Summary
Overview
Work History
Education
Skills
Reeferences
Timeline
Generic

ZOE EVANS

Bundaberg,QLD

Summary

Marketing professional prepared for impactful roles in driving brand awareness and engagement. Skilled in campaign development, social media strategy, and content creation. Strong focus on team collaboration and achieving results, adaptable to changing needs. Known for creativity, analytical thinking, and effective communication skills. Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines.

Overview

9
9
years of professional experience

Work History

Marketing Coordinator

Arena Strength
01.2023 - Current
  • Created promotional calendars outlining key events, promotions, and product launches throughout the year.
  • Stayed up-to-date with industry trends and best practices to continuously improve digital marketing initiatives.
  • Actively participated in eCommerce conferences, webinars, workshops enhancing knowledge of emerging trends and technologies within the field.
  • Enhanced brand visibility through social media campaigns, creating engaging and shareable content.
  • Developed email marketing campaigns for improved customer engagement and retention rates.
  • Optimized online presence by conducting regular website audits and updating outdated content as needed.
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Managed email marketing campaigns to drive revenue growth and customer engagement.
  • Established partnerships with influencers and bloggers to expand the brand''s reach and credibility in the target market segments.
  • Led team of specialists in creating compelling digital assets that aligned with overall marketing goals.
  • Optimized website performance for improved customer experience and higher conversion rates.
  • Optimized Website and Amazon product listings with high-quality images and detailed descriptions, leading to higher visibility and sales.
  • Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
  • Boosted email campaign success, crafting compelling newsletters that improved open and click-through rates.
  • Wrote engaging and successful marketing, advertising, and website copy.

Administration Officer (Casual)

Bundaberg Regional Art Gallery
08.2022 - 11.2023
  • Deliver general guided tours of gallery and memorial spaces.
  • Carried out day-day-day duties accurately and efficiently.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Worked flexible hours; night, weekend, and holiday shifts.
  • High standard of customer service: offering friendly and efficient service to customers.
  • Screened and transferred incoming calls, took down messages and transmitted information and documents to internal personnel.

Waitress

Reds 4 Coffee
05.2022 - 08.2022
  • Maintained customer satisfaction with timely table check-ins to assess food and beverage needs.
  • Used cash registers and credit card machines to cash out customers.
  • Kept server areas clean and stocked to increase efficiency while working tables.
  • Greeted new customers, discussed specials and took drink orders.
  • Collaborated with kitchen staff to correctly update customers on unavailable dishes and wait times.

Marketing Manager

Wide Bay ITV
05.2022 - 08.2022
  • Scheduling
  • Build Brand and Marketing Strategy
  • Facebook ads asset creation and copywriting
  • Organic social media management
  • Proficient in Microsoft programs (Excel, Word,
  • Powerpoint etc.) , Adobe Photoshop, Canva, Google docs
  • Creating unique and engaging content for social media platforms including Facebook and Instagram.

Administration Trainee

Bundaberg Regional Arts Gallery
04.2021 - 04.2022
  • Open and close of business day procedures
  • Banking procedures inc. Cash handling, POS
  • Data input maintaining mailing database
  • Followed detailed directions from management to complete daily paperwork and computer data entry.
  • Creation of admin organisational procedures and documentation using MS Office suite and Canva
  • Artist in residence apartment booking and maintenance, including planning and overseeing minor renovations to refresh apartment
  • Assisting the Technical Officer in demounting and installing exhibitions
  • Managing appointments, diaries and schedules for personnel within the organisation
  • Answered and managed incoming and outgoing calls while recording accurate messages for distribution to office staff.
  • Promoting the gallery and events

Front of House Volunteer

Bundaberg Regional Arts Gallery
12.2020 - 04.2021
  • Welcoming guests with friendliness and professionalism
  • Performed general office duties
  • Ensuring COVID protocols are followed
  • Assisting staff and guests in any activities, enquiries, assembling kids activity packs and requests.
  • Demonstrated respect, friendliness and willingness to help wherever needed.

