ANEZKA FERNANDES
Adelaide,SA
Summary
Experienced marketing professional specialising in Talent Acquisition, focusing on enhancing employer brand visibility through strategic marketing and integrated executions. Expertise in digital marketing, employer branding, and data-driven decision-making. Proven ability in collaborative project management, budgeting, and creative problem-solving. Eager to grow as a marketing professional and contribute to achieving business objectives.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Business Partner
Serco, Adelaide SA
03.2022 - Current
- Support the Talent Acquisition team in increasing employer brand salience
- Create and optimise always on digital advertising channel mix, including among others Facebook, Google, LinkedIn, Indeed and SEEK
- Prepare campaign briefs and campaign performance analysis and reports
- Developed and maintain the Serco Asia Pacific careers site, including contract specific landing pages
- Providing information and recommendations to the TA team for developing and implementing new, innovative technology-led talent attraction and engagement strategies
- Developed internal communications and SharePoint (intranet) site
- Internal job board newsletter distribution
- Marketing collateral design (Photoshop) and delivery including press ads, flyers, pull up banners, merchandise etc
- Collaborated with internal departments to build digital experiences and achieve marketing goals
- Managed marketing campaigns to cultivate brand awareness and drive website traffic
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management
- General marketing activities as required
Social media Intern
The Coco Bar Melbourne
12.2021 - 01.2022
- Work alongside the CEO to plan for a monthly social media strategy
- Social media analysis of Current platforms
- Growth plan for social media platforms
- Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages
- Provide insight into the current website
- Created engaging content to catch attention of potential customers
Digital Marketing Intern
SEO Melbourne
07.2021 - 10.2021
- Collecting data on CBD Oil for medicinal purposes weekly and analysing it to back it up with articles then published on the
- Altmed website and delivered accurate and relevant information to the public
- Understanding and gaining knowledge about exercises in relation to advertisements, emails, websites, articles, blog entries and media postings daily
- Creating web content, editing and publishing articles for AltMed by achieving monthly deadlines
- Comparing content delivered to clients backed with proof against SEO Melbourne's guidelines to provide best results by succeeding required targets daily
- Learning and operating Google Analytics and other tools in relation to interpretation of data
- ANEZKA FERNANDES - M: 0420545430
- Serco Business
Human Resources & Administration Intern
Siemens Limited
03.2017 - 03.2018
- Managed and reviewed candidate profiles daily applied through internal Siemens Management Consulting portal named
- Avature and gave feedback to all
- Short-listed successful candidates, scheduled interview days and achieved monthly targets
- Communicated, arranged flights, hotel and completed reimbursement procedures when required for candidates being interviewed within given budget after every interview day, led to reducing costs quarterly
- Reviewed and examined startups for collaborating with projects in oil and gas, energy, and healthcare in order to expand business in SMC daily
Education
Master of Management (Marketing) - Marketing
The University of Melbourne
Melbourne Airport, VIC02.2022
Bachelor of Management Studies - Finance, Arts and Science
St. Andrew's College for Commerce
Skills
- Verbal and Written Communication
- Collateral Design
- Campaign Management Teamwork
- Time Management
- Microsoft PowerPoint
- Photoshop
- Customer Relationship Management
Certification
Fundamentals of Digital Marketing - Google Digital Garage and Alliance Francaise Level 1 (A1)
Timeline
Digital Marketing Business Partner
Serco, Adelaide SA
03.2022 - Current
Social media Intern
The Coco Bar Melbourne
12.2021 - 01.2022
Digital Marketing Intern
SEO Melbourne
07.2021 - 10.2021
Human Resources & Administration Intern
Siemens Limited
03.2017 - 03.2018
Master of Management (Marketing) - Marketing
The University of Melbourne
Bachelor of Management Studies - Finance, Arts and Science
St. Andrew's College for Commerce
Fundamentals of Digital Marketing - Google Digital Garage and Alliance Francaise Level 1 (A1)
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