- I like trying new recipes and food trends
- Reformer Pilates
- Fashion and fashion photography
- Journaling
- Reading
- Animal advocacy
Alicia Kerrigan
Yokine,Australia
Summary
Entrepreneurial business owner with 4 years of experience managing all aspects of a successful boutique business. Expertise in e-commerce, social media marketing, content creation, and customer relationship management. Skilled in website maintenance (Shopify), email marketing (Mailchimp), and vendor negotiations. Experience with driving brand visibility, increasing sales through strategic promotions, and creating memorable customer experiences. Passionate about styling, content creation, social media marketing and visual merchandising.
Overview
10
10
years of professional experience
Work History
Owner and Operator
St Lucia Boutique
01.2021 - Current
- Oversee daily operations, boosting customer satisfaction and inventory efficiency.
- Craft social media strategies to elevate brand visibility and engagement
- Implement email campaigns via MailChimp, and growing subscribers list.
- Maintain Shopify site with timely updates and promotions.
- Organize photoshoots, securing models and influencers for website imagery and marketing content.
- Organized and executed in-store shopping and styling events, enhancing customer acquisition and retention through personalized experiences and exclusive offers.
- Negotiate vendor terms, ensuring quality product acquisition.
The Nail Lab
Owner and Operator
04.2017 - 06.2020
- Providing manicure and pedicure treatments specialising in nail art and gel polish.
- Offered advice and recommended products to improve and maintain nail health.
- Creating and posting content to promote the business through social media platforms.
- Utilized time management skills effectively when multitasking between multiple clients, ensuring all received timely and quality service.
- Supported overall salon operations by assisting with administrative duties, such as answering phones, booking appointments, and handling transactions when necessary.
- Managing inventory levels.
- Implemented creative marketing strategies to attract new customers to the salon during slow periods or seasonal promotions.
Nail technician
Palette Nails
11.2016 - 11.2017
- Delivered expert nail care, boosting client satisfaction and retention through tailored services
- Created intricate nail art designs, enhancing service quality and client engagement
- Managed client appointments efficiently, ensuring optimal scheduling and customer convenience
Sales Assistant
Review Australia
06.2014 - 10.2017
- Boosted customer satisfaction and sales through tailored service and product knowledge
- Work alongside the team in optimizing store displays, enhancing visual appeal and driving engagement.
- Processed transactions accurately, ensuring smooth customer interactions.
- Efficiently managed inventory.
- Meeting sales targets and budgets.
Education
Cert 3 in Nail technology -
WA Academy
09.2024
Diploma of Events Management -
TAFE WA
07.2024
Bachelor of Business -
ECU
06.2017
High school graduate -
Chisholm college
11.2010
Skills
- E-commerce Management: Shopify
- Digital Marketing: Social Media Strategy, Content Creation, Influencer Partnerships
- Email Marketing: Mailchimp
- Customer Relationship Management: Sales, Customer Service, Retention Strategies
- Brand Development & Promotion: Visual Merchandising, Event Planning
- Vendor Negotiation & Product Sourcing
- Styling & Fashion Coordination
- Project Management & Team Leadership
Personal Information
- Title: Marketing assistant
- Nationality: Australian
Interests
Timeline
Owner and Operator
St Lucia Boutique
01.2021 - Current
The Nail Lab
Owner and Operator
04.2017 - 06.2020
Nail technician
Palette Nails
11.2016 - 11.2017
Sales Assistant
Review Australia
06.2014 - 10.2017
Diploma of Events Management -
TAFE WA
Bachelor of Business -
ECU
High school graduate -
Chisholm college
Cert 3 in Nail technology -
WA Academy
Similar Profiles
Thea J Francis-CharlemagneThea J Francis-Charlemagne
Customer Service Representative at St Lucia Electricity Services LtdCustomer Service Representative at St Lucia Electricity Services Ltd
Terry Jean PaulTerry Jean Paul
Maintenance Technician at Bank of st luciaMaintenance Technician at Bank of st lucia
Jonel OchilienJonel Ochilien
CUSTOMER SERVICE REPRESENTATIVE at ST. LUCIA ELECTRICITY SERVICESCUSTOMER SERVICE REPRESENTATIVE at ST. LUCIA ELECTRICITY SERVICES