Dynamic Communications Professional with a high-level interest in building authentic brands and thriving in high-pressure environments. With a master’s in Strategic Communications and hands-on experience running two businesses, I bring resilience, creativity, and a strategic mindset to every opportunity. Skilled in stakeholder engagement, crisis management, and content creation, I’m all about driving purpose and delivering results—and I’m excited to leverage these strengths in a time where AI is reshaping the future of the workplace.
Instruction of Les Mills, Pilates and FGT since 2014
Fitness Industry Consultant / Sole Trader (2013 – Present)
With over a decade of experience as a personal trainer and fitness consultant, I have built a diverse portfolio across prominent fitness organizations and my own PT studio. My career highlights include:
Solely creating & bringing to life a private boutique training space ; with curated equipment, seamless
technology for joining & private experience.
Key Responsibilities
• Continual management of operations, marketing, trainer development, product development &
sales.
• Execution of ensuring compliance occupational health & safety laws.
• Financial Forecasts , Revenue Strategy & Projections.
• Personal Trainer Recruitment & Onboarding.
• Embracing the challenges , growth and learnings of building a startup purely as a sole individual &
ability to continually to adapt & pivot.
Key Achievements
• Brand Creation , Concept , Design , Business Planning & Structure.
• Product development & execution.
• Interior Design , Fitout Planning & Execution
• Sourcing of Equipment , Management of Tradesperson & Suppliers
• Website Development , Design and Review / Domain Purchasing & Website & Email Creation
• Social Media activation , strategy , analytics and conversions.
Management & Operations
• Execution & Liaison with Stonnington Council for permit approval | Preparation of documentation
for council permit approval.
• Successful sale of the business in under 24 months of opening (November 2023).
My role encompassed the pre launch phase of Hustle Wellness Club, establishing the Business's Vision, Values, Operational Structure, Brand, Visual Communications & initial revenue strategy.
Key Responsibilities
-Domain Purchasing, Website & Email Creation & Management. Meetings with equipment & technology providers.
- Social Media account creation and initial activation.
-Ongoing support for First 4 Weeks of Launch: Event Planning, Consumer Activation , Brand Awareness.
Key Achievements
-Initial Concept , Design , Business Planning & Structure with stakeholders.
-Branding: Logo, Web Design, Signage & Marketing Materials
-Job Creation , Design & Performance Management.
-Initial Performance Management & KPI Recommendations.
-Setup of Membership Sales, Member Management System, POS & onboarding of Staff.
- 6 Months of ongoing support to management team and stakeholders.
Founding Group Fitness Instructor Team of Pure Ngee Ann City.
Certificate IV and III in Fitness
Certificate IV and III in Matwork & Reformer
Polestar Mat Pilates Advanced
TRX Certified
Les Mills
RPM Certification + AIM 1 + AIM 2
BODYATTACK Certification + AIM 1 + AT
BODYPUMP Certification + AIM 1
GRIT Certification + AT
The Trip Certification
Certificate IV and III in Fitness
Certificate IV and III in Matwork & Reformer
Polestar Mat Pilates Advanced
TRX Certified
Les Mills
RPM Certification + AIM 1 + AIM 2
BODYATTACK Certification + AIM 1 + AT
BODYPUMP Certification + AIM 1
GRIT Certification + AT
The Trip Certification