Anna Vu
Burwood,Australia
Summary
Passionate about advancing technological innovation, I excel at crafting communication strategies that bridge complex concepts and diverse audiences. With expertise in building partnerships, producing high-impact media campaigns, and coordinating large-scale events, I bring a unique ability to foster connections that drive growth and innovation. By aligning communication efforts with strategic objectives, I ensure impactful and measurable outcomes. Recognized as a strong connector in the tech ecosystem, I am dedicated to promoting technology's transformative potential while contributing to a collaborative and forward-thinking team. My experience reflects a commitment to using storytelling and strategy to inspire action and amplify innovation.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Writer in Medtech, Edutech, and Business Area
Premium Link & WebOracle
North Melbourne, Australia
10.2023 - Current
- Developed high-quality and engaging content for various platforms, including website articles, and blog posts
- Performed extensive research prior to writing any article or post
- Organized written work according to established style guidelines
Marketing Coordinator
Toro Mechanical Keyboard Studio
Glen Iris, Australia
06.2023 - Current
- Executed multi-channel campaigns (email, social, digital ads) to improve brand reach
- Analyzed customer insights and competitive data, driving a 35% improvement in targeting strategies and contributing to an increase in market share
- Leveraged emerging market trends to adapt eCommerce strategies, leading to a 15% increase in engagement and improved customer experience
Communication Officer
The Initiative for Start-up Ecosystem of Vietnam, Vietnam Ministry of Science and Technology
Hanoi, Vietnam
04.2021 - 03.2022
- Provided advice to senior management on effective communication techniques
- Established relationships with key journalists to ensure positive coverage in media outlets
- Provided support for event planning operations including venue selection, catering arrangements and transportation logistics
Sponsor Relations Officer
National Startup Support Center (NSSC), Vietnam Ministry of Science and Technology
Hanoi, Vietnam
04.2021 - 03.2022
- Identified potential sponsors and negotiated sponsorship packages
- Coordinated activities between sponsors and internal departments to ensure successful delivery of services and products
- Negotiated contract terms with potential partners, including pricing, timeline, deliverables
- Managed fundraising communications, media interviews, press releases and media kits
Project Specialist
Unicomm Media Group (UNIC)
Hanoi, Vietnam
09.2020 - 04.2021
- Facilitated communications between teams working on different aspects of a particular project to ensure a smooth transition between stages
- Provided technical support during all phases of projects from requirements gathering through implementation stages
- Organized and facilitated meetings with stakeholders to review progress and address issues
- Monitored project performance against established goals, making adjustments as needed to ensure successful completion of tasks.
Account Executive
Unicomm Media Group (UNIC)
Hanoi, Vietnam
02.2020 - 09.2020
- Acted as the main point of contact for clients, managing campaign briefs, aligning project goals, and ensuring delivery exceeded client expectations
- Provided timely customer service support to resolve any issues quickly and efficiently
- Oversaw budget allocation, achieving revenue targets consistently, and optimizing resource use for efficient campaign execution
Education
Master of Commerce - Marketing and Digital Finance
Deakin University
Melbourne, Australia09-2024
Bachelor of Arts - Political Science and International Relations
Victoria University of Wellington
Wellington, New Zealand09-2019
Skills
- Event Management & Coordination
- Strategic Communication
- Technical Writing
- Grant Writing & Sponsor Development
- Stakeholder Engagement
- Branding
- Media & Content Productions
- Community Building & Advocacy
- Market Research & Insight Analysis
Accomplishments
- Media Development: Established Vietnam's national media network for the start-up ecosystem, creating a foundational platform to enhance innovation and entrepreneurial growth
- Event Strategy and Execution: Designed and executed 'The Path to IPO' seminar, surpassing attendance targets by 150% with over 2,000 participants and achieving a 90% positive feedback rating
- Broadcast Production: Directed the 'Communicating with Frontier Technologies' TV talk show, engaging an audience of over 1.5 million viewers with an 85% positive rating
- Fundraising and Stakeholder Engagement: Secured $60,000 in sponsorship for TECHFEST VIETNAM, the country's largest annual event for the start-up community, exceeding targets by 20% through strategic grant writing and relationship building
Certification
- Digital and Social Media Marketing Coursework, American Hellenic Educational Progressive Association (AHEPA), 2024
- Building Success in Commerce Coursework, Infinite Fitness Peninsula (IFP), 2024
- Australian Business Consultancy Program Coursework, Melbourne Boomers, 2023
- Inbound Marketing Certificate, HubSpot Academy, 2023
- Career in Government Job Simulation Certificate, Forage and New South Wales (NSW) Government, 2023
- Work Ready Certificate, New Zealand Government, 2019
Personal Information
Visa Status: Temporary Graduate (Subclass 485)
References
References available upon request.
Timeline
Writer in Medtech, Edutech, and Business Area
Premium Link & WebOracle
10.2023 - Current
Marketing Coordinator
Toro Mechanical Keyboard Studio
06.2023 - Current
Communication Officer
The Initiative for Start-up Ecosystem of Vietnam, Vietnam Ministry of Science and Technology
04.2021 - 03.2022
Sponsor Relations Officer
National Startup Support Center (NSSC), Vietnam Ministry of Science and Technology
04.2021 - 03.2022
Project Specialist
Unicomm Media Group (UNIC)
09.2020 - 04.2021
Account Executive
Unicomm Media Group (UNIC)
02.2020 - 09.2020
Master of Commerce - Marketing and Digital Finance
Deakin University
Bachelor of Arts - Political Science and International Relations
Victoria University of Wellington
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