Zoe Lacey
Sydney,NSW
Summary
Sales professional with history of success in membership growth and client engagement. Known for developing strategic plans that enhance member retention and satisfaction. Team-focused, adaptable, and committed to achieving results through collaboration and effective communication. Organised and adaptable person with strong communication, persuasion and multitasking abilities. Delivers high levels of product and service sales through knowledgeable and consistent customer advice.
Overview
8
8
years of professional experience
Work History
Membership Sales Consultant
Fitness First
09.2024 - Current
- Boosted membership sales by effectively identifying customer needs and recommending suitable membership plans.
- Improved client retention rates by implementing personalized follow-up strategies that fostered a sense of community among members.
- Participated in networking events within the community to expand brand visibility and generate leads for potential memberships.
- Monitored industry trends to stay up-to-date with competitors'' offerings, maintaining a competitive edge in the market while retaining existing members.
- Maximized lead generation through targeted outreach efforts, including cold calls and email campaigns.
- Supported administrative tasks such as processing payments, updating member records, and generating reports as needed to maintain operational efficiency within the department.
- Achieved monthly sales targets consistently by implementing effective sales strategies and tactics.
- Prepared pricing agreements and contracts to close sales.
- Used CRM software to record customer interactions and track general sales activities for review and follow-up.
Sales Team Assistant (Optimum Nutrition)
Glanbia Performance Nutrition
08.2022 - 03.2024
- D2C focused role, included engaging and communicating with customers and suppliers. Our customers would include gym chains such as David Lloyd, along with retailers such as Tesco.
- Collaborate with cross-functional teams to ensure smooth operations.
- Managed client relationships from early stages of sales process through to post-sales.
- Organised promotional strategies to increase customer traffic and sales.
- Understood customer needs to craft exceptional sales journeys.
- Achieved and exceeded sales targets in line with client growth across all products and services.
- Provided excellent customer service and handle enquiries.
- Proactively identify areas of improvement throughout the Optimum nutrition athlete program, carrying through from ideation to implementation.
- Project managing the staff wellbeing programme to help create a sense of fun at work.
- Some events I have managed are; An office penalty shootout, An hour back for world mental health day, Christmas food bank volunteering and a Table Tennis Championship.
- Applied emotional intelligence and critical thinking to address challenges and build positive rapport.
- Supported the executive team with meetings and interview arrangements.
Nutrition Sports Marketing Intern
Protein World Ltd.
01.2022 - 05.2022
- Organized and helped prepare materials for onsite and offsite events.
- Captured pictures and videos of training athletes to use for websites, social media and marketing collateral.
- Used Adobe Illustrator to design, create and distribute marketing materials, newsletters and email communications.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Increased brand awareness by developing and executing effective influencer marketing campaigns.
- Enhanced client satisfaction by providing personalized support and guidance through dietary changes.
- Created marketing materials highlighting the benefits of good nutrition for distribution within the community or at special events.
- Assisted in developing meal plans for patients with specific dietary needs, resulting in better health management.
Paediatric Health Care Assistant
St Peters Hospital Chertsey
03.2019 - 02.2022
- Support paediatric nurses in the implementation of an agreed plan of care with the child
- Take basic observations such as blood pressure and temperature, height and weight, utilising the paediatric early warning score system as per hospital policy
- Take a lead in overseeing play and distraction techniques available in the hospital setting and support children in this way when undergoing day surgery
- Listen and talk to children and young people, helping them to feel supported and safe.
Sales Advisor
6th Gear Experience
08.2016 - 06.2020
- Corporate Hospitality Sales at various UK racetracks selling experiences which included upgrade and cross sell hospitality packages to existing and new customers.
- Primary role in persuading clients to upgrade and purchase additional packages.
- Utilising my excellent interpersonal and communication skills to negotiate higher profits.
- Engaged in facilitating client needs and working competitively within a team to reach targets.
- Brainstorming promotion ideas to boost sales.
- Provided customers with price information and handled financial transactions.
- Increased current product and service sales through knowledgeable customer advice.
- Built rapport with new and existing customers to boost client retention.
Customer Sales Advisor
Marks and Spencer's
01.2018 - 01.2019
- Respond and deal with questions, concerns and complaints from customers, offering the best resolution to the situation
- Helping manage stock control
- Proactively engage with customers to understand their needs and make recommendations
- Committed to delivering excellent work fast with great attention to detail
- Operating the cash register and processing sales transactions
- Answering telephone calls in a courteous and professional manner
- Handling all discounts, price changes, and customer returns accordingly.
Education
Bachelor of Science -
St Marys University
Twickenham, UK01-2022
Health and Social Care BTEC -
Guildford College
United Kingdom01-2017
9 GCSE’s A-C -
Heathside School
United Kingdom01-2014
Skills
- A “positive can do” attitude with a desire to learn and improve
- Competent with a range of computer packages
- Resilient and able to work under pressure
- Organised, with strong attention to detail
- Experience managing large datasets within Excel
- Good people skills and able to build great working relationships
- Goal-oriented mindset
- Sales strategy development
- Strong negotiation
Accomplishments
- Full DBS to work with adults and children
- First Aid Training
- Bronze and silver DofE Award
- Full clean drivers’ licence
- Manual Handling Training
Timeline
Membership Sales Consultant
Fitness First
09.2024 - Current
Sales Team Assistant (Optimum Nutrition)
Glanbia Performance Nutrition
08.2022 - 03.2024
Nutrition Sports Marketing Intern
Protein World Ltd.
01.2022 - 05.2022
Paediatric Health Care Assistant
St Peters Hospital Chertsey
03.2019 - 02.2022
Customer Sales Advisor
Marks and Spencer's
01.2018 - 01.2019
Sales Advisor
6th Gear Experience
08.2016 - 06.2020
Bachelor of Science -
St Marys University
Health and Social Care BTEC -
Guildford College
9 GCSE’s A-C -
Heathside School
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