ADRIAN BARKER
Sunbury,VIC
Summary
Dynamic National Field Manager with Asko Australia, skilled in strategic planning and customer engagement. Achieved a 30% sales increase by enhancing team performance and fostering strong relationships with key stakeholders. Proven leader with expertise in performance reporting and project management, dedicated to driving business growth and delivering exceptional customer service.
Overview
43
43
years of professional experience
Work History
National Field Manager- Retail
Asko Australia
Melbourne, Vic
04.2024 - Current
- Developed and implemented strategies to increase customer engagement.
- Organized trade shows and other marketing events.
- Supervised field personnel in the implementation of marketing initiatives.
- Developed strategic plans for increasing brand awareness in target markets.
- Reviewed progress reports from regional offices regularly.
- Collaborated with cross-functional teams on special projects.
- Maintained relationships with vendors, suppliers and partners.
- Ensured all staff members adhere to safety regulations while traveling on business trips.
- Provided training and support to ensure compliance with company policies and procedures.
- Resolved customer complaints in a timely manner.
- Planned and coordinated field operations across multiple states.
- Managed a team of regional sales representatives.
- Created reports on key performance indicators for senior management review.
- Interviewed job candidates and arranged for new-hire participation in vendor and in-house training programs.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Formed and sustained strategic relationships with clients.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Monitored progress by establishing plans, budgets and measuring results.
Dealer Support Manager Vic/Tas
Asko Australia
Melbourne, Vic
07.2016 - 04.2024
- Developed sales strategies to meet monthly quotas established by management team.
- Provided training sessions for new members of the sales team regarding proper procedures when dealing with customers.
- Maintained a high level of concentration and accuracy in fast-paced environments.
- Built strong relationships with key stakeholders within target markets.
- Provided ongoing support for existing customers by addressing inquiries, resolving issues, and upselling additional products or services.
- Developed and implemented sales strategies to reach key accounts.
- Developed comprehensive sales plans that included short-term goals and long-term objectives.
National Sales/Marketing Manager
Soniq Australia
Melbourne, Vic
06.2015 - 06.2016
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Developed and implemented marketing plans for new products.
- Conducted customer research to gain insights into consumer behavior.
- Organized trade shows and exhibitions to promote brand awareness.
- Created content for promotional materials, including brochures, flyers, and websites.
- Monitored competitors' activities to keep up with industry trends.
- Drafted press releases announcing new products or services.
National Manager Sales
WORLD'S BEST TECHNOLOGY-Samsung Distributor
Sydney, Australia
03.2013 - 06.2015
- Catalogue and Promotion Planning
- Core Range negotiations with our Major partners
- Forecasting planning with Samsung across all products
BRAND SOLUTIONS –Sales & Marketing
Melbourne, Australia
06.2012 - 03.2013
- Set up Sales Agency
- Selling products to the pharmaceutical industry
National Manager Sales-Marketing
CHANGHONG AUSTRALIA
Melbourne, Australia
01.2012 - 06.2012
- Develop a strategy for commercial Sale Division
- Core Range negotiations with our Major Retail partners
- Product Planning and Forecasting with our Chinese factories
- Monthly reporting to our Chairman on Market Conditions & Sales regarding our Australian Operation
New South Wales State Sales Manager & Branch Manager
SAMSUNG AUSTRALIA
Sydney, Australia
06.2008 - 12.2011
- Promoted to Head Office
- Managing all customer relationships for business development with Major Retail Partners
- Overall Responsibility for all Field Sales Representatives and Administration Staff (23 Staff)
