Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Zoe Sadgrove

Sydney,NSW

Summary

Dynamic Communications Professional with a high-level interest in building authentic brands and thriving in high-pressure environments. With a master’s in Strategic Communications and hands-on experience running two businesses, I bring resilience, creativity, and a strategic mindset to every opportunity. Skilled in stakeholder engagement, crisis management, and content creation, I’m all about driving purpose and delivering results—and I’m excited to leverage these strengths in a time where AI is reshaping the future of the workplace.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Group Fitness Instructor

Fitness First Australia
09.2014 - Current

Instruction of Les Mills, Pilates and FGT since 2014

Fitness Industry Consultant/Sole Trader

Zoe Pei Training / Various Studios
09.2014 - Current

Fitness Industry Consultant / Sole Trader (2013 – Present)

With over a decade of experience as a personal trainer and fitness consultant, I have built a diverse portfolio across prominent fitness organizations and my own PT studio. My career highlights include:

  • Personal Training and Sole Trader: Delivered personalized training programs and client services as a sole trader at top fitness clubs, including Fitness First and Goodlife Health Clubs. Built a dedicated client base, maintaining a high retention rate and consistent positive outcomes for clients.
  • PT Studio Owner: Successfully established and operated my own PT studio, managing all aspects of the business from client acquisition to financial management, recruitment, and program development.
  • Acero (Sydney): Provided one-on-one personal training, specializing in advanced fitness methodologies, before transitioning to a focus on instructing Pilates and Lagree.
  • Current Roles:Lagree Instructor, Lagree Fit Sydney: Teaching specialized high-intensity, low-impact workouts, maintaining a focus on client technique, engagement, and results.
    Corporate Pilates Instructor for LinkedIn: Leading corporate Pilates sessions tailored to support employee well-being and fitness within a corporate setting.

Creative Director & Business Owner

Sporte Collective
09.2021 - 11.2023

Solely creating & bringing to life a private boutique training space ; with curated equipment, seamless
technology for joining & private experience.

Key Responsibilities
• Continual management of operations, marketing, trainer development, product development &
sales.
• Execution of ensuring compliance occupational health & safety laws.
• Financial Forecasts , Revenue Strategy & Projections.
• Personal Trainer Recruitment & Onboarding.
• Embracing the challenges , growth and learnings of building a startup purely as a sole individual &
ability to continually to adapt & pivot.

Key Achievements
• Brand Creation , Concept , Design , Business Planning & Structure.
• Product development & execution.
• Interior Design , Fitout Planning & Execution
• Sourcing of Equipment , Management of Tradesperson & Suppliers
• Website Development , Design and Review / Domain Purchasing & Website & Email Creation
• Social Media activation , strategy , analytics and conversions.


Management & Operations
• Execution & Liaison with Stonnington Council for permit approval | Preparation of documentation
for council permit approval.
• Successful sale of the business in under 24 months of opening (November 2023).

Creative Startup Consultant

Hustle Wellness Club
09.2021 - 02.2022

My role encompassed the pre launch phase of Hustle Wellness Club, establishing the Business's Vision, Values, Operational Structure, Brand, Visual Communications & initial revenue strategy.

Key Responsibilities

-Domain Purchasing, Website & Email Creation & Management. Meetings with equipment & technology providers.

- Social Media account creation and initial activation.

-Ongoing support for First 4 Weeks of Launch: Event Planning, Consumer Activation , Brand Awareness.

Key Achievements

-Initial Concept , Design , Business Planning & Structure with stakeholders.

-Branding: Logo, Web Design, Signage & Marketing Materials

-Job Creation , Design & Performance Management.

-Initial Performance Management & KPI Recommendations.

-Setup of Membership Sales, Member Management System, POS & onboarding of Staff.

- 6 Months of ongoing support to management team and stakeholders.

Fitness Director

Goodlife Health Clubs
05.2019 - 02.2020
  • Mentored new trainers, fostering a team-oriented culture that prioritized ongoing professional development.
  • Managed annual budget planning process for the department, ensuring responsible financial management while meeting organizational goals.
  • Championed a culture of continuous improvement by regularly soliciting feedback from members and staff, implementing necessary changes to better serve their needs.
  • Enhanced overall gym experience by consistently maintaining a clean, organized, and safe workout environment.
  • Increased personal training revenue by developing targeted marketing strategies for fitness services.
  • Developed strong relationships with local businesses and organizations, increasing community involvement and brand visibility.
  • Continually assessed risk factors related to facility usage and implemented safety measures accordingly to minimize injuries or accidents among members and staff.

Group Fitness Instructor

Pure Fitness Singapore
11.2017 - 05.2019

Founding Group Fitness Instructor Team of Pure Ngee Ann City.


  • Instructed 15 - 30 Group Fitness Classes a week.
  • Presenter corporate events.
  • Founding instructor team to launch Pure Fitness Ngee Ann City.



Education

Masters of Strategic Public Relations - Communications

University of Sydney
Sydney, NSW
07-2025

Graduate Certificate - Marketing & Digital Strategy

University of Technology Sydney
Sydney
12-2023

High School Diploma -

Wesley College
Melbourne, VIC
12-2014

Skills

  • Strategic Communications – Skilled in crafting and executing communications strategies that build brand authenticity and long-term positioning
  • Crisis Management – Proven ability to remain calm and effective under pressure, swiftly addressing and resolving high-stakes situations
  • Stakeholder Engagement – Strong in managing relationships with diverse stakeholders, including clients, team members, and investors
  • Content Creation & Brand Building – Proficient with Canva and skilled in creating brand assets quickly and effectively, with a focus on authenticity
  • Budgeting & Financial Strategy – Experienced in financial strategizing, budget management, and maximizing resources for business growth
  • Adaptability & Resilience – Able to pivot and thrive in fast-paced, changing environments, ensuring projects are completed to high standards
  • Sales & Client Relations – Strong background in sales and client engagement, consistently delivering exceptional service and business outcomes
  • Recruitment & Team Development – Skilled in recruitment and staff development, creating effective teams and fostering growth within the organization

Certification

Certificate IV and III in Fitness

Certificate IV and III in Matwork & Reformer

Polestar Mat Pilates Advanced

TRX Certified


Les Mills

RPM Certification + AIM 1 + AIM 2

BODYATTACK Certification + AIM 1 + AT

BODYPUMP Certification + AIM 1

GRIT Certification + AT

The Trip Certification

Timeline

Creative Director & Business Owner

Sporte Collective
09.2021 - 11.2023

Creative Startup Consultant

Hustle Wellness Club
09.2021 - 02.2022

Fitness Director

Goodlife Health Clubs
05.2019 - 02.2020

Group Fitness Instructor

Pure Fitness Singapore
11.2017 - 05.2019

Group Fitness Instructor

Fitness First Australia
09.2014 - Current

Fitness Industry Consultant/Sole Trader

Zoe Pei Training / Various Studios
09.2014 - Current

Certificate IV and III in Fitness

Certificate IV and III in Matwork & Reformer

Polestar Mat Pilates Advanced

TRX Certified


Les Mills

RPM Certification + AIM 1 + AIM 2

BODYATTACK Certification + AIM 1 + AT

BODYPUMP Certification + AIM 1

GRIT Certification + AT

The Trip Certification

Masters of Strategic Public Relations - Communications

University of Sydney

Graduate Certificate - Marketing & Digital Strategy

University of Technology Sydney

High School Diploma -

Wesley College
Zoe Sadgrove