Ziling Liu

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Skilled in collecting, monitoring, and analyzing data to assess financial conditions and recommend business strategies.

Case Analysis of Southwest Airlines

I have extensive experience in researching and analyzing Southwest Airlines' 2019 financial statements. I employed a value chain approach to conduct a precise analysis of the major risks present in the business and proposed potential solutions to address these risks. Additionally, I utilized activity-based costing and CVP (Cost-Volume-Profit) analysis methods to provide the company's management with accurate, comprehensive, and practical recommendations.

Through my research and analysis, I gained a deep understanding of Southwest Airlines' financial situation and was able to accurately identify and address existing risks. I could pinpoint weaknesses within the business and offer effective solutions to help the company mitigate potential risks and enhance performance.

Portfolio Research Report

I conducted a portfolio research project focusing on five prominent companies in the Australian retail sector. Through an in-depth analysis of their 2021 financial reports, I calculated key investment risk indicators for each company, such as beta coefficients and standard deviations. This process provided robust support for investors in selecting the most appropriate long-term and short-term investment portfolios.

To calculate these risk indicators, I meticulously examined each company's financial data, including revenue, profit, and stock prices. By analyzing this data, I was able to assess each company's market risk and volatility levels, leading to the determination of the relevant beta coefficients and standard deviations.

Based on the results of these investment risk indicators, I provided targeted recommendations to investors, including the optimal long-term and short-term investment portfolios. Through comprehensive analysis and evaluation of each company's risk levels, I assisted investors in reducing risk and enhancing returns in their investment decisions.