SHEETAL ROY
Adelaide,SA
Summary
Experienced Associate Account Executive in the PR and Communications industry, proficient in marketing, social media, content creation, and media relations. Currently serving as a Marketing Assistant Intern at Detmold Group Ltd, contributing to daily social media monitoring, content planning, and trade show coordination. I hold a master’s degree in public relations from Birmingham City University and am on the verge of completing my International MBA (Marketing) from the University of South Australia. I am eager to expand my expertise in the evolving fields of Marketing - Brand & Communications, digital marketing, and social media convergence.
Overview
17
17
years of professional experience
Work History
Marketing Assistant Intern
Detmold Group Ltd
06.2023 - 01.2024
- Daily monitoring of various social media platforms and keeping the website up-to date (LinkedIn, Instagram & Facebook)
- Develop and manage monthly content planner, scheduling posts across different platforms (Sked Social)
- Designing engaging content such as social media posts, brochures, flyers &
- EDMs for the campaign and new product launches
- Provide support in coordinating and participating in trade shows, product shoots and liaising with the event organizers for upcoming events
- Contribute to new project research, presentation creation and the exploration and implementation of various martech opportunities
Associate Account Executive
Adfactors PR
02.2021 - 07.2022
- Clients handling: Larsen & Toubro, Essar Group, Vedanta Ltd
- Daily media monitoring, media engagement, drafting press releases, pitch notes
- Arranging media relationship building meetings for clients, handling client meetings
- Creating weekly, monthly reports and working closely with the team on implementing various strategies
Public Relations Intern
Gong Communications
11.2006 - 10.2020
- Handled: The Dive In (Lloyds Bank), Glide, Granger Reis, Global
- Paramedics
- Monitoring and creating social media content for multiple clients
- Creating and circulating a daily news round-up of articles relevant to the firm’s clients and interests, carrying out research work for clients.
Social Media/ Digital Engagement Coordinator
The Equal Group
04.2020 - 08.2020
- Handled Twitter, Instagram, LinkedIn, Newsletter from scratch
- Blog writing and Content designing
- Designed various creative designs to post on different platforms (Canva)
- Drafted and designed Newsletter and webinar invites (Mailchimp)
- PR work- Interacting and sending press releases to journalists (coverage)
Public Relations Intern
Grayling PR
02.2020 - 02.2020
- Marks & Spencer, HS2, Birmingham 2020 Common
- Wealth Games
- Tracking media coverage and media monitoring
- Carrying out research work and target community stakeholders
Public Relations and Communications Intern
Zeno Group
06.2019 - 08.2019
- Clients handled- Nike, Levi’s, Breitling
- Prepared daily, weekly and monthly monitors
- Media callings and tracking magazines
- Handled sourcing requests, events, log sheets and interact with stylists
Education
International MBA - Marketing
University of South Australia
Adelaide, SA2024
Master’s Degree - Public Relations
Birmingham City University
Birmingham, United Kingdom2020
Bachelor Of Management Studies -
Wilson College
Mumbai, India2019
Skills
- Social Media Management: Facebook
- Twitter, LinkedIn, Instagram, Pinterest
- Snapchat, Youtube
- Graphic Design tool – Canva, InDesign
- Mailchimp, VN, Video leap, Filmr
- Scheduling Tool: SkedSocial, Canva
- Website Management & EDMs: Salesforce, Optimizely
- Writing – Blogs, articles, newsletters
- Software: Microsoft office suite (Word
- Excel, PowerPoint, Access, Outlook)
- Technology (IT) Literacy
- Tally ERP9
References
References:
Matthew Watson
(Brand and Comms Manager) –
Detmold Group
Angelique Pierce
(Marketing Executive) – Detmold
Group
Languages
Timeline
Marketing Assistant Intern
Detmold Group Ltd
06.2023 - 01.2024
Associate Account Executive
Adfactors PR
02.2021 - 07.2022
Social Media/ Digital Engagement Coordinator
The Equal Group
04.2020 - 08.2020
Public Relations Intern
Grayling PR
02.2020 - 02.2020
Public Relations and Communications Intern
Zeno Group
06.2019 - 08.2019
Public Relations Intern
Gong Communications
11.2006 - 10.2020
International MBA - Marketing
University of South Australia
Master’s Degree - Public Relations
Birmingham City University
Bachelor Of Management Studies -
Wilson College
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