Begüm Tunçay
Sydney,Australia
Summary
An organised, conscientious, and enthusiastic professional with a personable approach. Thrives in high-pressure environments and excels at meeting tight deadlines. Demonstrates flexibility, dedication, and a strong sense of reliability. Brings best to every task. Proactive and fosters strong relationships across all levels of an organization. Known for collaborative nature as a team player.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Media Planning & Analytics Team Leader for Viceland and SBS Food
SBS TV
11.2023 - Current
- Oversee the operational requirements of the channel group, including team rostering and resource allocation, ensuring efficient workflow and coverage.
- Lead and manage the team by conducting regular catch-ups, providing training, coaching, and mentoring, and supporting performance management in collaboration with the Senior Manager to help team members achieve their individual and collective goals.
- Creating Viceland Rundowns with coordinating with Content, Sports, NACA and Sales Operations teams in relation to special sport events, break structures and breakaway programming requirements.
- Manage BAU campaigns by working closely with Content Channel Managers and Creative teams, planning the airtime allocations, setting priorities, and overseeing cross-channel promotion campaigns, including CMT setup and performance tracking.
- Using IBMS scheduling software, preparing a minute-by-minute schedule for the broadcast day when required to support the schedulers
- Scheduling promotion events through IBMS in conjunction with the promo optimiser, in line with agreed marketing strategy and audience insight information
- Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.
- Empowered team members by delegating responsibilities according to individual strengths and areas of expertise.
- Managed conflict resolution among team members, fostering a positive and collaborative work environment.
Media Planning & Analytics Team Leader for SBS WorldWatch
SBS TV
06.2022 - 06.2023
- Involved in the launch of SBS WorldWatch channel with liaising with the channel manager, Business Affairs, Marketing, Creative, TBS, BMS Support, Sales, Content departments 6 months before SBS WorldWatch channel launch
- Planning and scheduling SBS WorldWatch deals and programs working closely with Channel manager, Business affairs and NACA producers
- Creating and scheduling templates and choosing suitable promos for SBS WorldWatch channel aligning with our audience values
- Scheduling SBS WorldWatch logs using IBMS and the Promo Optimiser, in line with agreed marketing strategy and audience insight information
- Liaising with Group Marketing and Creative Department to plan secondary events such as openers, radio boards, logos and station IDs
Media Planning & Analytics Team Leader for SBS One (6 Months Paternity Leave Cover) and Scheduler for SBS One, NITV, Viceland and SBS Food
SBS TV
10.2015 - 06.2022
- Create SBS One rundowns by liaising with Content, Sales, Sports, and News departments, while also preparing monthly sports and news reports and managing team rosters and personal/team goals.
- Schedule and deliver daily logs using IBMS and the Promo Optimiser, ensuring alignment with the agreed marketing strategy and audience insights.
- Creating weekly promo campaigns for SBS One and Viceland and entering campaign numbers and versions to IBMS and coordinating with relevant departments.
- Plan and prioritise weekly NITV promotional campaigns in collaboration with the NITV Channel Manager and producers, utilizing the CMT tool.
- Create On Demand campaigns and promos using Adbook and Admanager tools.
- Generate and check daily missing lists, working closely with the Creative department to ensure timely delivery and classification of promotional content.
- Coordinate with Group Marketing and the Creative Department to plan secondary events, including line-ups, bumpers, logos, mid-segment supers, squeeze credits.
- Generate skeleton schedule templates for the upcoming 3 to 6-month programming period, ensuring timely release to Media Sales for planning and execution.
Presentation Scheduler
FOX INTERNATIONAL CHANNELS- National Geographic Channels & FX
02.2011 - 06.2015
- Served as an integral member of the team, leveraging expertise to enhance departmental processes and train new staff.
- Managed all aspects of the scheduling process, ensuring the accurate and timely delivery of broadcast schedules.
- Coordinated with multiple departments, including Ad Sales, Marketing, Programming, Media Operations, and the Promo Department, to establish promotional priorities and develop an effective presentation strategy.
- Planned and optimized promotion placements for FX Channel and National Geographic Channels to maximize on-air impact, aligning with brand and channel philosophy.
- Liaised with the Advertising team to ensure the precise delivery of ad placements, adhering to advertiser requirements.
- Led issue resolution efforts before and during broadcasts, troubleshooting and addressing any scheduling or operational challenges.
- Re-time schedules and download daily logs at the required times
- Prepare weekly overlay list for junior schedulers
- Managed the team in the absence of the department head, ensuring seamless operations.
TV Scheduler & Programmer / Turkish Channel Manager
UBI WORLD TV
02.2007 - 02.2011
- Identified and selected the most commercially viable programs from various channels on the UBI platform for inclusion in the local programming schedule.
- Developed and maintained weekly and monthly program grids, providing detailed daily scheduling instructions for the scheduler.
- Managed the program library by tracking available content, monitoring the number of airings, and identifying programs for future use.
- Oversaw broadcast server space availability, ensuring sufficient capacity for new program uploads.
- Assisted in the development and maintenance of company websites by providing relevant content, images, and videos.
- Coordinated the delivery of programs from external sources, ensuring all content was complete, delivered on time, and ready for scheduled broadcasts.
- Prepared daily switching schedules aligned with recording requirements, ensuring programs were properly recorded, labeled, and stored.
- Monitored TV guide accuracy and ensured proper scheduling throughout the day.
- Compiled and submitted weekly TV highlights for publication in newspapers and radio broadcasts.
- Edited promotional content for upcoming programs to enhance channel engagement.
- Contributed to locally produced programs by overseeing content editing to ensure quality, compliance, and alignment with programming standards.
- Ensured the accuracy and timeliness of the scheduler’s work to maintain smooth operations.
- Provided translation services for documents from English to Turkish.
Education
Bachelor of Business Administration -
Istanbul University
Istanbul06-2000
High School -
Atafen Science College
06-1996
Skills
- Collaborative Team Player
- Analytical Problem-Solving
- Detail-Oriented Approach
- Team Leadership
- Strong Organizational Skills in Multitasking
- Schedule management
- Cultural Awareness
- Daily workflow improvement
- Team Development Coaching
- Proficient in Computer Applications
Certification
- BlackCard Cultural Capability Workshop (2022)
- Compassion Course (2021)
- Classification Training (2011, 2015)
Languages
English
Native or Bilingual
Turkish
Native or Bilingual
Spanish
Elementary
Interests
- Film enthusiast, particularly enjoying film festivals and horror cinema
- Avid reader across various genres
- Passionate about animal care and wildlife conservation
- Basketball player and fan
- Practicing Iyengar Yoga for mindfulness and well-being
- Enjoy cooking and experimenting with new recipes
- Playing basic guitar as a creative and relaxing outlet
Timeline
Media Planning & Analytics Team Leader for Viceland and SBS Food
SBS TV
11.2023 - Current
Media Planning & Analytics Team Leader for SBS WorldWatch
SBS TV
06.2022 - 06.2023
Media Planning & Analytics Team Leader for SBS One (6 Months Paternity Leave Cover) and Scheduler for SBS One, NITV, Viceland and SBS Food
SBS TV
10.2015 - 06.2022
Presentation Scheduler
FOX INTERNATIONAL CHANNELS- National Geographic Channels & FX
02.2011 - 06.2015
TV Scheduler & Programmer / Turkish Channel Manager
UBI WORLD TV
02.2007 - 02.2011
Bachelor of Business Administration -
Istanbul University
High School -
Atafen Science College
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