Dedicated marketing area with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Work History
After-school Tutor
Monash University
Shanghai, China
02.2022 - 05.2022
Motivated students towards learning and studying to build self-confidence and reduce fear of failure.
Prepared lesson plans to meet goals identified in students' individualized study plans.
Created special handouts, study guides and enrichment materials to boost student knowledge.
Designed engaging lessons, using art and visual aids to enhance learning process.
Activity Planning
Golden Educational Center
Shanghai, China
12.2021 - 03.2022
Responsibility: As brand promotion spokesman of "golden education", I am responsible for planning online + offline marketing activities, holding 3+events, with total of 500 participants, and increasing product sales by 50%.
Creative planning: Responsible for event planning and creative design, organizing writing and planning event programs. Combine with brand tone and target user group characteristics to plan offline activities that enhance new customers' recognition of brand, meanwhile, invite old customers to show their learning achievements. Increase the conversion rate of new customers by 25% and the repurchase rate of old customers by 50%.
Activity coordination: at the activity site, I am responsible for the project activity section, with the marketing point to launch theme activities and warm-up activities. at the same time, I am also responsible for the internal design and packaging of the venue, setting up the basic materials for the activity, planning the activity flow, coordinating the division of labour and grasping the progress of the activity.
Review: Always be pre: at the activity site, I am responsible for the project activity section, with the marketing point to launch theme activities and warm-up activities. at the same time, I am also responsible for internal design and packaging of venue, setting up basic materials for activity, planning activity flow, coordinating division of labour and grasping progress of activity.
Education
Bachelor of Business - Business Major in Maketing
Monash University
Melbourne, VIC
12.2023
Skills
Branding
Customer journey
Digital marketing channel
Open to communication and group work
Activity planning experience
Group tutoring
dance
street jazz
kpop
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Guitar
Guitar playing and singing
Timeline
After-school Tutor
Monash University
02.2022 - 05.2022
Activity Planning
Golden Educational Center
12.2021 - 03.2022
Bachelor of Business - Business Major in Maketing
Monash University
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