Kate Pugh
Perth,WA
Summary
I am an experienced Media Planning Director with a proven track record at The Brand Agency, specialising in strategic planning and effective team collaboration, known for keeping a level head in stressful situations. With a long standing relationship with MSWA, working on the account for the last 11 years, I've worked on more MSWA Mega Home Lotteries than I can count and most recently spearheading the media strategy and planning on the latest MSWA Brand campaign, "Life Not Limits" that launched last year. I have a passion for transforming media strategies into media plans that deliver actionable results, underpinned by a solid foundation in team collaboration and client satisfaction.
Overview
15
15
years of professional experience
Work History
Media Planning Director
The Brand Agency
Perth, WA
01.2014 - Current
- Key clients: MSWA, UWA, Racing and Wagering WA (TABtouch), Containers for Change and Development WA.
- Serve as client lead on multiple agency media accounts, primarily responsible for the media strategy and planning as well as overseeing all team deliverables are done at the highest standard while adhering to strict deadlines and budgets.
- Skilled in developing strategies and media plans tailored to prescriptive benchmarks for ROI-driven campaigns such as that for MSWA Mega Home Lottery, UWA Recruitment, and TABtouch Spring Carnival.
- Presenting plays a large part in my role, which includes but is not limited to, client media strategies and recommendations, ongoing campaign reporting, and final post-campaign reports.
- Participated in numerous business pitches, most recently winning the pitch for the UWA media account last year.
- Coordinate quarterly reporting for MSWA and UWA, which includes tracking for ongoing campaigns but more importantly identifying opportunities for innovation in the tech and media space and how we can use these in future activity.
- Management of junior staff, ensuring that they are supported in their roles through training and mentoring.
Media Planner and Buyer
Unity Communications
Sydney, NSW
03.2012 - 12.2013
- Key clients: Jim Beam, Canadian Club and H&R Block.
- Supported senior planner by managing all implementation and reporting of offline media for all clients.
- Tracked , evaluated and adjusted offline campaigns for improved media effectiveness.
- Worked closely with all media suppliers to ensure all bought media was delivered as agreed.
- Delivered comprehensive reports showcasing key insights and results at different stages of the campaign.
Media Buyer
MPG
Sydney, NSW
07.2010 - 03.2012
- Key clients: Singtel (Optus and Virgin Mobile)
- Managed reporting of all offline media to meet client strategies and objectives set by senior staff.
- Compiled timely analytics and insights for leadership review and presentation.
- Undertook administrative roles within the team, including managing the online filling system, monthly invoicing and daily report loading for all TV networks.
Education
Bachelor of Commerce And Bachelor of Arts - Majors: Marketing And Psychology
University of Western Australia
Perth, WA12-2009
High School Diploma -
Methodist Ladies College
Perth WA12-2004
Skills
- Strategy Media Planning
- Client Relationship Management
- Fostering Team Collaboration
- Effective Presentation Skills
- Outcome-Oriented
- Rational Problem-Solving
Timeline
Media Planning Director
The Brand Agency
01.2014 - Current
Media Planner and Buyer
Unity Communications
03.2012 - 12.2013
Media Buyer
MPG
07.2010 - 03.2012
Bachelor of Commerce And Bachelor of Arts - Majors: Marketing And Psychology
University of Western Australia
High School Diploma -
Methodist Ladies College