Summary
Overview
Work History
Education
Skills
Timeline
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Zoe Manger

Summary

Driven marketing professional skilled in Digital Marketing and leading and delivering online and offline campaigns. Well-versed in content creation and content strategy development. Demonstrates a strong customer focus and ensures customer satisfaction in all marketing deliverables.

Overview

6
6
years of professional experience

Work History

Marketing Specialist

Starbucks Australia
06.2022 - 08.2024

A Global Brand emerging into the highly competitive Australian coffee market. Starbucks Australia is a leading brand in the industry by way of coffee innovation and customisation.

  • Managing and directing creative agency in developing branding ideas, graphic design and promotional materials.
  • Successfully increased engagement by over 50% (in 1 year) through managing the creation and implementation of engaging video content across multiple media platforms.
  • Increased New Followers by 20% across social platforms by monitoring social media and industry trends to develop new marketing strategies.
  • Managed relationships with key external partners, UberEats and Oracle CMS (Customer Call Centre).

Marketing Graduate

Global Marketplace
11.2021 - 06.2022

Global Marketplace houses three major e-commerce brands across Australia and New Zealand. Global Marketplace provides a range of products and services to the e-commerce industry to assist with major sale events and industry insights.

  • Assisted with day-to-day marketing activities, including writing creative briefs, managing customer service tickets, assisting with digital merchandising and updating website copy.
  • Proven ability to quickly adapt to situations and learn to efficiently use new software programs.
  • Proved success in working within tight deadlines and in a fast-paced environment.
  • Developed and maintained courteous and effective working relationships with all team members.

Duty Manager

Dan Murphy's
08.2018 - 11.2021

Dan Murphy's is a leading liquor retailer in Australia with over 250 stores across the country and an estimated market share of 45%.

  • Managed and supported team members by assigning tasks to maintain productivity and maximize performance.
  • Trained team members in essential job functions and supported personal growth in the workplace.
  • Maintained customer satisfaction by providing knowledgeable support, clear communication and developing trusting relationships.
  • Encouraged team members by providing ongoing coaching and training opportunities to improve overall performance.

Education

Bachelor of Business (Honours) - Marketing

RMIT University
Melbourne, VIC
10.2021

Bachelor of Business - Marketing & Entrepreneurship

RMIT University
Melbourne, VIC
10.2020

Skills

  • Social Media Management
  • Digital Marketing
  • Marketing Strategy & Planning
  • Campaign Management
  • Relationship Building
  • Customer Service
  • Expert in All Tasks Solutions
  • Skilled in Adobe Suite (InDesign, Photoshop), Microsoft Office Suite
  • Experience with Hootsuite, WordPress, Marigold Engage

Timeline

Marketing Specialist

Starbucks Australia
06.2022 - 08.2024

Marketing Graduate

Global Marketplace
11.2021 - 06.2022

Duty Manager

Dan Murphy's
08.2018 - 11.2021

Bachelor of Business (Honours) - Marketing

RMIT University

Bachelor of Business - Marketing & Entrepreneurship

RMIT University
Zoe Manger