Zoe Cattanach
Ascot Park,SA
Summary
“I am a strategic and innovative Digital Marketing leader with a proven track record of driving growth and enhancing performance through data-driven digital initiatives. My expertise lies in developing and managing comprehensive digital marketing strategies and assets, including CRM, analytics platforms, and customer-facing digital channels. With a keen focus on leveraging the latest digital technologies and trends, I excel in executing multi-channel campaigns, optimising digital ecosystems, and delivering high-impact results. I am passionate about collaborating with cross-functional teams and stakeholders to support organisational objectives and drive economic growth. My commitment to excellence is demonstrated by a history of substantial success in competitive markets, making me a valuable asset to organisations seeking to enhance their digital presence and achieve strategic goals."
Overview
16
16
years of professional experience
1
1
Certification
Work History
Digital Account Manager
Thryv Agency
Adelaide, SA (Remote)
03.2019 - Current
- Spearheaded the strategic direction and management of digital marketing campaigns, delivering significant results that directly contributed to the success of a high-value client portfolio.
- Led cross-functional teams in planning, implementing, and monitoring comprehensive digital campaigns across SEO, SEM, social media, email marketing and website and landing page development, managing campaigns of significant scale.
- Leveraged advanced data analytics and market research to drive strategic decisions, optimizing campaign performance and significantly enhancing customer engagement.
- Acted as a trusted advisor for digital marketing and business optimisation, engaging with stakeholders from SME owners to corporate executives.
- Identified and implemented opportunities to streamline business processes, increasing operational effectiveness and client satisfaction.
- Provided comprehensive performance reports to clients, ensuring transparency, accountability, and strategic adjustments based on data-driven insights.
- Maximize clients' return on investment by conducting regular performance analysis of digital campaigns and making data-driven adjustments.
- Consistently achieve revenue and growth targets by identifying growth areas for clients by staying up-to-date on industry trends and competitor activities.
Corporate Partnerships, Marketing, and Events Executive
Ardoch Education
10.2017 - 09.2018
- Played a pivotal role in developing new partnership strategies, contributing innovative ideas that led to increased revenue generation opportunities for the organisation.
- Developed comprehensive partnership reports, providing senior leadership with valuable insights into relationship status, impact, and areas for optimisation.
- Planned and executed comprehensive corporate communications and marketing collateral, enhancing brand visibility and engagement through digital media assets.
- Developed and implemented marketing strategies for major fundraising events, incorporating social media, email marketing, and corporate communications to drive success.
- Built and managed a corporate partnership pipeline, identifying and establishing new relationships to support business growth.
- Led corporate and government grant applications, securing funding and negotiating contracts to support educational programs.
- Conducted budget forecasting and reporting, ensuring alignment with organisational objectives and financial sustainability.
- Directed developing and managing event project plans and budgets, ensuring successful execution and compliance with safety standards.
- Recruited and managed a corporate volunteer committee, enhancing event execution and community engagement.
- Engaged with key stakeholders to foster relationships and support organisational objectives.
Brand Manager - National Retailers
Scotchmans Hill Wines Pty Ltd
02.2015 - 10.2017
- Developed and executed a comprehensive brand strategy, positioning Scotchmans Hill wines prominently in the FMCG sector and enhancing brand equity.
- Negotiated with national retailers to secure prime product placement, increasing visibility and accessibility to consumers.
- Planned, implemented, and tracked sales and marketing strategies to achieve sales and revenue targets.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalise on unique selling points.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Created compelling digital content and campaigns, leveraging social media and email marketing to boost engagement and brand loyalty.
- Implemented territory sales and marketing plans based on historical sales data and competitor analysis, identifying growth opportunities.
- Directed the digital marketing strategy, including content calendar development and execution of EDM campaigns, to nurture leads and drive sales.
- Led the creative rebranding of the ‘Swan Bay’ label, ensuring consistency across all consumer touchpoints and enhancing market appeal.
- Negotiated and managed vendor contracts for redesign of 'Swan Bay' range.
- Led the Project Planning and Execution of the Winter Shiraz weekend, showcasing premium wines and enhancing consumer engagement.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Created compelling digital content and campaigns, leveraging social media and email marketing to boost engagement and brand loyalty.
- Implemented territory sales and marketing plans based on historical sales data and competitor analysis, identifying growth opportunities.
Agency Digital Account Manager
Ignite Media Brands
07.2011 - 12.2015
- Steered comprehensive account management strategies, nurturing and expanding relationships with major clients and meeting their advertising needs with high-quality digital solutions.
- Designed and implemented digital, web and social strategies to align with client business goals.
- Worked cross-functionally with various departments on projects.
- Improved overall client retention rates through proactive account management and consistent performance reviews.
