Zina Macens

Client and Team Management

• Led a dynamic team of three on the agency's largest client account.
• Managed the agency’s fourth largest client, overseeing marketing strategy for seven house and land projects across NSW.
• Led Metropolis' first Build-to-Rent client, Mirvac, supporting their asset management team, and launching marketing strategies for their Build-to-Rent projects, driving leads to leases, and achieving key commercial KPIs.
• Contributed to new business initiatives, including RFP responses, and onboarding new clients.

Strategic Planning and Execution

• Identified opportunities to innovate and implement strategies that boosted campaign performance for Colliers’ national sales and leasing teams, including leading and executing the digital strategy for the launch of Colliers' annual Capital Markets Investment Review, resulting in 309 report downloads within a four-week period.
• Developed and executed campaign strategies across paid and organic social media, traditional media, and audio/OOH, ensuring engaging content aligned with target audiences. Experienced with Helix Personas and social listening.

Cross-Department Collaboration

• Collaborated with other departments, such as design, production, finance, and legal, to ensure the smooth functioning of projects.
• Provided guidance on best practices related to account management processes such as billing cycles and invoicing procedures.

Vendor and Contract Management

• Negotiated contracts with vendors to ensure cost effectiveness while maintaining quality standards.

Market Analysis and Reporting

• Analyzed customer data to identify trends in consumer behavior and develop targeted strategies accordingly.
• Created detailed reports summarising campaign results, and provided insights into areas needing improvement.

Client Relationship and Account Management

• Identified client needs by asking questions and advising on the best solutions.
• Renewed existing accounts by building relationships with clients.
• Provided in-depth digital marketing training and support to clients, enhancing their understanding and utilisation of the agency's offerings.

Process Improvement and Training

• Reduced process lags by training employees on best practices and protocols.
• Implemented process improvements that increased efficiency across multiple departments.

Digital Marketing Strategy and Campaigns

• Led the marketing strategy for Colliers Asset Class portfolio and Always-On Brand campaigns.
• Analysed digital campaign performance, providing insights and optimisation opportunities to clients and stakeholders.
• Implemented A/B tests across multiple performance media campaigns.
• Developed the digital marketing strategy for Cirque Centuria’s two locations, a network of workspaces for professionals.

Vendor and Supplier Management

• Established strong relationships with vendors in order to secure favorable discounts on materials or services needed by the company's clients.

Team Leadership and Education

• Led a team of three on the agency's largest client account.
• Facilitated workshops across multiple Colliers offices, attended by agents, directors, and marketing teams, to educate Colliers on digital marketing, performance media channels, strategies, and objectives for their seven asset classes.
• Keynote speaker at Colliers' national marketing conference.

Brand Compliance and Risk Management

• Ensured brand compliance in the market, managing advertising material to mitigate risks.

• Ran client-facing WIPs and ensured timely delivery with the studio and external suppliers.
• Oversaw multiple House & Land campaigns from concept to completion, including budgeting, resource allocation, timeline management, and performance analysis.
• Collaborated with Metropolis' in-house studio to deliver positioning, naming, branding, and collateral for House & Land clients.
• Led production and design of launch materials and branded hotel merchandise for Hotel X, a boutique IHG-operated hotel in Fortitude Valley, QLD.
• Coordinated with external logistics teams to ensure timely delivery of collateral to clients.
• Fostered a culture of continuous improvement by sharing best practices and lessons learned with the broader account management team.

• Led digital marketing and created assets for Geocon’s 8 residential developments in Canberra, including media briefings, creative artwork briefs, and 12-month strategies for each project, ensuring alignment with leasing and sales KPIs.
• Managed copywriting and time-sensitive incentives, overseeing legalities and terms & conditions for market promotions.
• Coordinated and briefed concepts for branding and signage creative for Metro Property Group's house and land packages/projects.
• Cultivated relationships with key decision makers through regular client visits and follow-up calls.
• Used excellent verbal skills to engage clients in conversation and effectively determine needs and requirements.

• Created and managed the client’s social media content calendars and copywriting across META, Twitter, and LinkedIn, leading to continuous growth in followers and engagements.
• Analysed end-of-campaign reports to track media coverage and sentiment.

• Assisted in managing the Sydney flagship store for Lover the Label: managing stock deliveries, relationships with VIP customers, regular liaising with the LOVER head office, and delivering on reporting obligations.
• Updated POS system with new products and promotional offers.
• Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.

• Sales role at a prominent fashion brand, requiring regular liaising with customers and high-profile clients, reporting, and social media campaigns.
• Recognised security risks and thefts to prevent or handle situations.
• Used Zendesk to retrieve customer information, part number inventory and status of purchase orders.