Amanda Campbell Browne

• Responsible for the strategic direction of the business during the stabilization phase (year 3 of operation)
• Streamline distribution systems to ensure cohesive revenue management principles are followed
• Introduce revmax concept and ideas to streamline the direction of internal stakeholders
• Ensure timely and accurately loading of contracted rates via GDS and accurate pricing distribution to OTAs and other connected partners

During my time in this role

• Price parity anomalies have decreased from 88% to 13%
• RGI has increased by 10.2% (running 12 months)
• Forecast accuracy has improved to +/- 2%
• Rooms profitability has increased by 6%

• Lead the rollout of a new PMS platform across multiple properties ensuring seamless integration with existing systems and architecture
• Streamline revenue forecasting processes to improve accuracy to within +/- 2% - enabling more effective resource allocation
• Analyze market trends and demand patterns to determine effective pricing strategies
• Collaborate with OTAs and other distribution partners to drive sales
• Effectively communicate strategies to stakeholders at all levels of the business
• My ongoing experience with the Revenue Hub has also involved the following general responsibilities:
• Trained and managed revenue and reservations department team members across all properties and developed engaged, high-functioning performers
• Defined yearly/monthly budget and forecast ensuring a clear, communicable strategy in order to achieve set targets
• Worked within core team to streamline business processes and internal controls, resulting in scalable and detailed set of procedures
• Performed month-end reconciliation and reporting, developed reporting metrics in line with corporate requirements
• Reviewed historical records, current operational data and forecasting information to identify and capitalize on revenue enhancement opportunities
• Improved overall financial reporting by streamlining control processes and reporting structures

• Promoted to Senior Revenue Manager and actively involved in both the short and long term strategy for all six properties in the growing revenue hub
• During this time the hub entered a ‘revenue for hire’ period where I was appointed to oversee additional properties (up to nine concurrently) for periods of between one month to twelve months
• In 2022 I was appointed pre-opening Revenue Manager for an additional city property for a period of ten months
• During this time I was responsible for Budget and Business Plan (pre opening 2022 and first fully operational year 2023)
• Pricing strategy for all segments (including public, corporate, MICE, Inbound)
• Determining appropriate STR compset
• Initial system set up and configuration (Opera Cloud PMS, EZRMS)
• Full configuration of the distribution system (TARS) and associated extranet configuration for OTAs
• Room type configuration and differentiation

• Initially appointed as a Revenue and Reservations Administrator responsible for daily reporting and facilitating planning changes as directed by the Revenue Manager
• Promoted to Revenue Analyst and responsible for the day to day revenue strategy for two properties in the hub of four strata properties and under the supervision of the Director of Revenue
• After 18 months, a further promotion to Revenue Manager coincided with the absence of a Director of Revenue
• Over a six month period I was solely responsible for all properties in the hub and associated tasks (including but not limited to: budgets / business plans; long and short term pricing strategies; facilitating revenue meetings, determining corporate rate position for the following year)

• Reservations agent (2014 - 2015)
• Switchboard Operator (2013 - 2014)
• Executive Lounge Team Leader (2012-2013)
• Food and Beverage attendant (2011 2012)