Amelia Schofield
Melbourne
Summary
- I am a confident and diligent MSc International Marketing and BA Honours History graduate with experience in field marketing, on-premise sales, events management, as well as both hospitality and retail.
- I have the ability to work well both independently as well as within a team, and I am able to communicate with people of all demographics, especially in a public speaking environment.
- Strong organizational skills with the ability to handle multiple projects simultaneously with a high degree of accuracy.
- 3 years of hospitality experience
- 2 years of retail experience
Overview
7
7
years of professional experience
Work History
Marketing and Events Coordinator
The Barn Brasserie
09.2023 - 02.2024
- Worked within the marketing and events team at The Barn Brasserie, a wedding and music night venue, to co-ordinate and advertise their upcoming events, as well as private function space hire of a corporate nature.
- I project lead an initiative to improve the venue's social media presence by outsourcing photographers and collaborating with food influencers.
- My responsibilities ranged from meeting with clients to show them around the venue and formulating specialised quotes for their events, to sending 2-3 mailshots a week and co-ordination of weddings and events of up to 180 guests.
Festival Activator Intern (On-Premise Sales)
Red Bull
05.2023 - 09.2023
- Over the summer of 2023, I completed an internship within the festival team at Red Bull to attend 12 events over the season to ensure the brand was looking premium, accessible and available using POS tools such as stocked fridges, menu cubes and menu boards
- Lead bar training on the 'Perfect Serve' and organising event logistics such as Event Vehicles
- Working within the On-Premise team has aided me in my understanding of sales and event co-ordination, as well as social media marketing by creating content to showcase Red Bull's presence at such events.
Bartender
The Apartment Group
05.2021 - 06.2023
- During both my undergraduate and postgraduate studies, I worked for the Apartment Group which enabled me to experience working in venues and events of various genres, including student bars in the heart of Newcastle, multiple picturesque wedding venues and Newcastle's biggest beer garden
- Contributed innovative ideas for seasonal cocktail menus that attracted new clientele while retaining regulars.
- Used extensive knowledge of beer, wine and spirits to make informed recommendations to customers.
- My responsibilities ranged from coordinating bottomless brunches to wedding services of up to 120 people.
Student Marketeer
Red Bull
10.2022 - 05.2023
- Whilst studying for my Masters, I gained invaluable marketing experience as a Student Marketeer for Red Bull. My role was to sample the brand's products to consumers both within the Newcastle University setting as well as a variety of other demographics around the Northeast
- Gained strong leadership skills by managing projects from start to finish.
- This role has allowed me to plan where, when and to whom will I place the brand into the forefront of the event by creating a Red Bull presence and allowing them to try the products in their moment of need
- I lead the Newcastle Team for the Doodle Art Activation in March, which required seamless communication with events staff at both universities, as well as organising the logistics of the event vehicle
Events and Promotional Staff
The Apartment Group
08.2022 - 10.2022
- Visited various student accommodations across the city to engage with new students and market the events the company had in place for the Freshers period
- I upheld the responsibility of communicating with students to explain and sell these events to the prospective clients.
Bartender
Soho Rooms Newcastle
01.2020 - 03.2020
- Adapted to change and remained calm under pressure as a bartender in Newcastle's largest nightclub
- Upsold menu items to customers, driving up per sale revenues and maximizing profits.
- Mixed unique and interesting cocktails for customers, including bar specials.
- Kept bar presentable and well-stocked to meet customer needs.
Sales Assistant
Topshop Topman
08.2017 - 09.2019
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Awarded the responsibility of 'Customer Service Ambassador' as a result of my hard work and devotion to meeting customer needs
- Offered exceptional after-sales support by following up with clients on purchases or addressing any concerns promptly.
- Processed transactions accurately while maintaining a high level of customer service.
- Enhanced customer satisfaction with personalized product recommendations based on their needs and preferences.
Education
MSc International Marketing -
Newcastle University
12.2023
Bachelor of Arts - History
Newcastle University
07.2022
A Levels in History, Politics and English Literature -
The Sixth Form College
06.2019
10 GCSE's ATo C grades -
St Mary's School for Girls
06.2019
Skills
- Organization and Time Management
- Team Management
- Events Management
- Marketing
References
Available upon request
Timeline
Marketing and Events Coordinator
The Barn Brasserie
09.2023 - 02.2024
Festival Activator Intern (On-Premise Sales)
Red Bull
05.2023 - 09.2023
Student Marketeer
Red Bull
10.2022 - 05.2023
Events and Promotional Staff
The Apartment Group
08.2022 - 10.2022
Bartender
The Apartment Group
05.2021 - 06.2023
Bartender
Soho Rooms Newcastle
01.2020 - 03.2020
Sales Assistant
Topshop Topman
08.2017 - 09.2019
MSc International Marketing -
Newcastle University
Bachelor of Arts - History
Newcastle University
A Levels in History, Politics and English Literature -
The Sixth Form College
10 GCSE's ATo C grades -
St Mary's School for Girls
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