Anna Johnston
Terrigal,NSW
Summary
I'm a commercial manager who gets things done. Whether it's driving growth to key Australian & Global retailers on Ebay, turning Microsoft Store Surface portfolio a profitable player across Asia, or building deals pipeline to the Microsoft Commercial Surface business while focusing on forecast accuracy and operational functions. I thrive on tackling tough challenges and delivering real results. I bring hands-on experience, strategic insight, and a proven track record of collaborating with high-impact teams to achieve double digits growth across diverse markets. I’m all about solving complex problems, smashing targets, and driving growth that lasts.
Overview
17
17
years of professional experience
Work History
ANZ | India Commercial Go To Market Manager
Microsoft
10.2023 - Current
- Built and scaled the Commercial Surface laptop portfolio business across sales, marketing, partnerships, and customer success in Australia, New Zealand and India.
- Led growth initiatives that boosted pipeline deals across Enterprise, Public Sector and the Education segments in all three countries (ANZ FY24 $243.5M | +1.1% YoY growth / India FY24 $32.5M | 11.9% YoY growth).
- Driving adaption of new technologies (e.g. AI, SaaS unified solutions) across markets by driving roadshow events, analyst's roundtables and weekly sellers and partners engagement rhythms.
- Stakeholder relationship with key industry operators, distribution network, partners and customers by fostering collaboration and mutual growth opportunities.
- Optimized pricing strategies based on market conditions, maximizing profitability while remaining competitive.
Asia Category Manager
Microsoft
05.2019 - 05.2023
- Drove incremental sale of $145M (FY19-FY22) across the Surface laptop range, accessories and OEM PC brands by deploying key tactics and promotional roadmap execution excellence across Australia, New Zealand, Singapore and Japan.
- Ownership of pricing review execution (pricing analysis and competitive market matrix), product lifecycle (launches and End of Sale motions), brand marketing guidelines and PR agencies briefs.
- Product spokesperson person for strategy (contact lead across CORP and field events).
- Lead new program launches across Store.com business (e.g. Financing, pay in instalment plans, new distribution agreements and incentives network, Cashback initiatives).
ANZ Ecommerce & Operations Manager
Microsoft
04.2016 - 05.2019
- Launched the new Microsoft Store across eBay marketplace (from concept plan, contract negotiation, system integrations, marketing strategy to launch day). Store drove $5M ($3M over the initial forecast) in the first operating year. Continued growth YoY as it became the top clearance channel for Microsoft consumer consumer.
- Delivered a centralized and operational function across the ANZ business to scale, improve, standardize and accelerate the approach for marketing performance and sales tactics (e.g. Rhythm of the business, standard communications and channels, events and roundtables).
- Team lead in group projects, delegating tasks and providing feedback for effective results of collaborative environments.
Electronics Category Lead
EBay Australia
09.2014 - 04.2016
- Drove $120M (FY15 | FY16) in incremental sales through strategic promotions and cross-functional initiatives (e.g. Channel wide promotions, exclusive deals, closed offers & key campaigns).
- Delivered 20% growth across managed accounts in the electrical segment, consistently exceeding targets by 112%
- Collaborated in the launch of the Click & Collect program with major retailers (Woolworth's Supermarkets, Australia Post) boosting performance through strategic planning.
- Partnered with 70 of Australia's Top 100 retailers to expand their eBay presence and maximise sales.
- Accountable for the revenue growth and strategy for the Devices & Home office category. Forecast online sales growth and develop a campaign calendar to meet sales objectives.
- Work with developers and designers to establish an online strategy which is aligned with the retail strategy. Increased website traffic and improve content strategy for major stores.
Senior Sales Manager
David Jones Ltd
07.2007 - 12.2013
- Responsible for management of staff and engagement of key stakeholders to bring company growth revenue in a quarter basis budget.
- Working in a cross-team environment to achieve high customer engagement, increase sales and drive market share.
- Create marketing campaigns and deliver corporate communications in line with sales and business objectives to increase client relationship, retention and revenue objectives.
- Forecasted sales and established processes to achieve sales objectives and related metrics
Education
Advanced Diploma - Marketing
TAFE
Sydney, NSW12.2014
Advanced Diploma - Accounting
TAFE
Sydney, NSW12.2012
Certificate IV - Business Management
Australia Pacific College
Sydney, NSW12.2009
Bachelor Degree - Environmental Law - Law Studies
UNIFOR University
Brazil01.2005
Skills
- Strategic Management & Operations
- Commercial Negotiations
- Deal Structuring Sales & Business Development
- Go-To-Market Strategy & Execution
- AI driven Digital Transformation
- Value-Based Selling
- Partner & Account Management
Accomplishments
- Microsoft Award: ANZ Microsoft Store of the year (FY18 | FY21)
- Microsoft Award: FY21 Q2 Surface Hero Awards
Languages
English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Professional Working
Timeline
ANZ | India Commercial Go To Market Manager
Microsoft
10.2023 - Current
Asia Category Manager
Microsoft
05.2019 - 05.2023
ANZ Ecommerce & Operations Manager
Microsoft
04.2016 - 05.2019
Electronics Category Lead
EBay Australia
09.2014 - 04.2016
Senior Sales Manager
David Jones Ltd
07.2007 - 12.2013
Advanced Diploma - Marketing
TAFE
Advanced Diploma - Accounting
TAFE
Certificate IV - Business Management
Australia Pacific College
Bachelor Degree - Environmental Law - Law Studies
UNIFOR University
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