Zoё Lee
Summary
Passionate and experienced communication leader with over 24 years of global experience. Worked across all communication mediums, events, PR, media, change management, marketing, social media, brand, and program management for renowned organizations such as Adobe, Suncorp, and Westpac. Expertise in designing and implementing internal and external strategic communication initiatives and programs that deliver exceptional results, foster engagement, create impact, and are anchored around authentic storytelling. Works seamlessly with the C-suite and executive teams as an experienced executive communications leader. Provides strategic counsel, briefings, and consistently delivers outstanding outcomes. Leads with empathy while driving a high-performance culture. Firmly believes that having the best team around you is crucial for achieving anything worthwhile.
Overview
23
23
years of professional experience
Work History
Head of Employee, Executive and External Communications
Suncorp
06.2024 - Current
- Leadership role responsible for the end-to-end delivery of all employee and executive team communications
- Executive PR and external narrative development
- Responsible for executive media briefings, speech development and presentations + crisis communications
- Responsible for building and maintaining the employee brand
- Management of four team members (Sydney and Brisbane based)
- Average engagement score of 8.7
- Ownership and delivery of all Suncorp Events
- Development of internal and external social media strategy
- Delivery of end-to-end change management programs
- Program lead of the annual SunLeader Summit
- An executive two-day event focused on embedding the Suncorp strategy and upskilling leaders working in collaboration with the CEO office delivering a 100% positive engagement score
Senior Executive, Employee Communications and Media Lead
Adobe
01.2022 - 06.2024
- This role sat within the APJ Leadership Team and was responsible for three team members in Japan and India
- The role partnered closely with the APAC President, APJ leadership team and the broader Global Corporate Communications, GTM Teams, Media, Employee Brand and Events team
- The role was responsible for developing and delivering integrated employee communications strategies, events, social media and program plans, including narratives, thought leadership, and innovative communication assets resulting in upleveling in engagement by 15%
- End to end ownership of the internal and external Executive Communications media strategy for the APAC and Japan Presidents
- This included securing PR opportunities, pitching, briefing and working with media, development of all internal communications, Town Halls, crisis communications, presentation development and event delivery
- PR and media uplift of Adobe and executive team increased by 20%
- End to end delivery of Adobe MAX and Summit customer events in APJ driving a 20% uplift in pipeline
- Event lead for APJ customer/media events and activations
- Launched and delivered the annual inaugural Global CareerFest Event- an initiative focused on supporting Adobe employees to achieve their career aspirations, resulting in a 25% uplift in employee engagement
- Responsible for strategy and delivery of global events such as AdobeForAll (D&I initiative), Global Adobe 40th Birthday celebrations, Global Sales Kick-off in the APJ region
- My direct reports were responsible for supporting the ANZ and India Country Presidents
- Led global communications strategy and submission for Great Place to Work resulting in #1 for 2023/24
- Global owner and regional lead for Adobe Values Refresh
- Responsible for embedding these values across APJ taking into consideration regional nuances and the global strategy
- Partnered with PR agencies to deliver external media opportunities for the executive team and thought leaders throughout the business
Senior Communications Lead - Corporate Communications
Westpac
01.2021 - 01.2022
Senior Brand Manager - Westpac Brand
Westpac
05.2019 - 12.2020
Senior Manager - Women's Markets - Westpac Group
Westpac
10.2017 - 05.2019
Program Event Lead - Westpac 200 Years Program, Corporate Communications
Westpac
03.2014 - 10.2017
Senior Advertising Manager-Westpac
Westpac
06.2013 - 03.2014
Senior Manager-Employee Strategy and Communications
Westpac
05.2010 - 06.2013
Channel Marketing Manager-Life Insurance
BT
01.2009 - 05.2010
Client Services Director
Carlson Marketing
05.2007 - 01.2009
Marketing Executive-Advisor Channel
ING Australia
05.2005 - 01.2007
Client Services Marketing Manager
The Kessler Group
01.2002 - 05.2005
Education
Mini Marketing MBA - Business Majoring in Marketing and PR
APM College
Certificate - Direct Marketing
ADMA
Marketing Diploma -
TAFE
Certificate - Tourism Operations
TAFE
Skills
- Communication strategy
- Executive communications
- Delivery of large scale events
- PR and media
Websites
Personal Information
Title: Senior Communications Leader
Focus Areas
- Leading with empathy
- People
- Feedback
- Empowerment
- Accountability
- Performance
- Recognition
- Stakeholder Engagement
- Be the Role Model
Timeline
Head of Employee, Executive and External Communications
Suncorp
06.2024 - Current
Senior Executive, Employee Communications and Media Lead
Adobe
01.2022 - 06.2024
Senior Communications Lead - Corporate Communications
Westpac
01.2021 - 01.2022
Senior Brand Manager - Westpac Brand
Westpac
05.2019 - 12.2020
Senior Manager - Women's Markets - Westpac Group
Westpac
10.2017 - 05.2019
Program Event Lead - Westpac 200 Years Program, Corporate Communications
Westpac
03.2014 - 10.2017
Senior Advertising Manager-Westpac
Westpac
06.2013 - 03.2014
Senior Manager-Employee Strategy and Communications
Westpac
05.2010 - 06.2013
Channel Marketing Manager-Life Insurance
BT
01.2009 - 05.2010
Client Services Director
Carlson Marketing
05.2007 - 01.2009
Marketing Executive-Advisor Channel
ING Australia
05.2005 - 01.2007
Client Services Marketing Manager
The Kessler Group
01.2002 - 05.2005
Mini Marketing MBA - Business Majoring in Marketing and PR
APM College
Certificate - Direct Marketing
ADMA
Marketing Diploma -
TAFE
Certificate - Tourism Operations
TAFE