Summary
Overview
Work History
Education
Skills
Timeline
Generic

Amy Price

Brisbane,Australia

Summary

Client-focused media and communications professional with over a decade of experience in the Australian media industry as a journalist and editor. Renowned for delivering impactful communications strategies that drive social change, leveraging expertise in media and political landscapes to craft compelling narratives across both traditional and digital platforms. Proven ability to enhance client visibility and engagement while achieving their core objectives through innovative storytelling. “I first became a journalist to make a difference. At Shape I have the chance to do that every day – challenging myself to think strategically and creatively on projects that matter and for clients who care. That’s the rare secret ingredient we all have in common.”

Overview

15
15
years of professional experience

Work History

Senior Communications Consultant

The Shape Agency
, Australia
03.2023 - Current

Areas of work: First Nations advocacy, criminal and youth justice reform, philanthropy, energy and renewable energy transition, workplace mental health, education equity, and equality.

  • Engage with clients to develop and execute communications and media and public relations strategies to influence public opinion, increase awareness and achieve a desired objective.
  • Strategically deliver assets, compiling media releases, opinion pieces, corporate proposals, social media posts, speeches, videos, and other media with a consistent line of targeted language.
  • Pitch clients and their work to mainstream and niche national media, engage with journalists, and facilitate media opportunities.
  • Monitor results, and compile and deliver impact reports.
  • Collaborate with contractors such as designers, photographers and videographers to produce aligned, strategic content and implement those assets into a digital strategy.
  • Create and manage multiple media and digital campaigns to drive public engagement with the brand and strategically reach target audiences.
  • Organise press conferences and act as the media contact for clients, providing crisis communications advice and direction when required.
  • Manage external communications channels such as websites, newsletters, blogs and social media accounts, creating graphics and multimedia content in line with strategic messaging.
  • Monitor industry news sources to ensure timely responses to relevant topics and identify opportunities.

Editor, Entertainment

The Courier-Mail/ Sunday Mail
Brisbane, Australia
09.2018 - 03.2023
  • Company Overview: News Corp's Queensland publications
  • Lead entertainment coverage across News Corp's Queensland publications, reporting on film, TV, music, radio, fashion, and celebrity, to meet deadlines and readership quotas
  • Engage with the entertainment industry and network with contacts to bring breaking news and exclusive content to the company
  • Write feature articles on entertainment figures and locally-produced productions for News Corp’s slate of Saturday magazines, such as Qweekend
  • Produce a daily QConfidential entertainment spread
  • (In August 2019 this changed to a Sunday Entertainment column, which I am solely responsible for producing)
  • Lead a small team of entertainment reporters
  • Attend news meetings and engage with editors in Queensland and at interstate mastheads to forward plan entertainment content
  • Attend key industry events both in Queensland and interstate as both a reporter and a stakeholder
  • Network with key industry figures across the entertainment space and establish and maintain working relationships to deliver value to the company
  • Visit film and TV sets and engage with talent to deliver content for News Corp publications
  • Liaise with talent and managers to organise photoshoots and other engagements to enhance the value of a story for the company
  • Represent the company at industry events
  • News Corp's Queensland publications

Entertainment Journalist

The Courier-Mail/ Sunday Mail
Brisbane, Australia
09.2016 - 09.2018
  • Company Overview: News Corp's Queensland publications
  • Interview and engage with talent in the entertainment industry to produce news content for News Corp's Queensland publications
  • Engage with the industry and uncover exclusive news content
  • Complete tasks delegated by the entertainment editor, news editors and other senior figures
  • Attend industry events across the country as a reporter and a stakeholder
  • Visit film and screen sets and discover engaging content that sets the company apart and brings in readership
  • Liaise with talent and managers to organise photoshoots and other engagements to enhance the value of a story for the company
  • Network with industry stakeholders to establish and maintain a network of contacts
  • Attend news editor meetings to plan content
  • News Corp's Queensland publications

Journalist

The Courier-Mail/Sunday Mail
Brisbane, Australia
01.2016 - 09.2016
  • Company Overview: News Corp's Queensland publications
  • Source, research and write news stories across News Queensland publications
  • Conduct interviews and research task
  • Complete tasks delegated by the chief of staff and news editors
  • Establish and maintain a network of contacts
  • News Corp's Queensland publications