- Participated in industry events and conferences, expanding professional network while staying informed about emerging trends in digital marketing and account management.
- Led the creation and execution of cross-platform advertising campaigns, integrating digital and traditional media to deliver impactful client campaigns.
- Identified and pursued new business opportunities within the media agency ecosystem, expanding the client base and reinforcing competitive position.
- Maintained strong relationships with internal teams and external agency partners, facilitating seamless campaign execution and innovation.
- Conducted sales revenue reporting and forecasting, enabling informed strategic decision-making and growth planning.
- Crafted compelling pitch materials and delivered persuasive presentations to secure new accounts and renew existing contracts.
- Managed the creative briefing process, ensuring high-quality digital assets aligned with client objectives.
- Led post-campaign analysis efforts, delivering insightful reporting to demonstrate campaign impact and inform future strategies.
Direct Account Manager
Southern Cross Austereo Brisbane - HIT105 and Triple M Networks
07.2008 - 12.2011
- Actively pursued new business opportunities, contributing significant incremental revenue through innovative advertising solutions.
- Maintained and grew a portfolio of repeat clients by providing high-value service and presenting relevant marketing insights.
- Developed innovative cross-platform integration ideas, collaborating with internal strategy teams and external stakeholders.
- Managed the sales pipeline from lead generation to closing, including cold calling and contract negotiations.
- Crafted and delivered persuasive pitches and presentations to secure new accounts and renew existing ones.
- Oversaw the management and optimization of radio and online campaigns, ensuring client objectives were met.
- Coordinated events to enhance client relationships and campaign effectiveness.
- Conducted marketing and audience analysis, provided sales revenue reports, and led post-campaign analysis.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Developed strong client relationships through consistent communication and exceptional customer service.
- Exceeded quarterly sales targets consistently, resulting in a significant boost to company profits.
- Negotiated favourable contract terms, securing long-term partnerships with major advertisers.
- Delivered comprehensive reports on campaign performance, enabling clients to make informed decisions about future investments.
- Conducted market research to identify trends and opportunities within the media landscape.
- Demonstrated exceptional time management abilities by balancing multiple projects simultaneously while maintaining strict attention to detail.
- Expanded client base through targeted prospecting and networking at industry events.
- Generated new business leads by creating compelling advertising proposals for prospective clients.
Education
Bachelor of Social Science -
RMIT
Skills
- Performance Metrics Monitoring
- Budget Planning
- Client Relationship Management
- Digital Marketing
- Strategic Planning
- Social Media Marketing
- Project Management
- Copywriting and editing
- SEO Strategies
- SEM strategy development
- New Business Development
- Social Media Management
- Email marketing campaigns
- Content Marketing Strategy
- Search Engine Optimization
- Competitor Analysis Techniques
- Web Analytics
- Communication and writing skills
- Content Development
- Project management abilities
- Competitor Analysis
- Campaign Management
- Google Adwords
- Conversion Rate Optimization
- ROI understanding
- Marketing Strategies
- Marketing strategy
- Brand Development
Formal Industry Training
DMI PRO - Certified Digital Marketing Professional, The Digital Marketing Institute Completed 2019
Industry Certifications
- Google Ads Search Certification
- Google Analytics Certification
- Radio Audience measurement and campaign tracking – Nielsen
- Radio Advertising Effectiveness Certification – Nielsen
- Consumer Insights and Data analysis – Nielsen
- Brand Marketing Strategies - Southern Cross Austereo
- Customer Focused Selling and Presentation Skills - Southern Cross Austereo
- WSET Level One – Wine House Melbourne
References
Available on request
Certification
Industry Accredited Education:
- DMI PRO - Certified Digital Marketing Professional - The Digital Marketing Institute
Industry Certifications:
- Google Ads Search Certification
- Google Analytics Certification
- Radio Audience Measurement and Campaign Tracking – Nielsen
- Radio Advertising Effectiveness Certification – Nielsen
- Consumer Insights and Data Analysis – Nielsen
- Brand Marketing Strategies - Southern Cross Austereo
- Customer Focused Selling and Presentation Skills - Southern Cross Austereo
Timeline
Digital Account Manager
Thryv Agency
03.2019 - Current
Corporate Partnerships, Marketing, and Events Executive
Ardoch Education
10.2017 - 09.2018
Brand Manager - National Retailers
Scotchmans Hill Wines Pty Ltd
02.2015 - 10.2017
Agency Digital Account Manager
Ignite Media Brands
07.2011 - 12.2015
Direct Account Manager
Southern Cross Austereo Brisbane - HIT105 and Triple M Networks
07.2008 - 12.2011
Bachelor of Social Science -
RMIT