Andrew Ormsby
Northlakes,QLD
Summary
My names Is Andrew Ormsby also known as Drew, I'm a passionate Social Media manager that strives for a challenge whether it's creating viral content, Creating high engaging pieces, Getting cheap clicks for ads and bring in high ROAS for paid ads. I have worked in social media for 4 years starting my role as running the organic socials for the biggest street wear store in the world Culture Kings. I moved on to managing the snapchat organic and paid as well as titkok. I used my skills and knowledge of engaging content to cross over to paid ads and created successful ads for both promotional and educational pieces. I furthered my skills by managing content teams in multiple stores across Australia, New Zealand and the USA directing content for both organic and paid ads.
I believe that work expands with the time you allow it and creating content under pressure is what I love to do as well as keeping the brand elevated and aligning all company values to anything I produce.
I'm full of energy and find the rush working with people and look for all opportunities to better results in all aspects in the work place.
Overview
13
13
years of professional experience
Work History
Content Manager
Urban Wear
11.2022 - Current
- Enhanced website traffic by creating engaging content and implementing effective SEO strategies.
- Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
- Create and Post Facebook ads in Ads Manager
- Manage the stores shopify account create new banners, collections, activating sales and writing product descriptions
- Manage EDM/SMS, Create new funnels, execute campaigns by creating new templates and themes for new arrivals, sales, atc emails and customer retention emails.
- Shoot and video content for social/online campaigns/store screens
- Manage facebook and instagram accounts creating engaging content
- Collaborate with Influencers creating UGC/IGC content
- Report performances for paid and organic social platforms.
- Work Closely with the Director to align campaigns and activations with Company core values and goals.
Social Media Manager
Culture Kings
01.2018 - 11.2022
- Increased engagement through social media aligning the company core values and standards.
- Created marketing content such as blogs, videos and promotional materials and advertisements for tiktok, Facebook, Youtube, Instagram and snapchat.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analysed and reported social media and online marketing campaign results.
- Manage in store activations from store grand openings, In store meet & Greets to live competitions.
- Manage content teams across Australia and New Zealand.
- Creating pro and organic content for sale and high engagement.
- Scheduling posts
- Seeding out product to Influencers with content requests with elevated brand awareness content guidelines.
Fulltime Retail Assistant
Culture Kings
10.2015 - 01.2018
- Created Magic moments with customers
- Developed great rapport with customers and gained upsell skills
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Top Seller on floor hitting high budgets
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked flexible hours; night, weekend, and holiday shifts.
- Controlled social media tasks for store.
Storeman
The Star Casino
02.2015 - 09.2015
- Loaded, unloaded and moved material to and from storage and production areas.
- Checked packages and merchandise for damage and notified vendors.
- Performed general housekeeping and cleaning tasks.
- Placed incoming inventory in optimal storage locations to promote continued accuracy and easy retrieval.
- Manoeuvred forklift safely in congested and confined areas.
- Updated Software tracking systems to document movements and determine proper area for storage.
- Transported Produce to all restaurants within the hotel premises.
Carpet Maker
Beaulieu Carpets
01.2011 - 01.2015
- Forklift driver for nightshift unloading and storing pallets of materials.
- Operating machines for early stages of carpet making.
Education
No Degree - Auto Electrical Certificate Level 3
Manukau Institute of Technology
Auckland07.2008
No Degree - High School Level 3 Certificate
The Manurewa Hight School
Auckland 11.2007
Skills
- Content creation
- Promotional Campaigns
- Social Media Performance Measurement
- Visual Storytelling
- Managing Content teams
- Strategic Planning
- Social Media Activities
- Time Management
- Post Optimization
- Social Media Content Writing
- Social Media Monitoring
- Public Relations
- Analytics and Reporting
- Increasing Engagement
Timeline
Content Manager
Urban Wear
11.2022 - Current
Social Media Manager
Culture Kings
01.2018 - 11.2022
Fulltime Retail Assistant
Culture Kings
10.2015 - 01.2018
Storeman
The Star Casino
02.2015 - 09.2015
Carpet Maker
Beaulieu Carpets
01.2011 - 01.2015
No Degree - Auto Electrical Certificate Level 3
Manukau Institute of Technology
No Degree - High School Level 3 Certificate
The Manurewa Hight School
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