Ziqun Zhou
NSW
Summary
Energetic, optimistic and patient personality with over one year experience in Marketing and Online Sales. Also has relevant Internship experience as a PR in the Luxury fashion sector for a better blend of Marketing and Retail skills. Participated in the start-up process of a Jewellery brand and gained a large number of new customers through the work as an online sales assistant.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Fashion PR Intern
Gusto Luxe
02.2023 - 04.2023
- Maintained organization of the showroom and stock room keeping inventory. Responsible for sample exchange between all media outlets and Stella McCartney & Hunter Corporation.
- Researched localized media outlets and their audience bases to reach consumer market directly, And Performed research on current market trends. Summarize information through monthly and weekly reports.
- Screening and recommending brand ambassadors by researching internet celebrities and hot trends through social media.
Marketing Assistant
EPIE International Education
06.2022 - 12.2022
- Strategically planned, organized, and managed community events and activities for 120+ students including themed parties and orientations.
- Collaborated with the marketing team to promote company and brand awareness through social media posts and traditional media outlets on various campuses.
- Launched marketing campaigns to target audiences and successfully increased the number of attendees at each event.
Brand Management Assistant/Workplace Education
Lamborghini & Grand Touring Automobiles
07.2022 - 09.2022
- Analyzed offline marketing methods employed by high-end luxury boutiques to assess promotional impact; compared company's social media strategies with competitors.
- Enhanced understanding of process involved in constructing marketing strategies and campaigns for luxury brands; determined strategies to augment personal and corporate brands in luxury retail space.
- Identified and proposed recommendations to assist Lamborghini Brand Manager with enhancing personal branding through social media channels.
Online Shop Retail Sales Assistant
Personal Jewellery Brand
04.2021 - 04.2022
- Respond to routine customer inquiries via WeChat App.
- Handle all returns, organize replacements or refunds as necessary, and keep accurate records of items returned or lost in transit.
- Manage stock levels, adjust pricing, and order stock from suppliers.
- Fulfill more orders through product photography and managing social media for product promotion.
Education
Master of Arts - Public Relations
University of Sydney
Sydney, NSW02.2025
Bachelor of Arts - Communication, Culture, Information & Technology
University of Toronto
Toronto, Canada06.2022
Skills
- Social Media Advertising
- Fashion Sketching
- Campaign Assistance
- Current Trends
- Brand Awareness
- Adobe Illustrator&Photoshop
- Microsoft Office
- Fashion Industry Knowledge
- Strong Communication and Interpersonal Skills
- Bilingual Fluency in Mandarin & English
Certification
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing & More Certificate - IE Business School (2022)
Principles of Public Relations Certificate - University of Colorado Boulder (2022)
Timeline
Fashion PR Intern
Gusto Luxe
02.2023 - 04.2023
Brand Management Assistant/Workplace Education
Lamborghini & Grand Touring Automobiles
07.2022 - 09.2022
Marketing Assistant
EPIE International Education
06.2022 - 12.2022
Online Shop Retail Sales Assistant
Personal Jewellery Brand
04.2021 - 04.2022
Master of Arts - Public Relations
University of Sydney
Bachelor of Arts - Communication, Culture, Information & Technology
University of Toronto
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