Beatriz Costa
Gold Coast,QLD
Summary
Dynamic marketing professional with proven expertise in competitor analysis sales targets. Excelled in elevating brand awareness and customer satisfaction through innovative strategies and effective team collaboration. Demonstrates exceptional communication skills and a keen ability to improve sales processes and performance tracking.
Overview
8
8
years of professional experience
Work History
Sales and Marketing Assistant
IHG Hotels & Resorts
08.2023 - 05.2024
- Assisted call-in customers with questions and orders regarding the upcoming conferences and events.
- Enhanced company reputation by providing exceptional customer service and support, upselling the spaces and deals available at the hotel.
- Developed and maintained positive customer relations and coordinated with team members to properly handle requests and questions.
- Greeted customers warmly to set tone of customer experience and provide welcoming and friendly atmosphere.
- Improved client retention rates by building strong relationships and offering personalized solutions to their needs. Different approaches depending on the number of people and type of business for different conferences.
- Contributed to team sales goals by upselling services to clients.
- Billed customers by sending statements and invoices via email.
Trade Marketing Analyst
Johnson & Johnson
04.2017 - 07.2019
- Collaborated with marketing product teams and sales team to identify opportunities for process improvement and increased efficiency of the directs channels from the company.
- Direct contact with different managers from brands like Neutrogena, Johnson's Baby, Aveeno, Band Aid and others to come up with marketing and sales strategies to increase sales volume with innovative in-store promotions and strategic products displays.
- Organised and implemented effective merchandising guidelines and activations across all retail touchpoints, raising brand awareness on consumer events.
- Improved customer satisfaction with targeted training programs for retail staff on product features and benefits.
- Performed weekly, monthly and quarterly reviews of all pharma products sold and distributed by pharmacies, supermarkets and main points of sale. Validated results and performed quality assurance to assess accuracy of data.
- Supported budgeting processes by providing accurate forecasts and timely variance analyses.
- Cultivated relationships with sales team from different cities and within company to share tips, information and accurate analysis on best products and deals for each one of the different types of distributors.
- Queried databases for information needed for report processing by the creation of "Cube Pharma", used internally to store compact important information about each POS, merchandising material and latest update on each brand owned by J&J.
Marketing Intern
Marketdata
01.2016 - 02.2017
- Assisted in creating written, video, and image content for marketing channels in of the biggest tv operators in Brazil (Claro BR).
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives, such as free tickets for movies, theatre and other events happening at the time for the company's top clients.
- Researched interesting and relevant content to capture interest and improve site traffic amongst the target audience.
- Scheduled social media postings to advertise products and generate site traffic.
- Participated in brainstorming meetings to develop marketing collateral.
- Collaborated with cross-functional teams to ensure seamless integration of CRM initiatives across all channels.
- Enhanced team efficiency by creating and maintaining organized documentation of all CRM marketing efforts, processes, and results.
- Improved campaign performance by conducting testing on various email strategies and adjusting content accordingly.
- Enhanced customer satisfaction by analyzing and segmenting CRM data for targeted marketing campaigns.
Education
Advanced Diploma - Leadership And Management
Academique
Gold Coast07.2024
Bachelors of Communication And Marketing - Sales And Marketing Education
Escola Superior De Propaganda E Marketing
São Paulo, Brazil07.2018
Skills
- Competitor Analysis
- Target Audience Identification
- Performance Tracking
- CRM software proficiency
- Sales Events
- Sales Data Analysis
Timeline
Sales and Marketing Assistant
IHG Hotels & Resorts
08.2023 - 05.2024
Trade Marketing Analyst
Johnson & Johnson
04.2017 - 07.2019
Marketing Intern
Marketdata
01.2016 - 02.2017
Advanced Diploma - Leadership And Management
Academique
Bachelors of Communication And Marketing - Sales And Marketing Education
Escola Superior De Propaganda E Marketing