Christine Arenelli
Sydney,NSW
Summary
Dynamic Marketing, Sales, Business Development, and Education Professional with a proven record of driving revenue growth, market expansion, and clinical engagement within the healthcare and medical device industry. Delivered 60% territory growth at BTC Health through strategic, consultative sales execution, customer relationship management, and cross-functional collaboration. Experienced in developing and implementing targeted marketing and business development strategies, leading successful product launches, and delivering impactful clinical education programs. Skilled in identifying new market opportunities, forging strategic partnerships, and driving initiatives that strengthen brand presence and enhance commercial performance.
Overview
14
14
years of professional experience
Work History
Business Manager
BTC Health
04.2020 - 09.2025
- Led sales and business development for infusion pumps, CPB oxygenators, and anaesthesia consumables.
- Expanded remit to manage Cardiopulmonary Bypass Oxygenators across ANZ.
- Achieved 60% territory growth and secured largest infusion pump order.
- Designed marketing campaigns, sales tools, and delivered clinical education across surgical disciplines.
Product Manager
ITL BioMedical
02.2018 - 04.2019
- Managed vascular access and surgical portfolios including product launches and clinician engagement.
- Organised conference presence, booth design, and marketing campaigns.
- Drove product enhancements through clinician feedback and insights.
Product Manager, Airway & Anaesthesia
Vyaire Medical
11.2015 - 02.2018
- Directed ANZ product marketing and portfolio strategy.
- Developed tender specifications and pricing strategies.
- Improved demand planning and reduced inventory holding costs.
Marketing & Training Manager, ANZ/APAC Airway
Smiths Medical
06.2011 - 06.2015
- Delivered training for sales teams and distributors across APAC.
- Launched two infusion pumps and achieved PBS listing.
- Managed marketing budgets and key opinion leader engagement.
Education
Certificate IV in Training & Assessment - undefined
CBD College
Sydney, NSWPostgraduate Operating Room Certificate - undefined
Waikato Hospital
NZRegistered Community Nurse Degree - undefined
Waikato Hospital
NZSales Strategy - undefined
Ignite Selling
Presenting to Win - undefined
Bulmer Business Communications
Buyer Behaviour - undefined
TAFE NSW
Account Development Strategies - undefined
Learning International
Skills
- Business Development
- Key Account Management
- Tender Management
- Contract Negotiation
- Clinical Education
- Training Delivery
- Strategic Marketing Plans
- Product Launches
- Market Intelligence
- Competitor Analysis
- Budgeting
- Forecasting
- Sales Planning
- Cross-Functional Leadership
- Collaboration
Professional Highlights
- Delivered 60% territory growth at BTC Health through strategic sales execution and market expansion.
- Expanded remit to lead ANZ portfolio for Cardiopulmonary Bypass (CPB) Oxygenators.
- Developed and implemented national marketing and sales strategies across ANZ.
- Built and maintained high-value hospital and surgeon relationships.
Education And Professional Development
- Certificate IV in Training & Assessment, CBD College, Sydney
- Postgraduate Operating Room Certificate, Waikato Hospital, NZ
- Registered Community Nurse Degree, Waikato Hospital, NZ
- Sales Strategy, Ignite Selling
- Presenting to Win, Bulmer Business Communications
- Buyer Behaviour, TAFE NSW
- Account Development Strategies, Learning International
Earlier Career
Product Manager and Sales Specialist roles at Karl Storz, Bard Australia, B. Braun, Stryker, Cook Australia, Terumo, and Surgicare (1990–2009).
Closing Statement
Passionate about improving patient outcomes through strategic partnerships, clinical education, and innovative business development. Thrives on building trusted relationships with healthcare professionals to deliver sustainable growth and meaningful impact across surgical and hospital care sectors.
Travel
Available for Travel
Personal Information
Available: Immediate Start
Timeline
Business Manager
BTC Health
04.2020 - 09.2025
Product Manager
ITL BioMedical
02.2018 - 04.2019
Product Manager, Airway & Anaesthesia
Vyaire Medical
11.2015 - 02.2018
Marketing & Training Manager, ANZ/APAC Airway
Smiths Medical
06.2011 - 06.2015
Certificate IV in Training & Assessment - undefined
CBD College
Postgraduate Operating Room Certificate - undefined
Waikato Hospital
Registered Community Nurse Degree - undefined
Waikato Hospital
Sales Strategy - undefined
Ignite Selling
Presenting to Win - undefined
Bulmer Business Communications
Buyer Behaviour - undefined
TAFE NSW
Account Development Strategies - undefined
Learning International