evaluation.
• Drove strategic partnerships with local businesses, city councils, and community organizations to ensure rapid adoption.
• Coordinated with cross-functional teams (marketing, finance, tech) to tailor Hello-Ride’s offering for the Australian market.

Key Highlights

• Achieved 18% user growth rate month-over-month.
• Designed and implemented an operational roadmap that reduced start-up costs by 40% compared to initial forecasts.

• Managed day-to-day operations and facility maintenance, ensuring targets for revenue and profitability were met.
• Hired and led a sales team and coordinated a fleet of delivery riders and dispatchers, maintaining service levels.
• Collaborated with marketing, sales, and operations teams for smooth launches and brand expansion across Adelaide.
• Defined performance metrics (e.g. fail rate, on-time delivery thresholds) and implemented ongoing service improvements.

Key Highlights

• Boosted daily delivery capacity increased 150% within 6 months, contributing to a 200% revenue uptick.
• Elevated customer satisfaction rating to 4.9/5 by streamlining the dispatch and rider network.
• Rolled out a marketing campaign that increased brand awareness by 100%, driving 150% new user signups.

• Oversaw daily financial operations (payroll, invoicing, budgeting) and prepared management reports.
• Participated in strategic data analysis and modeling to aid executive decision - making.
• Managed compliance, accounting systems, and periodic financial reporting.

Key Highlights

• Introduced a streamlined accounting system that cut month - end reporting time by 30%.
• Contributed to 10% cost savings through detailed financial reviews and risk assessments.