Angus Pearce

Clients: Suncorp Group (AAMI, GIO, Vero, Bingle), CPA Australia, Hostplus, OES (Swinburne Online), BP, BMW, PEET, Vic Police

During my tenure at Ogilvy, I have successfully led multiple teams across a range of clients and categories. In April 2021 I was awarded the GAD role then Client lead role on the Suncorp (AAMI) account which is Ogilvy Melbourne's flagship client.

Key Achievements

Organic growth. Obtained and secured both GIO and Bingle accounts from competitive agencies.

• Organic growth. Increased remit, annual retainers, and OOS work via new revenue streams such as Experience, Customer marketing, Claims, Website and Design Sprints.
• Successful management and negotiation of an 8% rate increase in 2023. The impact of this increase equal to winning a $1M+ account.
• Increased EBIT on Suncorp accounts to deliver biggest profit and profit margin at Ogilvy Melbourne.
• Managed a large operational change in the de-coupling of production with minimal impact to the agency.
• Agency evaluation. Client Vantage scores 9+. Annual Aprais evaluation scores in the top 10%, the highest in 10 years with clients personally citing my role and contribution.
• Close senior client relationships including Mim Haysom the 2022 CMO of the year- CMO magazine.
• Team Leadership. Managing over 10 direct reports with great retention and growth records.
• Senior Agency Leadership. Weekly meetings with MD and monthly meetings with agency leadership team to shape the future and direction of the agency.
• WPP client leader. Included in a very select group of senior leaders to report directly to the President of WPP Australia and New Zealand.
• Effectiveness Awards at both APAC and Australian Effies Award shows.
• Creative Recognition at multiple awards shows including Gold Cannes Award and APAC Effie

• Responsible for leading brand and communications strategy across various brands and clients including CUB, Fonterra and Aus Post.
• Notable campaigns include the launch and continued success of Great Northern Brewing Co, Mercury Hard Cider, Strongbow and Perfect Italiano.

• Managed various consumer lifestyle brands such as Sonicare, Norelco and Avent
• Developed North American campaign for the launch of new Sonicare Brush, Effie award winning 'I'd FAQ me' Norelco campaign and Grey Goose 'Fly Beyond' campaign.

• Managed large global projects for Gillette global team, including a new product launch, from initial global research, strategy and briefing through creative development and testing.

Clients. MINI, BMW Dealer, Motorola, Coles Liquor