Zoe Brailey

• Project manage marketing elements from the company’s inception, including website creation and maintenance, staff photo shoots, business logo design, stationery design and print, Christmas gift and team building event management
• Managing internal monthly accounts
• Processing and scheduling various payrolls
• Management of all the clients’ Australia Securities & Investments Commission listings ensuring annual company statements were updated and compliant.
• Supporting the directors with administration services including greeting clients, answering calls and emails as well as maintaining electronic filing systems.

Achievement

• Revitalised the image of the practice by refreshing the website, focusing on the talent as the hero and creating a unique point of difference in the market.

• Collaborating with the Commercial Director to implement the marketing plan covering consumer and trade elements across Modern Teaching Aids, KESCO and Kangaroo in AUS/NZ.
• Re-branded all education brands and developed a unique brand style guide.
• Design, create and implement e-newsletters for each brand across AUS/NZ.
• Updating the six educational websites, keeping them fresh and relevant
• Managing the creative design process by liaising with designers and relevant key stakeholders
• Collaborating with the Social Media Marketing Executive on campaigns
• Event management of conferences
• Project managed marketing collateral such as copy, print and online advertising materials, photo shoots of product and talent, promotional materials and uniforms and other collateral.
• Confidently built and strengthened strategic relationships with vendors, advertising agencies and leading educational partners.

Achievement

• Successfully re-branded each of the education brands providing a fresh, consistent style guide.
  

• Implementing the marketing plan covering consumer, trade and retail elements across Better Homes and Gardens, Diabetic Living and Healthy Heart Living Magazines.
• A creative flair and a good eye for design – experience in creative management from sales brochures, event invites, POS, display units and flash files.
• Event management experience ranging from trade
  cook-off events to Better Homes and Gardens 30th birthday party.
• Maintained energy and enthusiasm in fast-paced environment.
• Critical thinking skills displayed by breaking down problems, evaluating solutions and make decisions.
• Working within tight deadlines and fast-paced atmosphere.

Achievement

• Hands-on project management of the Better Homes and Gardens 30th birthday event. Working with an event company we delivered a fabulous event . This was primarily a trade event and was deemed a massive success for the advertising team to leverage the news and build relationships

• Implementing the activation promotional plan, ensuring that all projects were on time and within budget. This included projects such as shopper
  promotions, merchandising solutions, product demonstrations as well as events.
• Working across all brands within the company on many projects at one time demonstrates my ability to multi-task and work to deadlines.
• Strong organisational skills and a keen attention for detail.
• Creative management knowledge – every project had some element of POS.
• Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
• Proved success working within tight deadlines and fast-paced atmosphere.
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
• Demonstrated respect, friendliness and willingness to help wherever needed.

Achievement
Managing the activation promotional plan I was able to deliver cost savings by utilising my budget management and negotiation skills.