Summary
Overview
Work History
Education
Skills
General
Affiliations
Accomplishments
References
Timeline
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Avril Carter

Avril Carter

Peregian Springs,Australia

Summary

Results-oriented Regional Sales Director with over 18 years of experience in Enterprise B2B SaaS sales solutions. Proven ability to identify and cultivate profitable business opportunities while fostering strong partnerships. Expertise in strategic sales development and a passion for team leadership have consistently driven success across various initiatives. Committed to enhancing engagement among colleagues and clients to achieve organizational goals.

Overview

20
20
years of professional experience

Work History

Director of Sales - Asia Pacific

Shiji Group
07.2015 - Current
  • Built relationships with customers and industry professionals to establish long-term business growth.
  • Partnered with leading tourism and hospitality brands to raise profile and ultimately grow business.
  • Regularly participated in key speaking engagements at industry events to share insights on reputation and guest experience.
  • Developed and implemented sales strategies to maximize revenue growth.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.

Territory Manager - Australasia

Tripadvisor
06.2012 - 12.2014
  • Responsible for driving and increasing revenue via hotel partner groups and other supplier direct sources across Australia, New Zealand and South Pacific.
  • Development and achievement of regional sales strategy.
  • Key industry stakeholder engagement and management for TripAdvisor for Business across all sectors including industry associations, bodies and technical providers.
  • Implementation of new product to market via industry including engagement and sourcing of technical partners, educational and promotional roll-out.
  • Regional spokesperson for keynote speaking, media and other ambassadorial activities.
  • Appointed Resident Director for TripAdvisor Australia.

Senior Market Manager

Orbitz - a subsidiary of Expedia Group
11.2007 - 06.2012
  • Led a regional team to achieve regional revenue targets.
  • Negotiated supplier agreements and relationships to maximise revenue.
  • Managed inventory supply across key hotel partners.
  • Development and management of market strategy.
  • Developed pricing strategies that maximize profits while remaining competitive in the marketplace.

Regional Sales Manager UK

Mandarin Oriental Hotel Group
02.2005 - 10.2007
  • Business Development and Key Account Management of revenue targets for high profile luxury global hotel chain.
  • Developed UK sales plans for new hotel developments pre and post opening.
  • Managed key supplier UK roadshow, European based trade shows and other key industry events.
  • Created and hosted high profile client events & partner meetings in collaboration with and on behalf of executive teams from hotels around the world.
  • Managed sales across segments of Leisure and High Profile Entertainment Corporate and Group sectors across the UK.

Education

Bachelor of Business (Hospitality & Tourism Management) -

Victoria University
01.1990

Higher School Certificate -

Forest Hill Secondary College
01.1986

Skills

  • Enterprise B2B SaaS Sales Solutions
  • Sales Strategy Development
  • Sales Leadership, Training & Mentoring
  • Pipeline Development
  • Consultative and Relationship Selling
  • Keynote Public Speaking
  • Sales Presentations
  • Stakeholder engagement
  • Salesforce Software
  • Profit and Revenue-Generating Strategies
  • Networking Events
  • Social Media Savvy

General

Media Training (basic & advanced)

Senior Leadership Training

Advanced Negotiation & Team Leadership

Affiliations

  • Swimming for fitness and positive mindset - joined Starlight Super Swim 2023 to raise money for Starlight Children's Foundation
  • Passionate travel geek
  • Mentor for QTIC Young Persons Mentoring Program since 2024

Accomplishments

  • Tripadvisor APAC STAR Award - highest producing revenue for 5 consecutive quarters 2013-14
  • ReviewPro STAR Award - for outstanding achivement
  • Shiji APAC Best Indy Deal Award 2022
  • Cultural Exchange Ambassador, Mandarin Oriental Hotel Group - supported the re-opening of the flagship hotel Mandarin Oriental, Hong Kong 2007

References

References available upon request.

Timeline

Director of Sales - Asia Pacific

Shiji Group
07.2015 - Current

Territory Manager - Australasia

Tripadvisor
06.2012 - 12.2014

Senior Market Manager

Orbitz - a subsidiary of Expedia Group
11.2007 - 06.2012

Regional Sales Manager UK

Mandarin Oriental Hotel Group
02.2005 - 10.2007

Bachelor of Business (Hospitality & Tourism Management) -

Victoria University

Higher School Certificate -

Forest Hill Secondary College

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Avril Carter