Alex Lo
Sydney,NSW
Summary
Seasoned Media Planning Director with a proven track record at Cheil Hong Kong Limited, adept in developing impactful media strategies and optimizing market plans. Excelled in budget control and fostering key relationships, significantly enhancing brand awareness. Skilled in data analysis and media activity planning, demonstrating a unique blend of strategic foresight and analytical prowess.
Overview
8
8
years of professional experience
Work History
Media Planning Director
Cheil Hong Kong Limited
Hong Kong
07.2018 - Current
- Developed media strategies and plans to maximize brand awareness.
- Created and maintained relationships with key vendors, partners, and clients.
- Developed media strategies for TV, Radio, Print, OOH, and Digital.
- Managed budgets for media projects while ensuring that all deadlines were met.
- Identified new opportunities to reach target audiences through different channels such as television, radio, print media or other outlets.
- Analyzed data from various sources to identify trends and insights into the effectiveness of the campaigns.
- Conducted market research studies to gain a better understanding of consumer behavior in relation to our products and services.
- Worked closely with creative teams to ensure that all designs are up-to-date with current branding guidelines.
Media Planning Director
NewBase Hong Kong Limited
Hong Kong
07.2016 - 06.2018
- Developed media strategies and plans to maximize brand awareness.
- Created and maintained relationships with key vendors, partners, and clients.
- Executed media campaigns on TV, Radio, Print, OOH, and Digital platforms.
- Managed budgets for media projects while ensuring that all deadlines were met.
- Analyzed data from various sources to identify trends and insights into the effectiveness of the campaigns.
Education
Bachelor - Economics
University of Western Sydney
Sydney, NSW12-1999
Skills
- Budget Control
- Strategy planning
- Market plan optimization
- Data Analysis
- Media activity planning
- Media plan presentations
- Business Forecasting
Accomplishments
- Hong Kong Metro Daily Best Newspaper Ad Award 2015
- Hong Kong Metro Daily Best Newspaper Ad Award 2016
- Hong Kong Metro Daily Best Newspaper Ad Award 2017
Languages
Chinese (Cantonese)
Native/ Bilingual
Chinese (Mandarin)
Professional
English
Professional
Timeline
Media Planning Director
Cheil Hong Kong Limited
07.2018 - Current
Media Planning Director
NewBase Hong Kong Limited
07.2016 - 06.2018
Bachelor - Economics
University of Western Sydney
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