- Local marketing/brand development with retail partners for TV, Radio, Press and Catalogue advertising
- Forecasting for all product categories for the eastern seaboard
- Heavily involved in the launch of Floorcare & Air Conditioning categories in Australia
- Product Categories include – Consumer Electronics-Flat Panel TV-Whitegoods –Floorcare-Monitors & Digital Cameras-Cooking Product
Victoria/Tasmania State Sales Manager & Branch Manager
SAMSUNG AUSTRALIA
Melbourne, Australia
02.2006 - 06.2008
- Managing all customer relationships for business development with Major Retail Partners
- Overall Responsibility for all Field Sales Representatives and Administration Staff (14 Staff)
- Local marketing/brand development with retail partners for TV, Radio, Press and Catalogue advertising
- Improved the Culture of the staff which gave us an instant result in our sales (up by 30%) in the first 12 months
- Product Categories include – Consumer Electronics-Flat Panel TV-Whitegoods –Floorcare-Monitors & Digital Cameras
Victoria/Tasmania State Manager
TEAC
Melbourne, Australia
02.2004 - 02.2006
- Promoted to the Good Guys Channel Manager
- Increased the business by over 100% with the introduction of Flat Panel
- Won Top state award 2005 /2006
- Was chosen to be a part of the committee that chose new product
New South Wales State Manager
TEAC
Sydney, Australia
12.2000 - 02.2004
- Managed Service, Administration & Sales Divisions (23 Staff)
- Promoted to do Harvey Norman & Retravision National Channel Management
- Increased Business by 24% in the first year and maintained that level
Sales representative
SAMSUNG AUSTRALIA
Melbourne, Australia
02.1993 - 12.2000
- Won “Rep of the Year” twice
- Promoted to Senior Dealer support Manager overseeing all product categories across Victoria & Tasmania
- Product Categories include – Coloured TV-Whitegoods-Floorcare & Cameras
Regional Based Account Manager
HOOVER AUSTRALIA
Melbourne, Australia
02.1991 - 02.1993
- Accountable for all Regional stores in Country Victoria
- Increased Sales in the following Categories by a Minimum 20%
- Refrigeration,Laundry,Floorcare
RETAIL SALES – MUIR ELECTRICAL CO.(The Good Guys)
Melbourne, Australia
01.1983 - 02.1991
- Began my career as a retail Sales Person
- Worked in many locations in Northern part of Melbourne
- I was promoted to Store Manager of their Flagship store
Skills
- Communication
- Customer engagement
- Strategic planning
- Sales forecasting
- Performance reporting
- Team leadership
- Project management
- Planning/Organisation
- Leadership
- Ability to work in a number of environments
- Self development through education
- Sound computer knowledge
- Building and managing a sales team
- Sourcing and implementing promotional activities
- Budgeting & forecasting
- Relationship building
- Progress monitoring
- Business development
- Financial management
- Oversee administrative functions
- Time management abilities
- Performance evaluation and monitoring
- Analytical skills
- Business growth initiatives
- Customer service
Affiliations
- Golf
- Walking
- International Affairs
Accomplishments
- Growing a business in all roles
Languages
English
Professional
References
References available upon request.
Timeline
National Field Manager- Retail
Asko Australia
04.2024 - Current
Dealer Support Manager Vic/Tas
Asko Australia
07.2016 - 04.2024
National Sales/Marketing Manager
Soniq Australia
06.2015 - 06.2016
National Manager Sales
WORLD'S BEST TECHNOLOGY-Samsung Distributor
03.2013 - 06.2015
BRAND SOLUTIONS –Sales & Marketing
06.2012 - 03.2013
National Manager Sales-Marketing
CHANGHONG AUSTRALIA
01.2012 - 06.2012
New South Wales State Sales Manager & Branch Manager
SAMSUNG AUSTRALIA
06.2008 - 12.2011
Victoria/Tasmania State Sales Manager & Branch Manager
SAMSUNG AUSTRALIA
02.2006 - 06.2008
Victoria/Tasmania State Manager
TEAC
02.2004 - 02.2006
New South Wales State Manager
TEAC
12.2000 - 02.2004
Sales representative
SAMSUNG AUSTRALIA
02.1993 - 12.2000
Regional Based Account Manager
HOOVER AUSTRALIA
02.1991 - 02.1993
RETAIL SALES – MUIR ELECTRICAL CO.(The Good Guys)
01.1983 - 02.1991
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