Andrew Michael Renfrey
Swansea,Australia
Summary
Results-driven sales leader with 13 years of experience at Banlaw, driving annual sales revenue growth from $11.5M to over $31M as Group Sales Manager. Skilled in building high-performing teams, implementing strategic sales initiatives, and leveraging data analytics to inform strategies. Passionate about developing winning sales teams and committed to continuous learning and improvement. Seeking to leverage my leadership and global sales experience in the General Manager of Sales role at Banlaw.
Overview
26
26
years of professional experience
Work History
Group Sales Manager
Banlaw Pty Ltd
Newcastle
11.2016 - Current
- - Led the sales team to grow revenue from $11.5M to over $31M in the last financial year
- - Achieved an average of 13% year-on-year growth through effective leadership, strategy implementation, and sales execution
- - Managed Banlaw's network of 50+ distributors and resellers, implementing a sales portal to support distributor engagement and sales growth
- - Negotiated numerous distributor agreements, setting clear terms for sales targets, discounts, and responsibilities
- - Travelled internationally to assist Banlaw's North American team and engage with clients in Africa, South Africa, PNG, and Indonesia
- - Spearheaded the introduction of a CRM system to improve sales processes, accountability, and visibility into sales opportunities
- - Regularly reviewed global commodity prices and market trends to forecast sales performance and adjust strategies
- - Developed and implemented sales and revenue budgets, ensuring the team stayed under budget each year through effective planning and cost management
Customer Services & Bid Manager
01.2015 - 11.2016
- - Led customer service operations, ensuring high levels of satisfaction and retention
- - Managed the bid process for key projects, ensuring timely and accurate submissions
Project Electrical Systems Planner & Estimator
01.2014 - 12.2015
- - Provided electrical system planning and estimation for Banlaw's projects, achieving a high conversion rate on project bids
- - Developed a deep understanding of customer needs, improving bid accuracy and increasing project success rates
Electrical Systems Design Consultant
01.2013 - 12.2014
- - Development of electrical designs drawings, schematics inclusive of design methodologies and installation guidelines
- - Produce electrical draft, preliminary and as built drawings
- (contracted to Banlaw through Q-plan)
Electrical Design Draftsman
01.2011 - 12.2013
- - Designed and drafted electrical systems for various projects, collaborating closely with engineers and project managers.
Electrical Design Consultant
Q-plan Design Consultants
Newcastle
01.2010 - 01.2011
- - Operated a sole trader business providing electrical design consultancy services to clients in the construction industry
- (Own Business)
Construction Manager
Fire & Life Safety
Sydney
01.2005 - 01.2010
- - Managed construction projects for fire and life safety systems across various sites, ensuring compliance with safety standards and regulations.
Project Manager
01.2004 - 01.2005
- - Led the execution of fire safety system installations and upgrades for major projects.
Electrical Project Manager
Chubb Fire & Security
Sydney
01.1999 - 01.2004
- - Managed the design, installation, and commissioning of electrical systems for fire safety projects across commercial and industrial sites.
Education
Level 4 Certificate - Leadership
LMA - Leadership & Performance Development
Online09-2023
Advanced Diploma - Electrical Engineering
TAFE NSW
NSW10-2002
Skills
- Sales Leadership
- International Sales Leadership
- B2B Sales Management
- Negotiation Expertise
- Market Analysis & Research
- Financial Planning
- Coaching Development
- Sales Strategies
- CRM proficiency & Optimization
- New Business Development
- Customer Engagement
- Sales Presentations
- Sales Cycle Management
- Sales Training
- Data-Driven Sales Insights
Professional Development & Continuous Learning
- - Committed to furthering my education to stay current in global sales and leadership practices.
- - Mentored by external sales coaches and senior leaders throughout my career, greatly enhancing my leadership and strategic sales skills.
Global Sales Experience
- - Extensive travel and engagement with clients across Africa, South Africa, PNG, Indonesia, and the USA.
- - Provided on-site audits, solutions, and strategic advice to international mining clients.
- - Assisted Banlaw North America's sales team with training and strategic execution.
Additional Information
- - Strong advocate for goal setting, both personally and professionally, and regularly encourage my team to set and achieve their own goals.
- - Passionate about creative problem-solving and fostering a win-win attitude across all team interactions.
- - I have a five-year plan to build wealth and become a public speaker, reinforcing my commitment to continuous learning and leadership.
Affiliations
- Passionate about maintaining a healthy work-life balance and spending quality time with my family.
- Committed to nutrition, health, and fitness, with a particular focus on CrossFit.
- Enjoy reading, learning, and continuously expanding my knowledge.
- Dedicated to building wealth through smart investments and financial planning.
- Enthusiastic about renovating, building, and exploring creative projects.
- Enjoy playing the guitar in my free time for relaxation and creative expression.
Timeline
Group Sales Manager
Banlaw Pty Ltd
11.2016 - Current
Customer Services & Bid Manager
01.2015 - 11.2016
Project Electrical Systems Planner & Estimator
01.2014 - 12.2015
Electrical Systems Design Consultant
01.2013 - 12.2014
Electrical Design Draftsman
01.2011 - 12.2013
Electrical Design Consultant
Q-plan Design Consultants
01.2010 - 01.2011
Construction Manager
Fire & Life Safety
01.2005 - 01.2010
Project Manager
01.2004 - 01.2005
Electrical Project Manager
Chubb Fire & Security
01.1999 - 01.2004
Level 4 Certificate - Leadership
LMA - Leadership & Performance Development
Advanced Diploma - Electrical Engineering
TAFE NSW
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