Admin Officer

J&R McCracken
12.2020 - 01.2021
  • Assisting in merchandising the Gallery Shop and liaising with shop suppliers., Start of day/ office preparation duties
  • Performed general office duties, including answering multi-line phone system, routing calls, delivering messages to staff and greeting customers
  • Banking procedures
  • Sending emails and typing up quotes
  • Assisting coworkers in a variety of activities
  • Organising and filing paperwork and documents.

Allrounder

RJ's Rock 'n' Roll Diner
02.2017 - 02.2020
  • Organized functions and events
  • Social media accounts (Facebook and Instagram)
  • Creating visually pleasing display cabinets & shelves
  • Open and closing duties
  • Housekeeping duties
  • Kitchen duties(Order, stock, prepare, cooking etc.)
  • Barista experience
  • Demonstrated leadership by keeping up with cleanliness and organization and delegating roles to employees
  • Managed inventory through effectively ordering and stocking, beverages, kitchen and front of house supplies
  • Maintained positive team environment by encouraging teamwork and respect in accordance with company mission
  • Assisted staff in building menu expertise to answer customer questions and make personal recommendations
  • Assisted in creating and distributing staff schedules.

Education

Bachelor of Business - Marketing

Central Queensland University
Bundaberg, QLD

Certificate III Business Administration -

TAFE Queensland
Bundaberg, QLD
04.2022

Skills

  • Social Media Marketing (Facebook / Instagram)
  • Calendar management
  • Strategic planning
  • Email blasts and newsletters
  • Content writing
  • Workflow coordination
  • Team leadership
  • Google analytics
  • Copywriting
  • Influencer outreach
  • Market research
  • Campaign development
  • Marketing collateral creation
  • Graphic design
  • Email marketing
  • Facebook group growth & engagement experience
  • Creative development skills using Canva & basics in Adobe Photoshop
  • Email Marketing skills & experience (Klaviyo)
  • Copywriting skills and experience (ad copy, social posts & email marketing)
  • Focused on improving customer experience, community engagement and building positive relationships
  • Self-Motivated
  • Enjoys and takes pride in creating visually appealing product displays
  • Effective in organizing, managing and prioritizing a wide range of tasks
  • Proficient in time management
  • Flexible and Adaptable
  • Interpersonal Communication
  • Dedicated to improving leadership ability
  • Respectful team player
  • Keyword research
  • E-commerce strategy
  • Affiliate marketing
  • Trend identification
  • Email marketing campaigns
  • Multi-channel marketing
  • Social media marketing
  • Search engine optimization (SEO)
  • Competitor analysis
  • Customer segmentation
  • Promotional planning
  • Creative thinking
  • Time management
  • Multitasking Abilities

Reeferences

Natalie Turner

General Manager at Arena Strength

Ph: +61 415 753 495


Rebecca McDuff

Bundaberg Regional Gallery Director

Ph: 0408 556 996


Teena Hetherington

Senior Admin Officer

Ph: 0449 882 792

Timeline

Marketing Coordinator

Arena Strength
01.2023 - Current

Administration Officer (Casual)

Bundaberg Regional Art Gallery
08.2022 - 11.2023

Waitress

Reds 4 Coffee
05.2022 - 08.2022

Marketing Manager

Wide Bay ITV
05.2022 - 08.2022

Administration Trainee

Bundaberg Regional Arts Gallery
04.2021 - 04.2022

Front of House Volunteer

Bundaberg Regional Arts Gallery
12.2020 - 04.2021

Admin Officer

J&R McCracken
12.2020 - 01.2021

Allrounder

RJ's Rock 'n' Roll Diner
02.2017 - 02.2020

Bachelor of Business - Marketing

Central Queensland University

Certificate III Business Administration -

TAFE Queensland

Similar Profiles

CREATE PROFILE
ZOE EVANS