AMANDA GORMLEY
Brisbane
Summary
Dynamic and results-driven leader with 15+ years experience spearheading impactful campaigns across diverse industries. A strategic thinker with a talent for business planning and transforming brand visions into powerful narratives to drive media exposure. Strong communicator and problem-solver with a proven ability to manage complex projects, build strong stakeholder relationships, and deliver measurable results.
Overview
5
5
years of professional experience
Work History
Associate Director | 2IC Brisbane
Thrive PR + Communications
Brisbane
04.2023 - Current
- 2IC for Thrive Brisbane, responsible for office growth, revenue stream and team capacity planning
- Daily operations oversight with support of Business Director to maintain seamless workflow
- Strategy implementation, direction and execution across key business accounts
- Business development for new and existing business leads
- Managed team members, providing mentorship and guidance
- Identifying hiring and recruitment leads to build successful local team
CX and Marketing & Comms Director
Thrive PR + Communications
01.2021 - 04.2023
- Spearheaded best practice framework for Client Service and Operations, to ensure consistency and elevate Client Experience
- Drove process improvements, across internal and external processes to optimise workflow efficiency
- Designed business strategies to meet short and long-term goals
- Initiated and oversaw internal marketing and communications strategy to boost business profile and attract new business
- Issued key business announcements to media to secure industry coverage
- Led development of industry awards strategy
Account Director
Aruga
Brisbane
04.2020 - 01.2021
- Senior day to day client contact, responsible for directing and managing teams
- Developing new business opportunities
- Directing teams to identify and respond to proactive and reactive media opportunities for clients; including issues and crisis management
- Overseeing and developing a media relations strategies for clients
- Liaised between clients and teams to resolve account management issues.
Education
Bachelor of Arts - Communications
Sheffield Hallam University
England, UK /2001 - /2004
Skills
- Business Development and Growth
- Team Management
- Client and Stakeholder Management
- Crisis Communications
- Internal and External Communications
- Talent and Influencer Management
- Onboarding Processes and Procedures
- Strategic Leadership
References
References available upon request.
Timeline
Associate Director | 2IC Brisbane
Thrive PR + Communications
04.2023 - Current
CX and Marketing & Comms Director
Thrive PR + Communications
01.2021 - 04.2023
Account Director
Aruga
04.2020 - 01.2021
Bachelor of Arts - Communications
Sheffield Hallam University
/2001 - /2004
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