Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

YEDA KONG

Braddon

Summary

Current Assistant Store Manager at Myer with 4 years retail operation management experience. Adept at overseeing diverse teams, implementing operational strategies, and optimizing store performance to achieve organizational objectives. Proven track record of driving change initiatives, fostering a culture of continuous improvement, and delivering exceptional customer service. Seeking to leverage strong analytical and problem-solving skills in a transition to a Change Management role within the government sector.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Assistant Store Manager

Myer
02.2024 - Current
  • Effectively execute the store plan and manage daily activities, evaluating and adapting tactics as needed to drive financial performance
  • Manage your store’s levers to deliver positive customer experiences and drive your store’s financial performance, with particular focus on optimising productivity of space, merchandise and people
  • Actively drive a high performance, customer focused, service and selling culture aligned to the company values
  • Allocate and manage store operational responsibilities and activities in a coordinated and collaborative way
  • Lead, empower, coach and develop your leadership team to realise their potential and build organisational capability
  • Encourage your store team to adapt to new ways of operating through effective communication and role modelling.

Customer service (Sales) manager

Myer
03.2022 - 02.2024
  • Manage the daily activities of your team and business to drive financial performance
  • Optimise the productivity of the team by leveraging workforce management to ensure the right people, in the right place, in the right quantity, at the right time
  • Drive high performance, customer focused service and selling culture through role modeling, regular communication, feedback and recognition
  • Maximise the team’s service and selling activities by minimising operational activities, managing them effectively and delegating appropriately
  • Lead, empower, coach and develop your team to realise their potential and deliver best practice service and selling
  • Maximise time spent on the selling floor to manage the business, understand the customer, coach the team and embed new ways of operating.

VM team leader

Myer
10.2020 - 03.2022
  • Marketing Campaign in-store setup
  • Such as Christmas giftorum/summer shop/back to school area in-store planning and layout
  • In-store marketing campaign atmosphere planning and layout
  • Including but not limited to layout of advertising boards, banner hanging, event decals and gift table settings, through combination of variety of different marketing materials to maximize campaign atmosphere and enhance sales performance
  • Implement in-store marketing plan planned by head office
  • Such as monthly replacement of in store advertising display points
  • The management of advertising catalogs
  • Such as ensuring front-end display of advertising catalog products, and maximizing sales performance by planning variety of different display methods
  • Assist manager to plan movement of store Formulate floor plan, and reasonably plan space of different categories
  • Mainly responsible for homewares.

Marketing Specialist

CBR INFO PORT
03.2018 - 12.2020
  • Event management
  • Planning and executing events to expand media's influence in Canberra
  • From 2018 to 2020, through cooperation with Australian TVB television station, I did 2 large-scale singing competitions and 1 beauty pageant in Canberra, each of them had 100+ partitions and 300+ audience
  • At same time, regularly held Chinese film premieres at Hoyts Cinema cooperating with Chinese film distribution companies, 100+ audience each time and had sponsorship
  • Digital marketing
  • Planning and writing of official social media platform content, including but not limited to text, pictures, videos, etc
  • Design and execution of social media platform campaigns, such as forwarding pictures to participate in lucky draws/voting, etc
  • BD
  • As a media company whose main income is advertising, opening up new media channels and integrating more media resources is the main way to increase business income
  • So based on the original social media accounts, I developed the following offline media channels
  • CBR life Magazine
  • With the help of past magazine marketing experience in China, after completing a series of work including magazine positioning, content planning, and advertising space setting, the magazine was finally successfully put on the market
  • At present, CBR life magazine is available for free in many places in Canberra, such as Aldi, Woolies, National Library, etc
  • Mobile digital advertising screen
  • By cooperating with local merchants in Canberra, placing electronic screens in front of their doors or passages, providing company customers with new ways to place image or video advertisements
  • 40+ screens have been deployed in Canberra when I left.

Education

Master of Communication: Marketing -

University of Canberra
Canberra, ACT
08.2020

Skills

  • Leadership
  • Communication
  • Retail operation management
  • Project scheduling and time management
  • Proficient in Microsoft Office software，Word/Excel/PPT

Certification

VETASSESS SKILL ASSESSMENT

Timeline

Assistant Store Manager

Myer
02.2024 - Current

Customer service (Sales) manager

Myer
03.2022 - 02.2024

VM team leader

Myer
10.2020 - 03.2022

Marketing Specialist

CBR INFO PORT
03.2018 - 12.2020

Master of Communication: Marketing -

University of Canberra

Similar Profiles

CREATE PROFILE
YEDA KONG