Summary
Overview
Work History
Education
Skills
Timeline
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Zoe Pearce

Burleigh Heads,QLD

Summary

Digital Strategist with experience in developing tailored marketing strategies, managing CRM systems, and supporting brand growth. Skilled in communication, organisation, and relationship-building, strengthened through several years in hospitality leadership. Passionate about driving results, building strong client connections, and contributing to dynamic marketing and partnerships teams.

Overview

7
7
years of professional experience

Work History

Digital Strategist

Five by Five
Burleigh Heads
03.2025 - Current
  • Facilitated strategy workshops with prospect clients to understand clients marketing needs
  • Created strategies based off workshop sessions tailored to clients marketing needs, balancing sales and partnership conversations.
  • Managed CRM systems and lead databases, ensuring accurate records and professional communication internally and externally.
  • Coordinated internal handovers and reports, supporting alignment between sales, marketing, and project delivery teams.
  • Responded promptly to new enquiries, qualifying leads and scheduling discovery calls with a strong conversion rate.
  • Supported research into potential clients and market trends, contributing to outreach and proposal development
  • Maintained daily admin tasks including lead tracking, proposal preparation, and communication follow-ups.

Barista/ Shift Supervisor

Cut & Grind Cafe
Gold Coast
01.2022 - 03.2025
  • Utilised point-of-sale system to accurately process customer payments and provided exceptional customer service
  • Demonstrated a strong work ethic, resulting in consistent high-quality products and services
  • Trained new staff members on effective customer service techniques and problem-solving skills, ensuring a customer-first mindset
  • Balanced tills at the end of shifts, ensuring accuracy in cash and receipts

Cafe Manager

Hotel Cecil
11.2020 - 01.2022
  • Managed inventory and restocked supplies efficiently to ensure smooth operations
  • Developed and implemented a customer loyalty program that increased repeat customers by 35%, showcasing strong sales and customer retention skills
  • Implemented health and safety policies that ensured a safe and secure workplace for staff and customers, demonstrating leadership and interpersonal skills

Barista Crew Trainer

McDonald's
06.2018 - 11.2020
  • Made high volumes of coffee, serving up to 300 customers per shift while maintaining high standards of customer service
  • Trained crew members on proper procedures and customer engagement techniques, enhancing overall team performance and customer satisfaction

Education

Bachelor of Business - Marketing

Griffith University
Gold Coast
11.2024

Skills

  • Digital marketing
  • Customer service
  • Team collaboration
  • CRM management
  • Communication skills

Timeline

Digital Strategist

Five by Five
03.2025 - Current

Barista/ Shift Supervisor

Cut & Grind Cafe
01.2022 - 03.2025

Cafe Manager

Hotel Cecil
11.2020 - 01.2022

Barista Crew Trainer

McDonald's
06.2018 - 11.2020

Bachelor of Business - Marketing

Griffith University

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Zoe Pearce