Asher Sims
Brisbane
Summary
Resourceful Marketing and Data Analyst with broad cross-functional experience in marketing analysis, data engineering, campaign execution, and project management. Skilled at delivering actionable insights that improve campaign performance and support strategic decision making. Passionate about leveraging data to drive business growth and enhance customer engagement.
Overview
1
1
year of professional experience
Work History
Marketing Data Analyst
EB Games
10.2024 - Current
- Led end-to-end campaign planning, execution, and performance analysis, collaborating closely with Marketing, Product, and Loyalty teams
- Delivered data-driven insights that helped increase average campaign performance from 23% to 34% OR, influencing future segmentation and creative strategies
- Conduct ongoing marketing performance analysis using SQL, Excel, and Python to track KPIs and recommend optimisations
- Collaborated with the Lead Product Manager to align customer data and campaign performance with product initiatives and launches
- Supported early data engineering tasks, including cleaning and transforming datasets for use in reporting and campaign tracking
- Acted as the key analytics contact across departments, supporting ad-hoc data requests and building scalable processes for recurring insights
- Managed cross functional workflows using Agile principles, driving timely delivery of campaigns and stakeholder updates
- Mentored junior team members and contributed to onboarding, process improvement, and documentation
Education
Advanced Diploma - Information Technology
Coder Academy
Brisbane, QLDBusiness Fundamentals: Project Management
Queensland University of Technology
Brisbane, QLDSkills
- Marketing and campaign analytics
- Customer segmentation
- A/B testing
- Funnel analysis
- Campaign ROI tracking
- eDM campaign management
- SQL
- Python
- Excel
- Power BI
- Data cleaning and transformation
- ETL and data pipeline support
- Google Analytics
- CRM Analytics
- Agile project management
- Stakeholder management
Timeline
Marketing Data Analyst
EB Games
10.2024 - Current
Advanced Diploma - Information Technology
Coder Academy
Business Fundamentals: Project Management
Queensland University of Technology
Similar Profiles
Aaron HornakAaron Hornak
Other Associated Work Over the Years at EB Games, Walmart, SubwayOther Associated Work Over the Years at EB Games, Walmart, Subway
Nicholas PerryNicholas Perry
Manager at EB GamesManager at EB Games
Ali Al GazaliAli Al Gazali
Assistant Store Manager at EB GamesAssistant Store Manager at EB Games
HELLEN GOWERHELLEN GOWER
Office Cleaner at Solomon Binu LtdOffice Cleaner at Solomon Binu Ltd
Pischon RyanPischon Ryan
Civil Engineer at Hilton Engineering GroupCivil Engineer at Hilton Engineering Group