Graduate Journalist

The Courier-Mail/Sunday Mail
Brisbane, Australia
12.2014 - 12.2015
  • Company Overview: News Corp's Queensland publications
  • Source, research and write news stories across News Queensland publications
  • Conduct interviews and research task
  • Complete tasks delegated by the chief of staff and news editors
  • Establish and maintain a network of contacts
  • Work with senior journalists
  • Complete six-week stints in each round, working under the section head
  • News Corp's Queensland publications

Editorial Assistant

The Courier-Mail/Sunday Mail
Brisbane, Australia
09.2014 - 12.2014
  • Company Overview: News Corp's Queensland publications
  • Assist Head of News and news editors
  • Research stories and conduct interviews
  • Write and source content
  • Monitor press releases
  • Answer phone calls and story tips
  • Clerical duties
  • Utilise production software: Methode, CHP, NewsText
  • News Corp's Queensland publications

Writer (freelance)

ATP World Tour
01.2014 - 09.2014
  • Write feature articles, match reports and reaction pieces for the official website
  • Liaise with editors in LA and the UK
  • File post-match stories and rework with quotes after press conference

Sports Reporter (freelance)

AAP
04.2013 - 09.2014
  • Attend Queensland Firebirds game and Queensland Cricket Sheffield Shield match
  • Source and conduct interviews
  • Write match reports, hourly updates and end of session wraps
  • NRC reporter: write Thursday night match reports and Sunday round wraps

Writer (freelance)

Tennis Australia
08.2012 - 01.2014
  • Writing weekly content for the official website, feature articles, social pieces, and editorials
  • Writing feature articles for the Australian Tennis Magazine
  • Writing features for Brisbane International and Apia Sydney International official programs

Brisbane International Web Intern

Tennis Australia
01.2012 - 01.2014
  • Writing match reports, feature articles, and QandAs for the official website
  • Attending press conferences
  • Sourcing and conducting interviews
  • Updating social media accounts
  • Attending media opportunities
  • Attending matches

Media Intern

Queensland Rugby Union
03.2011 - 09.2012
  • Writing match reports and feature articles for the official website
  • Writing content for match-day programs
  • Assisting the media manager
  • Attending and reporting on Queensland Reds home games at Suncorp Stadium
  • Sourcing and conducting interviews
  • Attending and running media opportunities and press conferences, liaising with the press
  • Covering premier rugby: attending games, writing weekly previews and match reports
  • Live tweeting Reds games and maintaining the Facebook page
  • Attending social media and media meetings

Reporter (intern)

Brisbane Hockey Association/ Netball Australia
Brisbane, QLD
02.2010 - 08.2011
  • Attending Holden Cruze Cup games
  • Conducting interviews and writing match reports
  • Reporting on the U21 Nationals
  • Attending BHA division 1 games
  • Writing match reports for the website and local papers

Education

Bachelor of Journalism/Bachelor of Arts - German and Writing

The University of Queensland
QLD, Australia
12.2014

Bachelor Degree Program - Germanistik/Anglistik

Karl-Franzens Universität Graz
07.2014

St Paul’s School -

St Paul’s School
01.2009

Skills

  • Media relations
  • Content development
  • Communications strategy
  • Digital/ social media campaigns
  • Multimedia storytelling
  • Press release, speech and ghost writing
  • Message development
  • Public relations

Timeline

Senior Communications Consultant

The Shape Agency
03.2023 - Current

Editor, Entertainment

The Courier-Mail/ Sunday Mail
09.2018 - 03.2023

Entertainment Journalist

The Courier-Mail/ Sunday Mail
09.2016 - 09.2018

Journalist

The Courier-Mail/Sunday Mail
01.2016 - 09.2016

Graduate Journalist

The Courier-Mail/Sunday Mail
12.2014 - 12.2015

Editorial Assistant

The Courier-Mail/Sunday Mail
09.2014 - 12.2014

Writer (freelance)

ATP World Tour
01.2014 - 09.2014

Sports Reporter (freelance)

AAP
04.2013 - 09.2014

Writer (freelance)

Tennis Australia
08.2012 - 01.2014

Brisbane International Web Intern

Tennis Australia
01.2012 - 01.2014

Media Intern

Queensland Rugby Union
03.2011 - 09.2012

Reporter (intern)

Brisbane Hockey Association/ Netball Australia
02.2010 - 08.2011

Bachelor of Journalism/Bachelor of Arts - German and Writing

The University of Queensland

Bachelor Degree Program - Germanistik/Anglistik

Karl-Franzens Universität Graz

St Paul’s School -

St Paul’s School
Amy Price