Data Analysis,Presentation and Graphics
Abby Liang
Canberra,ACT
Summary
As a fourth-year Management Science undergraduate with a strong interest in Marketing and Enterprise Management, I'm pursuing further studies in Marketing Management at the Australian National University. I have demonstrated strong academic and professional skills, consistently meeting deadlines, engaging in critical thinking, and excelling in written and oral communication. Collaborative projects have enhanced teamwork and organizational abilities. With eight years of marketing experience, I have honed my expertise in digital marketing and team collaboration, reaffirming my career direction in this dynamic field. am eager to build on this foundation through advanced studies and practical experiences, aiming to become a marketing and enterprise management leader.
Overview
8
8
years of professional experience
Work History
Marketing Manager
Extraordinary private educational institution
10.2020 - 08.2023
- Utilized network platforms to conduct publicity and enrollment through digital media and social media, leading to a 30% increase in student enrollment
- Developed various planning documents, including video planning, copywriting, brochures, project reports, and advertorials, contributing to an increase in brand recognition through effective brand-building and promotion methodologies
- Managed social media accounts for optimal audience engagement and increased online presence.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Jewellery Retail Sales Consultant
The Proud Jewellers
03.2020 - 08.2020
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Participated in promotional events to engage potential customers and showcase store offerings.
- Boosted customer satisfaction by providing exceptional service and product knowledge.
- Exceeded sales goals by 20% utilizing exemplary customer service skills.
- Resolved customer complaints promptly, maintaining a positive brand image.
Product Management Assistant
Woolworths
07.2019 - 08.2020
- Participated in company business training and learning, gaining comprehensive knowledge of company operations
- Managed daily operations of the store, including stocking, promoting, selling, and replenishing products, contributing to an increase in inventory turnover
- Provided customer product consultations and related services, achieving a 90% customer satisfaction rate
- Maintained product displays and store order, enhancing the shopping experience.
Collection Supervisor
UGG Australia
12.2018 - 05.2019
- Implemented the company's marketing strategies through comprehensive SWOT analysis, resulting in brand visibility and a 15% rise in sale
- Expanded customer resources through social media, maintained and developed customer relations, and established a long-term, stable customer relationship
- Established a reasonable sales profit-sharing cooperation model by docking sales channels, leading to a 25% improvement in sales efficiency
- Conducted market research and demand analysis, collected market product feedback and related product information, and reported findings to the company, contributing to a 12% improvement in product offerings.
- Conducted regular performance reviews for staff members, identifying areas for improvement and creating action plans to address them.
- Maintained accurate records of all collections activities, ensuring compliance with regulatory standards and company policies.
Market Brand Specialist
Xu-Fu Chi International Ltd
08.2016 - 09.2018
- Independently managed online brand promotion and offline product sales activities for Xu-Fu Chi New Year sugar brand group, resulting in a 10% increase in sales during the Spring Festival
- Created an integrated business plan for annual sugar products, including a product rectification plan, which led to a 20% improvement in product quality and market fit
- Formulated a brand advertising communication plan based on brand positioning and target user analysis, boosting brand awareness by 30% during the Spring Festival
- Led large-scale offline Christmas and Spring Festival-themed activities for sugar products, enhancing customer engagement and increasing event attendance
- Improved new product R&D for existing products by conducting sales performance analysis and consumer research, resulting in a 15% enhancement in product offerings and the successful introduction of new product concepts.
- Analyzed performance metrics to identify areas of improvement and inform future strategies.
Marketing Specialist
Private Cinema Company
06.2015 - 07.2016
- Planned and executed store activities and promotions through market research and analysis, leading to a 15% boost in sales performance
- Developed and implemented various themed market activities, successfully attracting consumers and driving a 10% increase in overall sales during promotional periods
- Regularly wrote public account tweets and managed daily marketing and promotion of the public media service account.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
Education
Master of Marketing Management, Marketing Management, Strategic Management, Leading People and Change, Managing in a Global Context, Evidence-Based Management, Organisational Behaviour - Master of Marketing Management
Australian National University
Canberra, ACT11.2025
Management Science, Management, Financial Accounting, Marketing, Operations Research, Economics, Systems Engineering, Mathematics, Management Information Systems - Management Science
Guangdong University of Technology
Guangzhou05.2015
Bachelor of Science - Enterprise Management
Taiwan Chaoyang University of Science
Taiwan02.2015
Skills
- MS Office
- Data Analysis
- Marketing Research
- English
- Mandarin
- Cantonese
- Customer Relationship Management (CRM)
- Social Media Marketing
- Digital Marketing
Projects
Market Analysis and Product Launch Strategy for Mandatory Spirit Co., Market Analysis, Conducted opportunity analysis and PESTLE and competitor analysis., Developed SWOT and BCG Matrix reviews., Strategic Planning, Formulated growth strategies for the company using the Ansoff Matrix., Designed segmentation strategies for target audiences for Mandatory Spirit Co., Implementation, Offered themed market activities., Provided online and offline campaigns., Led major brand events, improving visibility and customer interaction (using poster and video).
Timeline
Marketing Manager
Extraordinary private educational institution
10.2020 - 08.2023
Jewellery Retail Sales Consultant
The Proud Jewellers
03.2020 - 08.2020
Product Management Assistant
Woolworths
07.2019 - 08.2020
Collection Supervisor
UGG Australia
12.2018 - 05.2019
Market Brand Specialist
Xu-Fu Chi International Ltd
08.2016 - 09.2018
Marketing Specialist
Private Cinema Company
06.2015 - 07.2016
Master of Marketing Management, Marketing Management, Strategic Management, Leading People and Change, Managing in a Global Context, Evidence-Based Management, Organisational Behaviour - Master of Marketing Management
Australian National University
Management Science, Management, Financial Accounting, Marketing, Operations Research, Economics, Systems Engineering, Mathematics, Management Information Systems - Management Science
Guangdong University of Technology
Bachelor of Science - Enterprise Management
Taiwan Chaoyang University of Science
Work Preference
Work Type
Part TimeContract WorkInternshipWork Location
HybridOn-SiteImportant To Me
Career advancementPersonal development programsTeam Building / Company RetreatsSoftware
Languages
English
Bilingual or Proficient (C2)
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