Summary
Overview
Work History
Education
Skills
HOBBIES
Timeline
Generic
ASHLEY CRITCHER

ASHLEY CRITCHER

Sydney,Australia

Summary

Professional with robust background in directing and managing large-scale operations, consistently driving success through strategic planning and execution. Adept at implementing innovative solutions that enhance productivity and operational effectiveness. Known for fostering teamwork and adapting to evolving business needs, ensuring alignment with organizational goals. Comfortable forming relationships with senior executives.

Overview

24
24
years of professional experience

Work History

Director

Rho Home Loans
03.2025 - Current
  • Developing a one-stop treasury and asset optimisation platform for SMEs, integrating finance, fleet, and equipment management to enhance cash flow and asset utilisation.
  • Directed cross-functional implementation of technology and outsourced support (VA-driven model) to automate reporting, maintenance scheduling, and compliance tracking for improved operational efficiency.

Director

Geotrace Australia
07.2024 - 03.2025
  • Led strategic vertical integration and service diversification, expanding GeoTrace’s balance sheet capacity to capture greater wallet share across infrastructure and asset management clients.
  • Directed commercial growth initiatives, aligning financing, technology, and field operations to create a unified value chain and improve client retention and profitability.

Executive Director, Head of Cash Trading and Facilitation Australia and New Zealand

JP Morgan
08.2015 - 11.2023
  • Managed J.P. Morgan’s balance sheet for Australia and New Zealand, overseeing cash equity trading and facilitation to ensure optimal capital deployment and client execution.
  • Conducted fundamental and market research to inform trading decisions, engaging with investors, analysts, and sales teams through roadshows, company announcements, and client interaction.
  • Maintained strict adherence to risk, compliance, and governance standards, ensuring all trading activities met internal and regulatory requirements.

Vice President, Head of Execution Services

JP Morgan
11.2013 - 08.2015
  • Managed the execution product suite — including sales trading, program trading, and execution services — for J.P. Morgan’s Australian equities business, driving performance and client satisfaction.
  • Collaborated with senior executives and institutional clients to shape strategic initiatives and optimise the firm’s execution capabilities across markets.
  • Oversaw production of J.P. Morgan’s daily sales publications, delivering market news, trading insights, and investor sentiment analysis to institutional clients.

Associate, Designated Trading Representative

JP Morgan
03.2008 - 11.2013
  • Executed client equity orders in strict accordance with ASIC Market Integrity Rules, ensuring best execution, compliance, and transparent trade reporting across all market conditions.

Designated Trading Representative

New Edge
12.2006 - 03.2008
  • Executed client equity orders in full compliance with ASIC Market Integrity Rules, ensuring best execution, transparency, and regulatory adherence.
  • Developed and implemented new-edge compliance manuals and procedures to support market participant accreditation as a new entrant, establishing robust governance and operational frameworks.

Treasury Analyst

Fimat
01.2002 - 01.2006
  • Managed liquidity and foreign exchange exposure, monitoring currency impacts on funding positions and ensuring compliance with daily and intra-day margin requirements.

Education

Diploma - Mortgage Broking

KAPLAN
01.2025

Post Graduate Diploma - Financial Analysis

FINSIA
01.2006

Bachelor - Economics

University Western Sydney
01.2002

HSC - undefined

Crestwood High School
01.1999

Skills

  • Relationship building
  • Strategic planning
  • Verbal and written communication
  • Decision-making
  • Financial reporting
  • Business development
  • Corporate communications
  • Capital spending
  • Investor relations
  • Problem-solving

HOBBIES

Soccer primarily Premier League, Hiking, Gym

Timeline

Director

Rho Home Loans
03.2025 - Current

Director

Geotrace Australia
07.2024 - 03.2025

Executive Director, Head of Cash Trading and Facilitation Australia and New Zealand

JP Morgan
08.2015 - 11.2023

Vice President, Head of Execution Services

JP Morgan
11.2013 - 08.2015

Associate, Designated Trading Representative

JP Morgan
03.2008 - 11.2013

Designated Trading Representative

New Edge
12.2006 - 03.2008

Treasury Analyst

Fimat
01.2002 - 01.2006

Post Graduate Diploma - Financial Analysis

FINSIA

Bachelor - Economics

University Western Sydney

HSC - undefined

Crestwood High School

Diploma - Mortgage Broking

KAPLAN
ASHLEY CRITCHER